Market Research 专项课程

于 Aug 20 开始

Market Research 专项课程

Research Techniques + Data = Marketing Superhero。Deliver valuable customer insights for your business.

本专项课程介绍

"Finding the Story in the Data” is the most important emerging capability for market researchers according to GRIT (Greenbook Research Industry Trends) Report 2016. This specialization, designed for learners with no previous Marketing Research experience teaches a comprehensive marketing research approach that will help learners find and communicate the story in the data. Students will learn how to initiate a research project for targeted business needs, conduct research through multiple modes and datasets, analyze research data, manage suppliers performing specialized research, and deliver recommendations from the research. By the end of the specialization, learners will create and scope a research proposal, conduct desk research, design and test a focus group guide, interpret focus group results, design and implement a survey in Qualtrics, analyze quantitative data, develop insights by synthesizing findings across research methods, create data visualizations in Excel, and develop a presentation of findings with recommendations to stakeholders.

制作方:

行业合作伙伴:

courses
4 courses

按照建议的顺序或选择您自己的顺序。

projects
项目

旨在帮助您实践和应用所学到的技能。

certificates
证书

在您的简历和领英中展示您的新技能。

项目概览

课程
Beginner Specialization.
No prior experience required.
  1. 第 1 门课程

    Research Proposal: Initiating Research

    计划开课班次:Aug 20
    课程学习时间
    4 weeks of study, 2-5 hours/week
    字幕
    English

    课程概述

    Market Research is a growing and important field that is used in many industries around the world. Given all the data that is collected whether by organizations, industries, social media, governments, etc., it’s important that someone can review and sift th
  2. 第 2 门课程

    Qualitative Research

    计划开课班次:Aug 20
    课程学习时间
    4 weeks of study, 4-7 hours/week
    字幕
    English

    课程概述

    In this course, the second in the Market Research Specialization, you will go in-depth with qualitative market research methods, from design to implementation to analysis. Week 1: Define qualitative research and how it differs from quantit
  3. 第 3 门课程

    Quantitative Research

    计划开课班次:Aug 20
    课程学习时间
    4 weeks of study, 4-7 hours/week
    字幕
    English

    课程概述

    In this course, you will obtain some insights about marketing to help determine whether there is an opportunity that actually exists in the marketplace and whether it is valuable and actionable for your organization or client. Week 1: Assess me
  4. 第 4 门课程

    Research Report: Delivering Insights

    计划开课班次:Aug 20
    课程学习时间
    4 weeks of study, 3-5 hours/week
    字幕
    English

    课程概述

    You have completed all the hard work of conducting your internal, secondary, and primary research. You have analyzed all the data and are able to formulate insights and recommendations based on your research proposal. But what is the best way to pr

制作方

  • University of California, Davis

    University of California, Davis

    UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.

  • Susan Berman

    Susan Berman

    President, Impact Research
  • Jim Fong

    Jim Fong

    Director, UPCEA Center for Research and Marketing Strategy
  • Ashwin Aravindakshan, PhD

    Ashwin Aravindakshan, PhD

    Associate Professor, Graduate School of Management
  • Robin Boyar

    Robin Boyar

    Founder, thinktank research & strategy
  • Olivier Rubel, PhD

    Olivier Rubel, PhD

    Associate Professor, Graduate School of Management

FAQs