Doing Business in China 专项课程

于 Apr 23 开始

Doing Business in China 专项课程

Interested in Doing Business in China?。Master essential knowledge, strategies and tools to do business in China.

本专项课程介绍

Participants will know how Chinese entrepreneurs, consumers and employees think and act, and be able to generate consumer and business insights for doing business in China. Through the use of well-designed business cases, participants will be able to apply this knowledge when they start or manage a business organization in China. Participants will be able to identify business opportunities and challenges based on nuanced understanding of the socio-political, economic, cultural, and technological environments in China, and leverage on their consumer and business insights to develop and implement culturally informed strategic plans.

制作方:

courses
4 courses

按照建议的顺序或选择您自己的顺序。

projects
项目

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证书

在您的简历和领英中展示您的新技能。

项目概览

课程
Beginner Specialization.
No prior experience required.
  1. 第 1 门课程

    Selling to Chinese Consumers

    计划开课班次:Apr 23
    课程学习时间
    4 weeks of study, 3 hours/week
    字幕
    English

    课程概述

    This course is designed to help learners sell their products, goods and services to Chinese consumers. To achieve this goal, the course will use evidence-based research in psychology, economics, legal studies and marketing to help learners understan
  2. 第 2 门课程

    China Strategy

    计划开课班次:Apr 23
    课程学习时间
    4 weeks of study, 3 hours/week
    字幕
    English

    课程概述

    This course is designed to help you, as a strategist of a foreign company, better understand how to develop your China strategy. Specifically, after studying China’s changing strategic landscape, you will focus on mastering three strategic issues:
  3. 第 3 门课程

    Entrepreneurship

    计划开课班次:Apr 23
    课程学习时间
    4 weeks of study, 3 hours/week
    字幕
    English

    课程概述

    An entrepreneur is someone who is always on the lookout for problems that can be turned into opportunities and finds creative ways to leverage limited resources to reach their goals. In this course, learners will be introduced to the fundamental conc
  4. 第 4 门课程

    Doing Business in China Capstone

    计划开课班次:Apr 23
    字幕
    English

    课程概述

    Doing Business in China Capstone enables you to apply your skills to real business challenges. You’ll use your newly earned business skills to identify, explore and evaluate a real opportunity involving products. In this capstone, you are the bus

制作方

  • 香港中文大学

    The Chinese University of Hong Kong (CUHK) is a top Hong Kong university with strong research emphasis. The university aims to bring together China and the West.

    Founded in 1963, The Chinese University of Hong Kong (CUHK) is a forward looking comprehensive research university with a global vision and a mission to combine tradition with modernity, and to bring together China and the West. CUHK teachers and students hail from all corners of the world. CUHK graduates are connected worldwide through an expansive alumni network.

  • Prof. Xufei Ma

    Prof. Xufei Ma

    Associate Professor, Director, Center for Entrepreneurship
  • Prof. Letty Kwan

    Prof. Letty Kwan

    Assistant Professor
  • Prof. Dominic Chan

    Prof. Dominic Chan

    Associate Director, EMBA Program, Associate Professor of Practice in Entrepreneurship, Project Director, Centre for Entrepreneurship

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