关于此 专项课程

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Do you hear the word “marketing” on a daily basis, but aren’t sure what marketing really is or why your business needs it? Do you know that marketing is important to your company, product, or service, but aren’t sure where to start?

Cover the concepts and tools you need to successfully develop a marketing strategy for a business, product or service. Begin by understanding consumers and the main market research techniques, then learn how to correctly segment, target and position your product to achieve success. Continue by analyzing the four critical areas in marketing, the famous four Ps of Product, Price, Promotion and Place. Finally, get the backing your ideas deserve and communicate the actions through a Marketing Plan.

In the final capstone project you will develop a Marketing Plan for a product or service.

学生职业成果
80%
完成此 专项课程 后开始了新的职业。
25%
加薪或升职。
可分享的证书
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100% 在线课程
立即开始,按照自己的计划学习。
灵活的计划
设置并保持灵活的截止日期。
初级
完成时间大约为6 个月
建议 3 小时/周
英语(English)
字幕:英语(English)
学生职业成果
80%
完成此 专项课程 后开始了新的职业。
25%
加薪或升职。
可分享的证书
完成后获得证书
100% 在线课程
立即开始,按照自己的计划学习。
灵活的计划
设置并保持灵活的截止日期。
初级
完成时间大约为6 个月
建议 3 小时/周
英语(English)
字幕:英语(English)

此专项课程包含 5 门课程

课程1

课程 1

Market Research and Consumer Behavior

4.3
2,223 个评分
527 条评论
课程2

课程 2

Positioning: What you need for a successful Marketing Strategy

4.4
577 个评分
127 条评论
课程3

课程 3

Marketing Mix Fundamentals

4.5
433 个评分
67 条评论
课程4

课程 4

The Marketing Plan

4.6
253 个评分
46 条评论

提供方

IE商学院 徽标

IE商学院

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  • This Specialization doesn't carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

  • This specialization contains five courses with each course taking four weeks to complete.

  • No previous experience is necessary to successfully complete this specialization.

  • It is highly recommended, however not essential, that you take the courses in the order specified.

  • Upon completing this specialization you will be able to successfully develop a marketing strategy for a business, product or service!

    More specifically, you will better understand your consumers and the main market research techniques. You will know how to segment, target and position your product, and the four Ps of marketing will give you the power to develop a coherent marketing strategy in a marketing plan.

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