Business English 专项课程

Build Communication Skills in Business English。Advance in your career and broaden your abilities.

本专项课程介绍

This Specialization serves as an introduction to Business English, where you will learn to communicate about topics such as management, finance and marketing. You will also write proposals, executive summaries, and marketing materials. You will also learn the necessary language structures to run a meeting, achieve sales, and negotiate other business transactions. In the Capstone Project, you will apply these skills to communicate and launch a new product in English, making sure that business executives have a variety of linguistic tools with practical applications in business scenarios in a variety of functional areas.

制作方：

4 courses

按照建议的顺序或选择您自己的顺序。

项目

旨在帮助您实践和应用所学到的技能。

证书

在您的简历和领英中展示您的新技能。

项目概览

A common necessity among business professionals who are new to an international work environment is the ability to create a plan of action to launch a new product. In this task, one has to communicate with many different departments within a company including finance and marketing. In this capstone project, you will create a plan of action to launch a new product. This plan will include:

· A project status report

· A copy of the marketing campaign

· A basic budget analysis for the project

· A short presentation for upper management with details on the project’s status

This project will give you the opportunity to apply your English skills learned in the courses to develop a useful document for your current job or a document that you could use as an example to demonstrate your new abilities and skills.

课程

Intermediate Specialization.: Some related experience required.

第 1 门课程
Business English: Management and Leadership
课程学习时间
6 weeks of study, 1-2 hours per week
字幕
English, Spanish
课程概述
Are you a business executive or a manager who uses English in your career? Then you know that good business communication in English requires focus, vocabulary, and specific linguistic structures. In this course, you will follow along a recently promoted ma
您可以选择只参加本课程。 了解更多。
第 2 门课程
Business English: Finance and Economics
课程学习时间
6 weeks of study, 1-2 hours per week
字幕
English, Spanish
课程概述
Do you work in finance or interact with finance professionals? Is it necessary to speak, write or understand English in your career? Follow the authentic characters in this course as they work through common business situations in finance and economics.
您可以选择只参加本课程。 了解更多。
第 3 门课程
Business English: Marketing and Sales
课程学习时间
6 weeks of study, 2-4 hours/week
字幕
English
课程概述
If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English. In this course, you will learn to use En
您可以选择只参加本课程。 了解更多。
第 4 门课程
Business English: Final Project
计划开课班次：Nov 5
课程学习时间
5 weeks of study, 3-5 hours/week
字幕
English
毕业项目介绍
A common necessity among business professionals who are new to an international work environment is the ability to create a plan of action to launch a new product. In this task, one has to communicate with many different departments within a company incl
您可以选择只参加本课程。 了解更多。

制作方

ASU is the model for a New American University, dedicated to excellence, broad access to quality education, and meaningful societal impact. ASU champions intellectual and cultural diversity, and is home to students from all 50 states and more than 150 countries.
Arizona State University has developed a new model for the American Research University, creating an institution that is committed to excellence, access and impact. ASU measures itself by those it includes, not by those it excludes. ASU pursues research that contributes to the public good, and ASU assumes major responsibility for the economic, social and cultural vitality of the communities that surround it.