Build Communication Skill for Professional Success
Master business writing, graphic design, and business presentation skills
The Effective Communication Specialization takes you on a journey of self realization. You’ll learn that excellence in communication involves the ability to express who you are—your best self—in everything you touch. By taking the individual courses, Business Writing, Graphic Design, and Successful Presentation, you’ll hone your written, visual, and verbal business presentation skills. You'll learn to write well-organized, clear business documents that showcase your ideas; to design elegant presentation slides, reports, documents, and other visual products; and to present and speak with confidence and power. In the final Capstone Project, you will develop a portfolio of work—including a memo, a slide deck, and a presentation—to showcase your communication skills and represent your personal brand.
- Beginner Specialization.
- No prior experience required.
第 1 门课程
Business Writing当前班次：2月 20 — 3月 27。
- 4 weeks of study, 1-3 hours/week
课程概述Writing well is one of the most important skills you can learn for success in the business world. Knowing how to write well allows you to deliver your ideas with the power they deserve. Good writing also conveys a sense of your professional excellence to the world around you. In this course, you'll master the simple, effective skills that drive all successful business writing. You'll create impactful documents that not only showcase your ideas, but showcase your own professionalism to your audience. The principles you learn in this course enable you to become a great business writer. They also provide the foundation for moving into Graphic Design and Successful Presentation, so that you can unleash your best professional self whenever--and however--you present your ideas in the workplace.
第 2 门课程
Graphic Design即将开课的班次：2月 27 — 4月 3。
课程概述Visual communication is as critical to professional success as written or oral communication. Graphic design skills will help you ensure that your visual business assets convey a clear and compelling message - and learning the essentials of good design is surprisingly easy. This course introduces you to a straightforward design process that emphasizes planning, clarity, and focus. You’ll learn to use contrast, repetition, proximity, and tension to create design that is both credible and visually appealing, and you’ll emulate best practices as you work with examples from a wide range of media. When you complete the course, you’ll have the skills you need to design clear and compelling presentation slides, professional reports, business websites, and more. All of the course assignments can be completed with basic presentation software such as Microsoft PowerPoint or Apple Keynote. You’ll have opportunities to work with and explore more sophisticated tools, such as Adobe Photoshop, Illustrator, and InDesign, as well.
第 3 门课程
Successful Presentation即将开课的班次：2月 27 — 4月 3。
课程概述Few kinds of communication can have the effect of a powerful presentation. Even a short speech can motivate people to change long-held beliefs or to take action, and a wonderfully delivered speech can transform a normal person into a leader. In this course, Prof. William Kuskin provides a series of pragmatic videos and exercises for successful public speaking and presentations. The course develops through four themes—mastering fear, developing a creative formula, using verbal and body language, and anticipating the room—so that you can discover your personal power as a speaker and give excellent presentations. Successful presentations do not rely on perfect teeth, a deep voice, or an army of scriptwriters. They depend largely on the same skills as successful Business Writing and Graphic Design: clarity, structure, and revision. The goal of the course, therefore, is to enable you to discover your own internal power as a speaker and express it to the world. After this course, with some practice, you will be able to go into any situation and command the room for as long as you like.
第 4 门课程
Effective Communication Capstone Project当前班次：2月 20 — 4月 3。
毕业项目介绍In the Effective Communication Capstone learners apply the lessons of Business Writing, Graphic Design, and Successful Presentation to create a portfolio of work that represents their mastery of writing, design, and speaking and that expresses their personal brand. The portfolio includes three individual elements—a written memo, a slide deck, and a presentation—integrated around a single topic. We provide the elements for a basic capstone, but we also invite our learners to create their own project if they so choose. This self-designed "Challenge Capstone" allows learners to engage meaningfully in their world by choosing a project relevant to their current job or by volunteering to write, design, and speak for a social organization of their choice. By successfully undertaking the Capstone, learners will accomplish three main goals: 1. They will hone their writing, design, and speaking skills and build a portfolio for a job search and/or professional application; 2. They will shape these skills into a unique brand identity; and, if they choose, 3. They will undertake a transformative effect in the world around them. Ultimately, the importance of Capstone portfolio is greater than the sum of its individual parts. Its true goal lies in each student’s personal transformation and expression of their best selves. We invite you to unleash your skills and we can't wait to see the results!
Design and Media Teaching Consultant
Dr. Quentin McAndrew
Professor William Kuskin
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