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返回到 高级竞争策略

学生对 路德维希马克西米利安慕尼黑大学 提供的 高级竞争策略 的评价和反馈

4.7
593 个评分
124 条评论

课程概述

Advanced Competitive Strategy will introduce new topics and modules with even more real world examples and opportunities for student interaction than in the previous course Competitive Strategy (https://www.coursera.org/learn/competitivestrategy). In Advanced Competitive Strategy, we will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins. We will find out how firms can increase their profits by pursuing suitable price discrimination and product differentiation strategies. We will look at examples of what is acceptable behavior under the premises of EU competition and US antitrust policies and discover exciting ways of how companies can increase their returns by strategically making use of network effects and economies of size. We will further intensify our newly acquired knowledge about network effects and discuss strategies that are explicitly tailored to network markets. We will analyze the workings of mergers and acquisitions and, moreover, support you in considering alternative strategies that can help companies grow organically....

热门审阅

AD

Jul 01, 2017

Great course with relevant content and really useful strategic overview of business strategy. Enjoyed Prof. Kretschmer's innovative teaching style and the breadth of the syllabus.

AA

Feb 12, 2019

I like the game theory that used to explain competitive strategy. The lectures were interactive and quite challenging, which are important to keep the learner engaged and focused.

筛选依据:

51 - 高级竞争策略 的 75 个评论(共 123 个)

创建者 Elke R

Sep 06, 2015

it was great learning such interesting issues

创建者 Jinder

Feb 24, 2018

One of my favourite lecturers on Coursera!

创建者 Sandra B T

May 08, 2020

Excellent lecture with prudent examples.

创建者 Luis R A

Mar 07, 2017

Great Course and the professor is great!

创建者 ADITYA M

Mar 04, 2018

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创建者 Dilan N

Jul 30, 2019

Content will help my day to day work.

创建者 Dawit T W

Dec 17, 2015

Great professor, interesting course.

创建者 Marcos A N R

Nov 26, 2015

One of the best courses on Coursera.

创建者 Xinhui H

Jun 20, 2017

Best teacher I never have before!

创建者 Iván d l H T

Jul 07, 2018

Very useful and practise course.

创建者 Daniel S

Jun 18, 2016

The best free strategy course!

创建者 ALOK K

Dec 19, 2018

Very insightful and engaging.

创建者 Joji A

May 23, 2020

good content and delivery

创建者 Naveen K

Aug 22, 2015

Awesome concept to learn

创建者 SANCHIT M

May 17, 2020

very helpful course

创建者 Vladimir R

Oct 11, 2016

Excellent course...

创建者 Jaqueline K W

Aug 07, 2015

Perfect professor!

创建者 Diego A M R

Mar 23, 2019

Excellent course.

创建者 Vadim M

Aug 25, 2015

Simply excellent!

创建者 Mohammad H A

Apr 06, 2018

Very informative

创建者 Arun R

May 29, 2017

Fantastic Course

创建者 Mounika V

Jul 16, 2016

great experience

创建者 Abelardo R

Nov 20, 2015

Amazing course.

创建者 Gopal S

Jan 21, 2018

Great course

创建者 Dinh N M

Feb 22, 2016

Just love it