关于此 专项课程

9,800 次近期查看
In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product Management), Pricing, Place (Distribution Channel Strategy and Retail) and Promotion (Communication Strategies, PR and Advertising). This course primarily focuses on implementation so you can immediately apply the lessons learned to your work or to a business idea that you are thinking of taking to market. After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix.
学生职业成果
60%
完成此 专项课程 后开始了新的职业。
33%
加薪或升职。
可分享的证书
完成后获得证书
100% 在线课程
立即开始,按照自己的计划学习。
灵活的计划
设置并保持灵活的截止日期。
初级
完成时间大约为6 个月
建议 3 小时/周
英语(English)
学生职业成果
60%
完成此 专项课程 后开始了新的职业。
33%
加薪或升职。
可分享的证书
完成后获得证书
100% 在线课程
立即开始,按照自己的计划学习。
灵活的计划
设置并保持灵活的截止日期。
初级
完成时间大约为6 个月
建议 3 小时/周
英语(English)

此专项课程包含 5 门课程

课程1

课程 1

Brand and Product Management

4.7
1,898 个评分
420 条评论
课程2

课程 2

Pricing Strategy

4.6
835 个评分
181 条评论
课程3

课程 3

Channel Management and Retailing

4.4
749 个评分
143 条评论
课程4

课程 4

Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

4.7
1,625 个评分
366 条评论

提供方

Placeholder

IE商学院

常见问题

还有其他问题吗?请访问 学生帮助中心