This specialization covers the basics of Innovation and Entrepreneurship courses in the EIT Digital Master Program. The program aims to educate students and deliver entrepreneurs with the right business skills and sense. UC Berkeley Haas School of Business and KTH Royal Institute of Technology are the academic partners in this Innovation and Entrepreneurship specialization.
专项课程 的运作方式
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Coursera 专项课程是帮助您掌握一门技能的一系列课程。若要开始学习，请直接注册专项课程，或预览专项课程并选择您要首先开始学习的课程。当您订阅专项课程的部分课程时，您将自动订阅整个专项课程。您可以只完成一门课程，您可以随时暂停学习或结束订阅。访问您的学生面板，跟踪您的课程注册情况和进度。
实践项目
每个专项课程都包括实践项目。您需要成功完成这个（些）项目才能完成专项课程并获得证书。如果专项课程中包括单独的实践项目课程，则需要在开始之前完成其他所有课程。
获得证书
在结束每门课程并完成实践项目之后，您会获得一个证书，您可以向您的潜在雇主展示该证书并在您的职业社交网络中分享。
此专项课程包含 5 门课程
课程1
The Impact of Technology
4.6
46 个评分
In this course you will learn how to use theories and methods to make predictions of the potential impact of new technology – in general, as well as for a specific application. This will prepare you for the changes that we are facing in society, and also help you take advantage of transformations which are driven by technology.
The course takes a broad approach, including social and economic factors. You will study historical examples and learn to recognize recurring patterns and cycles. The curriculum includes general innovation theories, foresight methodology, value chain disruption and strategy.
The general process is as follows. First you to learn how to draw a map of the potential future business landscape. After that, you get to identify interesting future business roles in emerging value networks. Finally, we find a path from where we are today to a desired end state. You will analyze how an industry or market may change if the technology which is available today is fully implemented in a 10 to 20 year perspective. In addition, you will identify barriers to such a development and make estimates regarding the timing.
The course includes a number of assignments to facilitate your learning – some of them compulsory. The largest assignment is about the introduction of self-driving cars (hence the course icon; source and credit to Google).
We all know that the future can’t be fully predicted in detail. However, the methods presented in this course will help you identify potential consequences. In this way, you will get a toolbox for decision making in the areas of technology, investments, career path, research & development or portfolio management.
课程2
Innovation & Entrepreneurship - From Basics to Open Innovation
4.5
49 个评分
This Innovation and Entrepreneurship course focuses on the interconnection between entrepreneurial thinking and innovation. Specifically, we look at models used in Silicon Valley to grow both start-up companies as well as innovation inside large organizations. Bringing together top Haas School of Business, UC Berkeley faculty, this course addresses critical areas for successful growth, including design thinking, open innovation, business models, product-market fit, and financing. This course will teach you how to think like an entrepreneur and provides the models, tools and frameworks to further develop your business or idea. An emphasis will be placed on the IT space.
In this first part, From Basics to Open Innovation, the following areas are included: innovation and entrepreneurship basics; the Silicon Valley entrepreneurship model; the importance of failure; market analysis: how to engage with customers; and open innovation.
课程3
Innovation & Entrepreneurship - From Design Thinking to Funding
4.5
42 个评分
This Innovation and Entrepreneurship course focuses on the interconnection between entrepreneurial thinking and innovation. Specifically, we look at models used in Silicon Valley to grow both start-up companies as well as innovation inside large organizations. Bringing together top Haas School of Business, UC Berkeley faculty, this course addresses critical areas for successful growth, including design thinking, open innovation, business models, product-market fit, and financing. This course will teach you how to think like an entrepreneur and provides the models, tools and frameworks to further develop your business or idea. An emphasis will be placed on the IT space.
In this second part, From Design Thinking to Funding, the following areas are included: design thinking; innovation cycle process; business modeling; and funding.
课程4
Marketing Strategy for Entrepreneurs
4.3
64 个评分
You live a hands-on-life, and you intend continuing doing so! That is why I guess you already have checked where the QR-code (the logo) for this course lead to, right?
And it is in such kind of setting you prefer hands-on-learning. Things you can do, already today, is something you value.
You actually did not start this course when enrolling it. You started it long ago, Either as a customer somewhere, or just maybe thinking about marketing for some time. Or maybe you are already working on marketing, of you yourself or maybe your own company. Or as employed somewhere of course. In all these situations what matter is action. Action that contribute to your marketing-journey.
This is the reason why we will start of with a situation “as if” you were starting up the sales process in a company where no previous customers existed (and maybe you are, if so...use it during the course). Gradually your sales efforts give result, you get customers and handling the market expansion becomes important. If somewhat lucky, in practice that is the way it goes.
