营销组合实践专项课程

Take your product through the Marketing Mix。Master the Marketing Mix and take your product to new heights.

本专项课程介绍

In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product Management), Pricing, Place (Distribution Channel Strategy and Retail) and Promotion (Communication Strategies, PR and Advertising). This course primarily focuses on implementation so you can immediately apply the lessons learned to your work or to a business idea that you are thinking of taking to market. After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix.

制作方：

5 courses

按照建议的顺序或选择您自己的顺序。

项目

旨在帮助您实践和应用所学到的技能。

证书

在您的简历和领英中展示您的新技能。

课程

Beginner Specialization.: No prior experience required.

第 1 门课程
品牌和产品管理
当前班次：Aug 13
字幕
English, Mongolian, Korean
课程概述
上了这门课程之后，你将能明确发展一个既能短期取胜，又有长期价值的产品和品牌策略所需要的主要信息。你将创建一个活动计划（既要面对外部消费者，也要面对内部员工
您可以选择只参加本课程。 了解更多。
第 2 门课程
Pricing Strategy
当前班次：Aug 13
字幕
English, Korean
课程概述
Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as
您可以选择只参加本课程。 了解更多。
第 3 门课程
Channel Management and Retailing
当前班次：Aug 13
课程学习时间
4 weeks of study, 2-4 hours/week
字幕
English, Korean
课程概述
Nowadays a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company pro
您可以选择只参加本课程。 了解更多。
第 4 门课程
Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
计划开课班次：Aug 20
课程学习时间
4 weeks of study, 2-4 hours/week
字幕
English, Spanish, Korean
课程概述
Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when pla
您可以选择只参加本课程。 了解更多。
第 5 门课程
Marketing Mix Implementation Capstone
计划开课班次：Oct 29
课程学习时间
5 weeks of study, 4-6 hours/week
字幕
English
毕业项目介绍
After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix. Your analysis
您可以选择只参加本课程。 了解更多。

制作方

IE Business School - a global leader
IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being. Regularly featured among the top business schools in the world, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from approximately 90 countries in its undergraduate and master programs. IE uses innovative online, face-to-face, and blended learning formats, including the IE Communities Platform where knowledge and experiences are exchanged with over 50,000 IE graduates that currently hold management positions in more than 100 countries worldwide.