医疗市场 专项课程

开始日期 3月 20

医疗市场 专项课程

Launch your career in the healthcare marketplace

Master your understanding of the complex and wealthy industry of healthcare.

本专项课程介绍

The first course, Healthcare Marketplace Overview, covers all of the major sub-sectors of the healthcare industry including the physician, hospital, insurer and medical technology markets, including a historical perspective. The second course, Healthcare Delivery Providers, takes an in-depth look at the system of healthcare delivery and the transformations occurring to improve the health of populations and communities. The third course,Pharmaceutical and Medical Device Innovations, gives the learner an in-depth view of the intellectual property creation that is vital to creating breakthrough technologies. The fourth course, Medical Technology and Evaluation, explains how cost-effectiveness analysis is used in the healthcare market to put a monetary value on a life saved through a new innovation. The Capstone brings together key skills engendered from the four courses to create an original medical innovation valuation. The first course teaches the learner to size a population or market. The second course explores whether the healthcare delivery system and the clinicians will or will not find value from deploying a new innovation. The third course identifies the competitive landscape of medical technology innovations to compete or complement. The fourth course teaches how to put a monetary value on the improvement in health resulting from a new innovation. In this way, the suite of four courses supports the capstone experience.

制作方:

courses
5 courses

按照建议的顺序或选择您自己的顺序。

projects
项目

旨在帮助您实践和应用所学到的技能。

certificates
证书

在您的简历和领英中展示您的新技能。

课程
Beginner Specialization.
No prior experience required.
  1. 第 1 门课程

    Healthcare Marketplace

    当前班次:3月 20 — 5月 1。
    课程学习时间
    5 weeks of study, 2 - 4 hours/week
    字幕
    English

    课程概述

    In this course in the Healthcare Marketplace specialization you will identify, define, and describe potential business and public policy solutions to the challenges facing society’s growing demand for health services. Students will master a body of knowledge on the health care sectors major components through reading and reflection. Healthcare has many different cultural components that will be discussed as historic trends as well as future demographic challenges. You will understand diverse philosophies and cultures within and across societies as they relate to healthcare. This outcome is particularly critical because of the tradeoffs needed to be assessed as medical technology advances faster than budgets and perhaps cultures are sometimes willing to tolerate. At the end of the day, you will gain an appreciation for the role of creativity, innovation, discovery, and expression across disciplines in the development of new medical care solutions through and examination of the physician, medical technology and financing sub-sectors of the health economy.
  2. 第 2 门课程

    Healthcare Delivery Providers

    当前班次:3月 20 — 5月 1。
    课程学习时间
    5 weeks of study, 4-6 hours/week
    字幕
    English

    课程概述

    Welcome to the exciting world of Healthcare Delivery Providers! This second course in the Healthcare Marketplace Specialization will help you understand the various providers of healthcare across the U.S. delivery continuum. We will explore the unique value proposition of the various providers- from hospitals and clinics to physicians to community based providers. We will dissect this important value chain using various lenses such as- site of care delivery, people who provide the care and payers who pay for care. You will also learn about the challenges facing these providers and the innovations they are creating in order to help transform this important industry. I will use readings such as a case study and videos to make this learning more experiential for you, so that you can see and feel the world of healthcare delivery. I will also explain the various acronyms and specialized terms used in healthcare, so that you become more proficient and familiar with the language. Given the fact that Healthcare is one of the largest industries in the U.S. and growing at an rapid pace, it is critical that current and future leaders understand the internal and external drivers that are shaping this industry. Current and future leaders will need to constantly innovate in order to sustain this industry into the future- by creating value for the end customer and the entire population, as well as increasing engagement of the humans who work within this industry. Get ready to take a deep dive into the complex ocean that is U.S. healthcare delivery- and make sure your oxygen tank is securely fastened!
  3. 第 3 门课程

    Pharmaceutical and Medical Device Innovations

    即将开课的班次:3月 27 — 5月 1。
    课程学习时间
    4 weeks of study, 2-4 hours/week
    字幕
    English

    课程概述

    This course in the Healthcare Marketplace specialization gives the learner an in-depth view of the intellectual property creation that is vital to creating breakthrough technologies. Included is an understanding of the strategy deployed for pricing drugs and new technologies as well as the market sizing exercise to identify where future research and development investments should be made.
  4. 第 4 门课程

    Medical Technology and Evaluation

    当前班次:3月 20 — 4月 24。
    课程学习时间
    4 weeks of study, 2-4 hours/week
    字幕
    English

    课程概述

    Innovations in medical technologies are one of the leading areas of economic growth in the world. Whether new technologies take the form of pharmaceutical, medical device, biotechnology, information technology of some combination of these innovations, the opportunities for both private enterprise and social welfare are substantial. However, these innovations are not without cost, and require reimbursement from either a privately or publicly financed health care delivery system to enter the marketplace. This course aims to provide knowledge of the concepts, data, and methodology required to critically evaluate new medical technologies in order to secure financial investment, reimbursement, and regulatory compliance objectives, such as FDA approval. The course is designed to provide understanding of the analytic tools needed to evaluate medical technologies. After completing this course, students will have the skills needed to: - Understand the reimbursement systems financing medical technology use. - Understand the role of government and regulatory agencies in the development and use of new medical technologies. - Identify a population to be served by a medical technology. - Use health care data to evaluate a medical technology. - Perform cost/benefit and cost/effectiveness analysis of a new technology.
  5. 第 5 门课程

    Healthcare Marketplace Capstone

    即将开课的班次:5月 22 — 7月 3。
    课程学习时间
    5 weeks of study, 3-5 hours/week
    字幕
    English

    毕业项目介绍

    In the Healthcare Marketplace specialization capstone course, key skills are engendered from the four prior courses to create an original medical innovation valuation. The first course in the specialization teaches the learner to size a population or market. The second course teaches whether the clinician will or will not find value from deploying a new innovation. The third course identifies the competitive landscape of medical technology innovations to compete or complement. The fourth course, teaches how to put a monetary value on the improvement in health resulting from a new innovation. The summary of these elements creates a document of high strategic value where the learner has demonstrated not only an understanding of the marketplace but what is required for the marketplace to advance. This is what is accomplished during the Healthcare Marketplace capstone experience.

制作方

  • 明尼苏达大学

    The Carlson School of Management at the University of Minnesota has been a leader in health care market education and research with alumni in executive positions in global industry leaders including United Health Group, Mayo Clinic, Boston Scientific, Medtronic, Merck and McKesson.

    The University of Minnesota is among the largest public research universities in the country, offering undergraduate, graduate, and professional students a multitude of opportunities for study and research. Located at the heart of one of the nation’s most vibrant, diverse metropolitan communities, students on the campuses in Minneapolis and St. Paul benefit from extensive partnerships with world-renowned health centers, international corporations, government agencies, and arts, nonprofit, and public service organizations.

  • Bryana Mayer

    Bryana Mayer

    Lecturer
  • Dr. Rahul Koranne

    Dr. Rahul Koranne

    Faculty
  • Eric Barrette

    Eric Barrette

    Director of Research
  • Stephen T Parente

    Stephen T Parente

    Professor

FAQs

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