Utilizing the concepts, tools and techniques taught in each course—from basic techniques of economics to knowledge of customer segments, willingness to pay, and customer decision making to analysis of market prices, share, and industry dynamics—you will practice setting profit maximizing prices to improve price realization in a variety of real-world scenarios.
Pricing Strategy Optimization 专项课程
Set prices the way the experts do。Master pricing strategies used by global consulting and academic leaders.
本专项课程介绍
In this Specialization, we show you techniques to increase price realization and maximize profits. Learn from The Boston Consulting Group's global pricing experts and University of Virginia Darden School of Business faculty, who share the frameworks, tips and tools we use in our business and research environments. We will look at pricing through BCG's proprietary and time-tested three “lenses”—cost and economics, customer value, and competition—to build your understanding of the strategic power of pricing. You’ll leave the Specialization with a portfolio-building presentation that demonstrates your ability to price strategically.
制作方：
行业合作伙伴：
4 courses
按照建议的顺序或选择您自己的顺序。
项目
旨在帮助您实践和应用所学到的技能。
证书
在您的简历和领英中展示您的新技能。
项目概览
课程
- Beginner Specialization.
- No prior experience required.
第 1 门课程
Cost and Economics in Pricing Strategy
- 课程学习时间
- 4 weeks of study; 2-4 hours/week; the last week there is a longer project to complete
- 字幕
- English, Romanian
课程概述
How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cos您可以选择只参加本课程。 了解更多。
第 2 门课程
Customer Value in Pricing Strategy
- 课程学习时间
- 4 week so study, 2-4 hours/week
- 字幕
- English
课程概述
The traditional approach to pricing based on costs works to pay the bills, but it leaves revenue on the table. You can, in fact, price your products in a way that increases sales--if you know what your customers are willing to pay and can leverage psycholo您可以选择只参加本课程。 了解更多。
第 3 门课程
Market and Competition in Pricing Strategy
- 课程学习时间
- 4 weeks of study, 2-4 hours per week
- 字幕
- English
课程概述
If you haven’t considered what the competition is charging, you may not be maximizing your revenue. Spend time analyzing the market and you can influence price and improve margins. In this course, we'll show you how to implement competitive pricing and您可以选择只参加本课程。 了解更多。
第 4 门课程
Pricing Strategy in Practice
- 课程学习时间
- 4 weeks of study, 3-5 hours/week
- 字幕
- English
课程概述
In this project-centered course, Darden's Ron Wilcox and BCG's Thomas Kohler will walk you through a real-world case, from problem statement to detailed analyses. You'll use all three lenses (cost, customer value, and competition) to recommend an op您可以选择只参加本课程。 了解更多。
制作方
Jean Manuel Izaret
Senior Partner and Managing Director, Leader of BCG’s Global Pricing Practice
Thomas Kohler
Associate Director, Pricing
Ronald T. Wilcox
NewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs
FAQs
More questions? Visit the Learner Help Center.
