- Global Marketing
- International Trade
- International Finance
- International Logisitics
- International Living
- Globalization
- International Trade Laws
- International economic and ethical systems
- International human resources
- International cultures
- International supply chains
- FOREX hedging
国际商务 专项课程
Become a Global Business Manager. Master international business strategies and methods for global success.
提供方
您将学到的内容有
Comprehend and critique global business including trade theories, globalization, political and economic systems, ethics, and international trade law.
Apply models of national culture to international marketing and human resource management.
Understand methods of organizing international logistics and supply chains and explain foreign currency exchange and its risks.
Analyze and evaluate the many modes and methods that businesses can participate in international markets.
您将获得的技能
关于此 专项课程
应用的学习项目
By successfully completing this specialization, learners will be fully prepared to engage in discussions and management issues regarding contemporary international and domestic business. Learners will gain a broad understanding of the context of international business; HRM and marketing; SCM, logistics, finance, and accounting; and operating abroad.
This specialization is ideal for anyone interested in the scale, scope, and specifics of doing business abroad.
This specialization is ideal for anyone interested in the scale, scope, and specifics of doing business abroad.
专项课程的运作方式
加入课程
Coursera 专项课程是帮助您掌握一门技能的一系列课程。若要开始学习,请直接注册专项课程,或预览专项课程并选择您要首先开始学习的课程。当您订阅专项课程的部分课程时,您将自动订阅整个专项课程。您可以只完成一门课程,您可以随时暂停学习或结束订阅。访问您的学生面板,跟踪您的课程注册情况和进度。
实践项目
每个专项课程都包括实践项目。您需要成功完成这个(些)项目才能完成专项课程并获得证书。如果专项课程中包括单独的实践项目课程,则需要在开始之前完成其他所有课程。
获得证书
在结束每门课程并完成实践项目之后,您会获得一个证书,您可以向您的潜在雇主展示该证书并在您的职业社交网络中分享。

此专项课程包含 4 门课程
International Business Context
This course on the context of international business provides an overview of the environments in which international business has existed in the past and how it operates in the present. First, the theory and history of international trade and the place of business in global trade are summarized. Next, the parallel topic of globalization and its impact on international business is reviewed. Then, the varied political, economic, and ethical environments in which international business must operate are discussed. Finally, current international trade agreements and national trade laws and regulations are presented. Without understanding the context of international business, international managers and leaders will indeed find success difficult.
International Business and Culture
In this course, learners develop a solid understanding of how national cultures shape international human resource management, international marketing, and international business generally. The course provides an overview of international culture, human resource management (HRM), and marketing. This may seem like a peculiar grouping of topics, but successful international HR management and marketing are highly dependent on national culture. Without understanding a people’s culture, managing and selling to those people is fraught. In the first module, the many determinants of national culture are explored as well as the dimensions or characteristics of a nation’s culture. In the next module, we review the various organizational structures appropriate for international business before turning to the HR challenges of managing a diverse population of international employees. In the final two modules, we explore the many challenges of international marketing across nations and across cultures.
International Business Operations
This course provides learners with a solid foundation in international supply, logistics, and foreign currency exchange. Foreign exchange is included in this course since it plays such an important role in planning and executing international operations. The first half of the course reviews critical roles that supply chain management, sourcing, logistics, and transportation play in contemporary global business. In the second half, the focus shifts to foreign currency exchange risks and methods for mitigating those risks, both financial and non-financial.
International Business Venturing Abroad
This course reviews and evaluates the many ways that businesses can engage in international commerce. First presented are the three decisions that any business needs to make to go global, including a model for country selection. Next, modes of exporting and importing are discussed, followed by a review of contract modes of entry such as licensing and franchising, and then foreign direct investment strategies such as joint ventures, mergers, and acquisitions. The course concludes with a personal look at going global, including deciding to go, preparing to go, working and living abroad, and the challenges of coming home.
提供方

科罗拉多大学波德分校
CU-Boulder is a dynamic community of scholars and learners on one of the most spectacular college campuses in the country. As one of 34 U.S. public institutions in the prestigious Association of American Universities (AAU), we have a proud tradition of academic excellence, with five Nobel laureates and more than 50 members of prestigious academic academies.
常见问题
退款政策是如何规定的?
我可以只注册一门课程吗?
有助学金吗?
我可以免费学习课程吗?
此课程是 100% 在线学习吗?是否需要现场参加课程?
完成专项课程后我会获得大学学分吗?
还有其他问题吗?请访问 学生帮助中心。