Utilizing the concepts, tools and techniques taught in each course—from basic techniques of economics to knowledge of customer segments, willingness to pay, and customer decision making to analysis of market prices, share, and industry dynamics—you will practice setting profit maximizing prices to improve price realization in a variety of real-world scenarios.
Pricing Strategy Optimization 专项课程
Set prices the way the experts do。Master pricing strategies used by global consulting and academic leaders.
In this Specialization, we show you techniques to increase price realization and maximize profits. Learn from The Boston Consulting Group's global pricing experts and University of Virginia Darden School of Business faculty, who share the frameworks, tips and tools we use in our business and research environments. We will look at pricing through BCG's proprietary and time-tested three “lenses”—cost and economics, customer value, and competition—to build your understanding of the strategic power of pricing. You’ll leave the Specialization with a portfolio-building presentation that demonstrates your ability to price strategically.
- Beginner Specialization.
- No prior experience required.
第 1 门课程
Cost and Economics in Pricing Strategy
- 4 weeks of study; 2-4 hours/week; the last week there is a longer project to complete
- 英语（English）, 罗马尼亚语
课程概述How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cos
第 2 门课程
Customer Value in Pricing Strategy
- 4 week so study, 2-4 hours/week
课程概述The traditional approach to pricing based on costs works to pay the bills, but it leaves revenue on the table. You can, in fact, price your products in a way that increases sales--if you know what your customers are willing to pay and can leverage psycholo
第 3 门课程
Market and Competition in Pricing Strategy
- 4 weeks of study, 2-4 hours per week
课程概述If you haven’t considered what the competition is charging, you may not be maximizing your revenue. Spend time analyzing the market and you can influence price and improve margins. In this course, we'll show you how to implement competitive pricing and
第 4 门课程
Pricing Strategy in Practice
- 4 weeks of study, 3-5 hours/week
课程概述In this project-centered course, Darden's Ron Wilcox and BCG's Thomas Kohler will walk you through a real-world case, from problem statement to detailed analyses. You'll use all three lenses (cost, customer value, and competition) to recommend an op
Jean Manuel Izaret
Senior Partner and Managing Director, Leader of BCG’s Global Pricing Practice
Associate Director, Pricing
Ronald T. Wilcox
NewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs
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