关于此 专项课程
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100% 在线课程

立即开始,按照自己的计划学习。

灵活的计划

设置并保持灵活的截止日期。

初级

Some familiarity with business is helpful, but not required.

完成时间大约为5 个月

建议 5 小时/周

英语(English)

字幕:英语(English), 罗马尼亚语
User
学习Specialization的学生是
  • Marketing Specialists
  • Chief Financial Officers (CFOs)
  • Economists
  • Financial Advisors
  • Business Analysts

您将学到的内容有

  • Check

    How to utilize the strategic power of pricing to set profit maximizing prices

  • Check

    Cost and economics in pricing strategy

  • Check

    How to leverage knowledge of customer value to develop a pricing strategy

  • Check

    Market and competitor pricing models that inform pricing decisions

您将获得的技能

Cost-Based PricingPricing StrategiesMarket-Based PricingCustomer Value-based PricingStrategic Management
User
学习Specialization的学生是
  • Marketing Specialists
  • Chief Financial Officers (CFOs)
  • Economists
  • Financial Advisors
  • Business Analysts

100% 在线课程

立即开始,按照自己的计划学习。

灵活的计划

设置并保持灵活的截止日期。

初级

Some familiarity with business is helpful, but not required.

完成时间大约为5 个月

建议 5 小时/周

英语(English)

字幕:英语(English), 罗马尼亚语

专项课程的运作方式

加入课程

Coursera 专项课程是帮助您掌握一门技能的一系列课程。若要开始学习,请直接注册专项课程,或预览专项课程并选择您要首先开始学习的课程。当您订阅专项课程的部分课程时,您将自动订阅整个专项课程。您可以只完成一门课程,您可以随时暂停学习或结束订阅。访问您的学生面板,跟踪您的课程注册情况和进度。

实践项目

每个专项课程都包括实践项目。您需要成功完成这个(些)项目才能完成专项课程并获得证书。如果专项课程中包括单独的实践项目课程,则需要在开始之前完成其他所有课程。

获得证书

在结束每门课程并完成实践项目之后,您会获得一个证书,您可以向您的潜在雇主展示该证书并在您的职业社交网络中分享。

how it works

此专项课程包含 4 门课程

课程1

Cost and Economics in Pricing Strategy

4.8
306 个评分
68 个审阅
课程2

Customer Value in Pricing Strategy

4.8
168 个评分
28 个审阅
课程3

Market and Competition in Pricing Strategy

4.8
119 个评分
14 个审阅
课程4

Pricing Strategy in Practice

4.7
86 个评分
12 个审阅

讲师

Avatar

Jean Manuel Izaret

Senior Partner and Managing Director, Leader of BCG’s Global Pricing Practice
Avatar

Thomas Kohler

Associate Director, Pricing
Marketing, Sales & Pricing Practice
Avatar

Ronald T. Wilcox

NewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs
Marketing

行业合作伙伴

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关于 弗吉尼亚大学

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders....

关于 波士顿咨询公司

Boston Consulting Group (BCG) is a global management consulting firm and the world’s leading advisor on business strategy. We partner with clients from the private, public, and not-for-profit sectors in all regions to identify their highest-value opportunities, address their most critical challenges, and transform their enterprises. Our customized approach combines deep insight into the dynamics of companies and markets with close collaboration at all levels of the client organization. This ensures that our clients achieve sustainable competitive advantage, build more capable organizations, and secure lasting results. Founded in 1963, BCG is a private company with offices in more than 90 cities in 50 countries. For more information, please visit bcg.com....

常见问题

  • 可以!点击您感兴趣的课程卡开始注册即可。注册并完成课程后,您可以获得可共享的证书,或者您也可以旁听该课程免费查看课程资料。如果您订阅的课程是某专项课程的一部分,系统会自动为您订阅完整的专项课程。访问您的学生面板,跟踪您的进度。

  • 此课程完全在线学习,无需到教室现场上课。您可以通过网络或移动设备随时随地访问课程视频、阅读材料和作业。

  • We recommend the following sequence: Economics of Pricing, Pricing to Customer Value, Market-based Pricing, Pricing Strategy Optimization. While you can take the first three courses simultaneously, we recommend taking the Pricing Strategy Optimization course last, since it draws on concepts from the three previous courses.

  • Our target learners have an interest in business and marketing. With an undergraduate or graduate degree, they are looking to advance in their career or deliver more value in their current role and might someday pursue an advanced business degree. They take initiative and are proactive in developing new skills and competencies to achieve career objectives, develop professionally and expand their knowledge bases.

  • Each course in the Specialization is organized into four weeks of content and assignments. You may take the four courses sequentially over the course of four months, or may take courses simultaneously to complete more quickly.

  • University credit is not available for Specialization completion; however, you will get a certificate from Coursera that is widely recognized by employers and documents your achievement.

  • After completing this Specialization, you will be able to employ five economic techniques to improve price realization; improve price realization by applying knowledge of customer segments, willingness to pay, and how customers make purchasing decisions; analyze market prices, market share, and industry dynamics to set optimal price points; and recommend a profit-maximizing price considering economic, customer-value, and competitive market forces.

还有其他问题吗?请访问 学生帮助中心