In this capstone project, students will use their own research and what they have learned in the three courses to come up with the final business plan and a 1-minute pitch presentation. Students are expected to come up with innovative product ideas and use the materials learned in this course to supplement this capstone project.
Doing Business in China 专项课程
Interested in Doing Business in China?。Master essential knowledge, strategies and tools to do business in China.
本专项课程介绍
Participants will know how Chinese entrepreneurs, consumers and employees think and act, and be able to generate consumer and business insights for doing business in China. Through the use of well-designed business cases, participants will be able to apply this knowledge when they start or manage a business organization in China. Participants will be able to identify business opportunities and challenges based on nuanced understanding of the socio-political, economic, cultural, and technological environments in China, and leverage on their consumer and business insights to develop and implement culturally informed strategic plans.
制作方：
4 courses
按照建议的顺序或选择您自己的顺序。
项目
旨在帮助您实践和应用所学到的技能。
证书
在您的简历和领英中展示您的新技能。
项目概览
课程
- Beginner Specialization.
- No prior experience required.
第 1 门课程
Selling to Chinese Consumers
计划开课班次：Jul 2- 课程学习时间
- 4 weeks of study, 3 hours/week
- 字幕
- English
课程概述
This course is designed to help learners sell their products, goods and services to Chinese consumers. To achieve this goal, the course will use evidence-based research in psychology, economics, legal studies and marketing to help learners understan您可以选择只参加本课程。 了解更多。
第 2 门课程
China Strategy
计划开课班次：Jul 2- 课程学习时间
- 4 weeks of study, 3 hours/week
- 字幕
- English
课程概述
This course is designed to help you, as a strategist of a foreign company, better understand how to develop your China strategy. Specifically, after studying China’s changing strategic landscape, you will focus on mastering three strategic issues:您可以选择只参加本课程。 了解更多。
第 3 门课程
Entrepreneurship
计划开课班次：Jul 2- 课程学习时间
- 4 weeks of study, 3 hours/week
- 字幕
- English
课程概述
An entrepreneur is someone who is always on the lookout for problems that can be turned into opportunities and finds creative ways to leverage limited resources to reach their goals. In this course, learners will be introduced to the fundamental conc您可以选择只参加本课程。 了解更多。
第 4 门课程
Doing Business in China Capstone
计划开课班次：Jul 2- 字幕
- English
课程概述
Doing Business in China Capstone enables you to apply your skills to real business challenges. You’ll use your newly earned business skills to identify, explore and evaluate a real opportunity involving products. In this capstone, you are the bus您可以选择只参加本课程。 了解更多。
制作方
Prof. Xufei Ma
Associate Professor, Director, Center for Entrepreneurship
Prof. Letty Kwan
Assistant Professor
Prof. Dominic Chan
Associate Director, EMBA Program, Associate Professor of Practice in Entrepreneurship, Project Director, Centre for Entrepreneurship
FAQs
More questions? Visit the Learner Help Center.
