Pricing Strategy Optimization 专项课程

于 Nov 13 开始

Pricing Strategy Optimization 专项课程

Set prices the way the experts do。Master pricing strategies used by global consulting and academic leaders.

本专项课程介绍

In this Specialization, we show you techniques to increase price realization and maximize profits. Learn from The Boston Consulting Group's global pricing experts and University of Virginia Darden School of Business faculty, who share the frameworks, tips and tools we use in our business and research environments. We will look at pricing through BCG's proprietary and time-tested three “lenses”—cost and economics, customer value, and competition—to build your understanding of the strategic power of pricing. You’ll leave the Specialization with a portfolio-building presentation that demonstrates your ability to price strategically.

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courses
4 courses

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projects
项目

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证书

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项目概览

课程
Beginner Specialization.
No prior experience required.
  1. 第 1 门课程

    Cost and Economics in Pricing Strategy

    课程学习时间
    4 weeks of study; 2-4 hours/week; the last week there is a longer project to complete
    字幕
    英语(English), 罗马尼亚语

    课程概述

    How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cos
  2. 第 2 门课程

    Customer Value in Pricing Strategy

    课程学习时间
    4 week so study, 2-4 hours/week
    字幕
    英语(English)

    课程概述

    The traditional approach to pricing based on costs works to pay the bills, but it leaves revenue on the table. You can, in fact, price your products in a way that increases sales--if you know what your customers are willing to pay and can leverage psycholo
  3. 第 3 门课程

    Market and Competition in Pricing Strategy

    课程学习时间
    4 weeks of study, 2-4 hours per week
    字幕
    英语(English)

    课程概述

    If you haven’t considered what the competition is charging, you may not be maximizing your revenue. Spend time analyzing the market and you can influence price and improve margins. In this course, we'll show you how to implement competitive pricing and
  4. 第 4 门课程

    Pricing Strategy in Practice

    课程学习时间
    4 weeks of study, 3-5 hours/week
    字幕
    英语(English)

    课程概述

    In this project-centered course, Darden's Ron Wilcox and BCG's Thomas Kohler will walk you through a real-world case, from problem statement to detailed analyses. You'll use all three lenses (cost, customer value, and competition) to recommend an op

制作方

  • University of Virginia

    The University of Virginia Darden School of Business delivers the world’s best business education experience to prepare entrepreneurial, global-minded, and responsible leaders.

    A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.

  • BCG

    The Boston Consulting Group (BCG) is a global management consulting firm and the world’s leading advisor on business strategy.

    The Boston Consulting Group (BCG) is a global management consulting firm and the world’s leading advisor on business strategy. We partner with clients from the private, public, and not-for-profit sectors in all regions to identify their highest-value opportunities, address their most critical challenges, and transform their enterprises. Our customized approach combines deep insight into the dynamics of companies and markets with close collaboration at all levels of the client organization. This ensures that our clients achieve sustainable competitive advantage, build more capable organizations, and secure lasting results. Founded in 1963, BCG is a private company with offices in more than 90 cities in 50 countries. For more information, please visit bcg.com.

  • Jean Manuel Izaret

    Jean Manuel Izaret

    Senior Partner and Managing Director, Leader of BCG’s Global Pricing Practice
  • Thomas Kohler

    Thomas Kohler

    Associate Director, Pricing
  • Ronald T. Wilcox

    Ronald T. Wilcox

    NewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs

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