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Business English 专项课程
Build Communication Skills in Business English. Advance in your career and broaden your abilities.
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Business English 专项课程亚利桑那州立大学您将获得的技能
关于此 专项课程
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This Specialization serves as an introduction to Business English, where you will learn to communicate about topics such as management, finance and marketing. You will also write proposals, executive summaries, and marketing materials. You will also learn the necessary language structures to run a meeting, achieve sales, and negotiate other business transactions. In the Capstone Project, you will apply these skills to communicate and launch a new product in English, making sure that business executives have a variety of linguistic tools with practical applications in business scenarios in a variety of functional areas.
应用的学习项目
A common necessity among business professionals who are new to an international work environment is the ability to create a plan of action to launch a new product. In this task, one has to communicate with many different departments within a company including finance and marketing. In this capstone project, you will create a plan of action to launch a new product. This plan will include:
· A project status report
· A copy of the marketing campaign
· A basic budget analysis for the project
· A short presentation for upper management with details on the project’s status
This project will give you the opportunity to apply your English skills learned in the courses to develop a useful document for your current job or a document that you could use as an example to demonstrate your new abilities and skills.
学生职业成果
57%
完成此 专项课程 后开始了新的职业。
12%
加薪或升职。
可分享的证书
完成后获得证书
100% 在线课程
立即开始，按照自己的计划学习。
灵活的计划
设置并保持灵活的截止日期。
中级
需要一些相关领域经验。需要一些相关经验。
完成时间大约为6 个月
建议 5 小时/周
英语（English）
字幕：英语（English）, 西班牙语（Spanish）, 阿拉伯语（Arabic）, 法语（French）, 巴西葡萄牙语, 俄语（Russian）
学生职业成果
57%
完成此 专项课程 后开始了新的职业。
12%
加薪或升职。
可分享的证书
完成后获得证书
100% 在线课程
立即开始，按照自己的计划学习。
灵活的计划
设置并保持灵活的截止日期。
中级
需要一些相关领域经验。需要一些相关经验。
完成时间大约为6 个月
建议 5 小时/周
英语（English）
字幕：英语（English）, 西班牙语（Spanish）, 阿拉伯语（Arabic）, 法语（French）, 巴西葡萄牙语, 俄语（Russian）
此专项课程包含 4 门课程
Business English: Management and Leadership
864 个评分
Are you a business executive or a manager who uses English in your career? Then you know that good business communication in English requires focus, vocabulary, and specific linguistic structures. In this course, you will follow along a recently promoted manager as she builds and leads her team to success. Together, you will practice the language and styles of communication needed in English for
Business English: Finance and Economics
385 个评分
Do you work in finance or interact with finance professionals? Is it necessary to speak, write or understand English in your career? Follow the authentic characters in this course as they work through common business situations in finance and economics. Learn from your successes and failure, and think critically about your own communication options. After taking this course, you will be able to read and create efficient e-mails, reports, and impactful presentations with words and phrases commonly used in finance and economics. Communicate clearly under pressure utilizing recently learned strategies, and obtain immediate feedback about the efficiency of your business communication skills in English from other finance professionals around the world! Gain the English communication skills that you desire and that global managers expect.
Business English: Marketing and Sales
433 个评分
If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English. In this course, you will learn to use English more efficiently while joining successful global professionals around the world. Develop your skills along with authentic characters that work in marketing and also work hard to improve their communication skills. Learn from your successes and failures, reflect on your own style, strengths, and improvement areas. After taking this course, you will be able to:
Business English: Final Project
18 个评分
A common necessity among business professionals who are new to an international work environment is the ability to create a plan of action to launch a new product. In this task, one has to communicate with many different departments within a company including finance and marketing. In this capstone project, you will create a plan of action to launch a new product. This plan will include:
提供方
亚利桑那州立大学
Arizona State University has developed a new model for the American Research University, creating an institution that is committed to excellence, access and impact. ASU measures itself by those it includes, not by those it excludes. ASU pursues research that contributes to the public good, and ASU assumes major responsibility for the economic, social and cultural vitality of the communities that surround it.
常见问题
完成专项课程后我会获得大学学分吗？
此专项课程不提供大学学分，但部分大学可能会选择接受专项课程证书作为学分。查看您的合作院校，了解详情。Coursera 上的在线学位和 Mastertrack™ 证书提供获得大学学分的机会。
Can I just enroll in a single course?
如果订阅，您可以获得 7 天免费试听，在此期间，您可以取消课程，无需支付任何罚金。在此之后，我们不会退款，但您可以随时取消订阅。请阅读我们完整的退款政策。
我可以只注册一门课程吗？
可以！点击您感兴趣的课程卡开始注册即可。注册并完成课程后，您可以获得可共享的证书，或者您也可以旁听该课程免费查看课程资料。如果您订阅的课程是某专项课程的一部分，系统会自动为您订阅完整的专项课程。访问您的学生面板，跟踪您的进度。
Can I take the course for free?
是的，Coursera 可以为无法承担费用的学生提供助学金。通过点击左侧“注册”按钮下的“助学金”链接可以申请助学金。您可以根据屏幕提示完成申请，申请获批后会收到通知。您需要针对专项课程中的每一门课程完成上述步骤，包括毕业项目。了解更多。
我可以免费学习课程吗？
完成注册课程后，您可以学习专项课程中的所有课程，并且完成作业后可以获得证书。如果您只想阅读和查看课程内容，可以免费旁听该课程。如果您无法承担课程费用，可以申请助学金。
此课程是 100% 在线学习吗？是否需要现场参加课程？
此课程完全在线学习，无需到教室现场上课。您可以通过网络或移动设备随时随地访问课程视频、阅读材料和作业。
完成专项课程需要多长时间？
This specialization was designed for business professionals and executives with an intermediate level of English. This means you can hold basic conversations in English, you can read, understand, and write simple emails, and you can understand some of what you hear in the English language news.
More specifically, your linguistic competence can be measured by your scores on the TOEFL iBT or IELTS exams. A minimum score of 4 on the IELTS exam or 31 or higher on the TOEFL iBT exam indicate an intermediate level. (Obtaining official test scores is not necessary to participate in the specialization. These scores serve only as a point of reference for learners.)
Do I need to take the courses in a specific order?
It is not required that you take the courses in the order they are presented. However, the course "Business English: Management and Leadership" is a good introduction to the rest of courses in this specialization.
Will I earn university credit for completing the Specialization?
The courses and the Coursera certificate are not equivalent to university credits, although some universities may recognize them. Check with your institution for more information.
完成专项课程后我会获得大学学分吗？
Read and write information related to business communications using up-to-date terminology. Understand the vocabulary currently used in leadership, management, and finance. Complete various business-related writing tasks, including marketing on social media, business proposals, emails, executive summaries, and transcripts of a meeting. Use effective communication skills in a business meeting, a formal presentation, or a sales pitch for a product. Use the common linguistic structures of informal conversation, negotiation, persuasion, networking, professional presentations, and more.
还有其他问题吗？请访问 学生帮助中心。
