关于此 专项课程
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100% 在线课程

立即开始,按照自己的计划学习。

灵活的计划

设置并保持灵活的截止日期。

中级

This specialization is well-suited for any business professional dealing with R&D for high technologies, brand management, and business strategy.

完成时间大约为2 个月

建议 6 小时/周

英语(English)

字幕:英语(English)

您将学到的内容有

  • Check

    Identify the types of intellectual property protection available under U.S. law

  • Check

    Evaluate your options for protecting your creative innovations with copyright law

  • Check

    Analyze and interpret a patent document for a competing product

  • Check

    Develop strategies for protecting and maximizing your brand with a comprehensive trademark strategy

您将获得的技能

Brand ManagementStrategic ThinkingPlanningIntellectual PropertyBusiness Strategy

100% 在线课程

立即开始,按照自己的计划学习。

灵活的计划

设置并保持灵活的截止日期。

中级

This specialization is well-suited for any business professional dealing with R&D for high technologies, brand management, and business strategy.

完成时间大约为2 个月

建议 6 小时/周

英语(English)

字幕:英语(English)

专项课程 的运作方式

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how it works

此专项课程包含 4 门课程

课程1

Introduction to Intellectual Property

4.7
35 个评分
2 个审阅

Intellectual property is the currency of the tech world, with the world’s most valuable intellectual property assets dwarfing the value of their real-world counterparts. Apple’ trademarked brand was valued at over $100 billion as of 2017. J.K. Rowling’s Harry potter franchise has generated over $25 billion to date. But how did the law come to create such enormous value in intangible assets? This course will introduce the various types of U.S. intellectual property: patents, which cover inventions and process innovations; copyright, which protects original works of authorship; and trademarks, which protect a business’ commercial identity as the source of valuable goods and services. You will then explore case studies of how global businesses have used intellectual property law to generate enormous value from these intangible assets.

...
课程2

Copyright Law

4.7
16 个评分
2 个审阅

Copyright law is unique in the greater intellectual property regime, as it protects original expression that is fixed in a tangible medium and is the product of authorship. This course is designed for creative professionals — such as screenwriters, musicians, documentary filmmakers or artists — who want to understand the scope and limits of which works can enjoy U.S. copyright protection. The course will introduce students to the workings of copyright law through an examination of the system’s basic principles, rules, and institutions. Topics will include; the justifications for copyright law, copyrightable subject matter, authorship, the nature and scope of copyright’s exclusive rights, fair use, and remedies for infringement. We will also explore real-world examples of legal battles surrounding copyright law, from the recent litigation over Robin Thicke’s hit song “Blurred Lines” to more peculiar cases such as the infamous “monkey selfie” case. By understanding what copyright does and does not protect, producers of creative expression will be able to protect and maximize the commercial value of their works.

...
课程3

Trademark Law

4.8
13 个评分
1 个审阅

The protections afforded under trademark law have created incredible value in intangible assets, with the value of the world’s most valuable brands such as Amazon, Apple and Google each exceeding $100 billion. But what exactly is trademark law, and how is such enormous value created? This course examines the fundamentals of U.S. trademark law and the ways in which the manufacturers of various products and services can establish and protect their identities and the identities of their products in the marketplace. We will explore the purpose of trademark law, identify the different types of trademarks, including names, designs, logos, and trade dress, and explore strategies for choosing and protecting strong, potentially valuable trademarks. We will also discuss strategies for strengthening descriptive marks, and lay out the steps for filing for federal trademark protection. Finally, we will address how to design an ongoing maintenance strategy to protect, extend, and maximize the value of trademarks, and discuss strategies for responding to possible trademark infringement.

...
课程4

专利法

4.8
15 个评分

In our modern technologically-based economy, the creation and enforcement of patent rights can make or break a business. With record numbers of patents being issued every year, the stakes for inventors (and, indeed, their lawyers) continue to rise, even as the patent law and its administration faces growing criticism. This course begins with an examination of the fundamental justifications for and creation of U.S. patent rights as well as the relationship between patent law and other “intellectual property” concepts. We will then delve into the details of the U.S. requirements for patentability, and explore the scope of patent rights, again considering how the policies expressed reflect the justifications for patent rights. Then we will look at an actual patent document and analyze the different pieces of an issued patent with a special focus on the importance of patent claims. Finally, we will explore strategies for dealing with patent infringement.

...

讲师

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R. Polk Wagner

Professor of Law
Law School
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Shyam Balganesh

Professor of Law
Penn Law
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Cynthia Dahl

Practice Professor of Law
Penn Law

关于 宾夕法尼亚大学

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

常见问题

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  • 此课程完全在线学习,无需到教室现场上课。您可以通过网络或移动设备随时随地访问课程视频、阅读材料和作业。

  • Four weeks

  • No background knowledge necessary

  • Introduction to Intellectual Property should be taken first, the other course can be taken in any order.

  • No

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