The course begins with the art of cold calling (attacking the ones that did not know you did exist. The most tricky ones) and analyzing the potential customers, then gradually moves over to segmentation, positioning, closing the deal, competition, marketing strategy and market expansion. It is normally in that order it develops in practice.
The curriculum includes general basic marketing theories as well modern digital marketing issues like onboarding, conversion, and retention, experimental marketing and pivoting. The course includes a number of assignments to facilitate your learning – some of them compulsory. All of them hopefully practically useful for you already today.
On one hand this is a basics course. There is far more in this than we are able to cover here. But I still think this course will prepare you for some of the most common marketing and sales efforts needed for technology based companies. Later on I guess you will learn more. Maybe here or somewhere else.
Hope you enjoy it. Good learning have to be fun. So if the course is not fun enough for you: Please let me know!
讲师
Frans Nauta
Visiting scholarUC Berkeley Haas School of Business
Martin Vendel
DrKTH Royal Institute of Technology, Industrial Economics and Management
Clark Kellogg
LecturerUC Berkeley Haas School of Business
Henrik Blomgren
Dr. Ass. Prof.INDEK, Department of Industrial Economics and Management Division of Industrial Marketing and Entrepreneurship Royal Institute of Technology
Andrew Isaacs
Adjunct ProfessorUC Berkeley Haas School of Business
Mark Coopersmith
MBAUC Berkeley Haas School of Business
行业合作伙伴
关于 EIT 数字
EIT Digital is a pan-European organization whose mission is to foster digital technology innovation and entrepreneurial talent for economic growth and quality of life. By linking education, research and business, EIT Digital empowers digital top talents for the future.
EIT Digital provides online and blended Innovation and Entrepreneurship education to raise quality, increase diversity and availability of the top-level content provided by 20 leading technical universities around Europe. The universities deliver a unique blend of the best of technical excellence and entrepreneurial skills and mindset to digital engineers and entrepreneurs at all stages of their careers. The academic partners support Coursera’s bold vision to enable anyone, anywhere, to transform their lives by accessing the world’s best learning experience. This means that EIT Digital gradually shares parts of its entrepreneurial and academic education programmes to demonstrate its excellence and make it accessible to a much wider audience. EIT Digital’s online education portfolio can be used as part of blended education settings, in both Master and Doctorate programmes, and for professionals as a way to update their knowledge.
EIT Digital offers an online programme in 'Internet of Things through Embedded Systems'. Achieving all certificates of the online courses and the specialization provides an opportunity to enroll in the on campus program and get a double degree. Please visit https://www.eitdigital.eu/eit-digital-academy/
常见问题
退款政策是如何规定的？
我可以只注册一门课程吗？
可以！点击您感兴趣的课程卡开始注册即可。注册并完成课程后，您可以获得可共享的证书，或者您也可以旁听该课程免费查看课程资料。如果您订阅的课程是某专项课程的一部分，系统会自动为您订阅完整的专项课程。访问您的学生面板，跟踪您的进度。
有助学金吗？
我可以免费学习课程吗？
此课程是 100% 在线学习吗？是否需要现场参加课程？
此课程完全在线学习，无需到教室现场上课。您可以通过网络或移动设备随时随地访问课程视频、阅读材料和作业。
完成专项课程需要多长时间？
This depends on your ambition and if you take courses sequentially or in parallel. The Value Creation through Innovation Specialization comprises 5 courses. If taken in sequence the courses take about 30 weeks to complete, but you should be able to decrease this to about 15 weeks if running courses in parallel.
What background knowledge is necessary?
No specific background knowledge is required. However, a general knowledge regarding technology and/or business is helpful. The courses are equivalent to courses given on a university Bachelor or Master level.
Do I need to take the courses in a specific order?
The four first courses should be completed prior to taking the capstone course. The order of the first four courses is up to you. If courses are taken in sequence, then we recommend the order as illustrated.
完成专项课程后我会获得大学学分吗？
In general no. However, this Specialization is in some cases part of Masters Programs within the EIT Digital cooperation including a number of European technical universities. For more information see https://masterschool.eitdigital.eu/.
What will I be able to do upon completing the Specialization?
In general you will be able to assess, prepare for and capitalize of new business opportunities arising for the introduction of new technologies. We usually describe this as that you will be able to draw the map of what the future business landscape will look like, decide on a destination on that map and learn how to get to a desired destination. This includes understanding the impact of new technologies and how it can transform existing markets and industries, as well as creating new, general innovation and entrepreneurship tools, methods and skills (design thinking, business modeling, funding etc.) as well as marketing strategy. These are essential skills when working with tech driven transformation within an existing organization or when creating a new venture based on a new emerging technology.
还有其他问题吗？请访问 学生帮助中心。
