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返回到 高级竞争策略

学生对 路德维希马克西米利安慕尼黑大学 提供的 高级竞争策略 的评价和反馈

4.7
722 个评分
156 条评论

课程概述

Advanced Competitive Strategy will introduce new topics and modules with even more real world examples and opportunities for student interaction than in the previous course Competitive Strategy (https://www.coursera.org/learn/competitivestrategy). In Advanced Competitive Strategy, we will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins. We will find out how firms can increase their profits by pursuing suitable price discrimination and product differentiation strategies. We will look at examples of what is acceptable behavior under the premises of EU competition and US antitrust policies and discover exciting ways of how companies can increase their returns by strategically making use of network effects and economies of size. We will further intensify our newly acquired knowledge about network effects and discuss strategies that are explicitly tailored to network markets. We will analyze the workings of mergers and acquisitions and, moreover, support you in considering alternative strategies that can help companies grow organically....

热门审阅

AA

Feb 12, 2019

I like the game theory that used to explain competitive strategy. The lectures were interactive and quite challenging, which are important to keep the learner engaged and focused.

AD

Jul 01, 2017

Great course with relevant content and really useful strategic overview of business strategy. Enjoyed Prof. Kretschmer's innovative teaching style and the breadth of the syllabus.

筛选依据:

51 - 高级竞争策略 的 75 个评论(共 155 个)

创建者 Vaishnavi M

Sep 03, 2020

Very engaging, easy to follow, and packed with useful concepts

创建者 Connor M

Dec 13, 2019

Great course, a bit more realistic than Competitive Strategy.

创建者 Rafael M G

Jan 06, 2017

Excellent course, an excellent professor!!!!, Many thanks!!!

创建者 Debdutta C

Jul 15, 2020

Great Course. Good rigour and knowledge. Very good faculty.

创建者 Luis A

Feb 19, 2017

Easy to follow, good content and comprehensive explanations

创建者 Alexandr

Dec 19, 2016

A nice course for the opics concluded from the base course.

创建者 Rafael

Jun 15, 2020

Great course and contents, as well as the professor.

创建者 Jonathan R

Dec 09, 2016

Excellent course, professor tobias teachs so good!

创建者 Naveed A

Nov 16, 2015

Good course, Hope we had a certification for this.

创建者 Tomer

Aug 11, 2015

5 stars! Great University !! Enjoyed and learned!

创建者 Elke R

Sep 06, 2015

it was great learning such interesting issues

创建者 Harajinder K

Feb 24, 2018

One of my favourite lecturers on Coursera!

创建者 Sandra B T

May 08, 2020

Excellent lecture with prudent examples.

创建者 Luis R A

Mar 07, 2017

Great Course and the professor is great!

创建者 SELVA S C

May 28, 2020

Wonderful course instructor! Thank you

创建者 ADITYA M

Mar 04, 2018

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创建者 Dilan N

Jul 30, 2019

Content will help my day to day work.

创建者 Dawit T W

Dec 17, 2015

Great professor, interesting course.

创建者 Marcos A N R

Nov 26, 2015

One of the best courses on Coursera.

创建者 Gabriel M L

Sep 05, 2020

Awsome course! Excellent professor.

创建者 Xinhui H

Jun 20, 2017

Best teacher I never have before!

创建者 Iván d l H T

Jul 07, 2018

Very useful and practise course.

创建者 Daniel S

Jun 18, 2016

The best free strategy course!

创建者 ALOK K

Dec 19, 2018

Very insightful and engaging.

创建者 SHITAL R Z

Jun 16, 2020

A great course for career.