关于此 专项课程
9,329 次近期查看

100% 在线课程

立即开始,按照自己的计划学习。

灵活的计划

设置并保持灵活的截止日期。

初级

完成时间大约为3 个月

建议 7 小时/周

英语(English)

字幕:英语(English), 中文(繁体), 越南语, 韩语, 蒙古语, 西班牙语(Spanish)...
User
学习Specialization的学生是
  • Public Relations Specialists
  • Marketing Specialists
  • Marketers
  • Product Managers
  • Business Developers

您将获得的技能

PricingCommunicationProduct ManagementMarketing
User
学习Specialization的学生是
  • Public Relations Specialists
  • Marketing Specialists
  • Marketers
  • Product Managers
  • Business Developers

100% 在线课程

立即开始,按照自己的计划学习。

灵活的计划

设置并保持灵活的截止日期。

初级

完成时间大约为3 个月

建议 7 小时/周

英语(English)

字幕:英语(English), 中文(繁体), 越南语, 韩语, 蒙古语, 西班牙语(Spanish)...

专项课程的运作方式

加入课程

Coursera 专项课程是帮助您掌握一门技能的一系列课程。若要开始学习,请直接注册专项课程,或预览专项课程并选择您要首先开始学习的课程。当您订阅专项课程的部分课程时,您将自动订阅整个专项课程。您可以只完成一门课程,您可以随时暂停学习或结束订阅。访问您的学生面板,跟踪您的课程注册情况和进度。

实践项目

每个专项课程都包括实践项目。您需要成功完成这个(些)项目才能完成专项课程并获得证书。如果专项课程中包括单独的实践项目课程,则需要在开始之前完成其他所有课程。

获得证书

在结束每门课程并完成实践项目之后,您会获得一个证书,您可以向您的潜在雇主展示该证书并在您的职业社交网络中分享。

how it works

此专项课程包含 5 门课程

课程1

Brand and Product Management

4.7
1,079 个评分
231 个审阅
课程2

Pricing Strategy

4.6
559 个评分
115 个审阅
课程3

Channel Management and Retailing

4.3
402 个评分
71 个审阅
课程4

Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

4.7
641 个评分
140 个审阅

讲师

Avatar

Ramon Diaz-Bernardo

Associate Professor
Marketing
Avatar

Martin Boehm

Professor of Marketing
Dean of IE Business School
Avatar

Eda Sayin

Professor
Marketing
Avatar

Luis Rodriguez Baptista

Professor
Marketing
Avatar

Maria Teresa Aranzabal

Professor
Marketing

关于 IE商学院

IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being. Regularly featured among the top business schools in the world, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from approximately 90 countries in its undergraduate and master programs. IE uses innovative online, face-to-face, and blended learning formats, including the IE Communities Platform where knowledge and experiences are exchanged with over 50,000 IE graduates that currently hold management positions in more than 100 countries worldwide....

常见问题

  • 可以!点击您感兴趣的课程卡开始注册即可。注册并完成课程后,您可以获得可共享的证书,或者您也可以旁听该课程免费查看课程资料。如果您订阅的课程是某专项课程的一部分,系统会自动为您订阅完整的专项课程。访问您的学生面板,跟踪您的进度。

  • 此课程完全在线学习,无需到教室现场上课。您可以通过网络或移动设备随时随地访问课程视频、阅读材料和作业。

  • 此专项课程不提供大学学分,但部分大学可能会选择接受专项课程证书作为学分。查看您的合作院校了解详情。

  • The time taken to complete this specialization will depend on the dedication and performance of the learner. It is however estimated that some 10 to 12 hours of student dedication is required to complete each of the courses.

  • No background knowledge is required to take and successfully complete this specialization.

  • The courses can be taken in any order, however we recommend that they are followed in the sequence that is indicated.

还有其他问题吗?请访问 学生帮助中心