课程信息
4.7
482 个评分
99 个审阅
专项课程

第 2 门课程(共 4 门),位于

100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为14 小时

建议:7.5 hours videos and quizzes...
可选语言

英语(English)

字幕:英语(English), 阿拉伯语(Arabic), 中文(简体), 巴西葡萄牙语, 西班牙语(Spanish)...

您将获得的技能

PricingStrategic ManagementMarketingCompetitiveness
专项课程

第 2 门课程(共 4 门),位于

100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为14 小时

建议:7.5 hours videos and quizzes...
可选语言

英语(English)

字幕:英语(English), 阿拉伯语(Arabic), 中文(简体), 巴西葡萄牙语, 西班牙语(Spanish)...

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 2 小时

Maintaining your Customer Base

In this module we will look at strategies that can help us maintain our customer base. For this, we will take an analytical approach that helps us understand the point at which our customers will switch to a competitors and the amount of money a competitor is willing to spend to acquire our customers. Based on this understanding, we will derive applicable strategies that can help us lock in our customers strategically. We will do this by keeping in mind that also customers may apply their own strategies to avoid lock in and further, that our competitors will seek to apply strategies in the pursuit of making our customers theirs....
Reading
8 个视频(共 41 分钟), 5 个阅读材料, 1 个测验
Video8 个视频
Importance of Customer Loyalty9分钟
Types of Switching Costs9分钟
Customer Value and Switching5分钟
Old Suppliers7分钟
Customers3分钟
New Suppliers2分钟
Wrap Up1分钟
Reading5 个阅读材料
Course Overview10分钟
How to Use Discussion Forums10分钟
Resource: Lecture Slides10分钟
Get to Know Your Classmates10分钟
Complete Slide Deck Week 110分钟
Quiz1 个练习
Maintaining your Customer Base22分钟
2
完成时间(小时)
完成时间为 1 小时

Determine your Prices Wisely

We will look at the benefits of price discrimination as a strategic tool that can help us to skim off our customer’s willingness to pay and increase our utility accordingly. We are then going to learn the different ways of aligning a price discrimination strategy with successful product design and the three different ways in which a price discrimination strategy can be formulated....
Reading
8 个视频(共 29 分钟), 2 个阅读材料, 1 个测验
Video8 个视频
Price Discrimination I: Reasons to Discriminate2分钟
Price Discrimination II: Synchronization with Product Differentiation3分钟
First Degree Price Discrimination3分钟
Second Degree Price Discrimination10分钟
Third Degree Price Discrimination3分钟
Intertemporal Pricing2分钟
Wrap Up1分钟
Reading2 个阅读材料
Resource: Lecture Slides10分钟
Complete Slide Deck Week 210分钟
Quiz1 个练习
Determine your Prices Wisely24分钟
3
完成时间(小时)
完成时间为 1 小时

Keep Your Business Clean

In this module we will demonstrate that if you want to operate a business you have to keep in mind that there are some powerful external entities, so-called competition authorities, that highly value and safeguard competition. While this supports and opens up opportunities for your business if it is new or relatively small and would otherwise simply be crushed by larger incumbent firms – it can also put you in danger if you have already achieved a certain size, have acquired more market power are already in a rather powerful position....
Reading
9 个视频(共 39 分钟), 2 个阅读材料, 1 个测验
Video9 个视频
Reasons for Competition Policy7分钟
Instruments1分钟
Cartel Agreements3分钟
Factors Favoring Cartels1分钟
Examples3分钟
Defining Markets and Measuring Market Power11分钟
Forms of Market Forclosure6分钟
Wrap Up分钟
Reading2 个阅读材料
Resource: Lecture Slides10分钟
Complete Slide Deck Week 310分钟
Quiz1 个练习
Keep Your Business Clean22分钟
4
完成时间(小时)
完成时间为 1 小时

Increase your Returns

In this module, we are going to discover two very important new concepts with which you can increase your business’s returns: Network effects and boundaries of the firm. We will find that considering these two concepts in formulating our business strategy can help us improve our strategy’s effectiveness and eventually increase our returns....
Reading
11 个视频(共 50 分钟), 2 个阅读材料, 1 个测验
Video11 个视频
Network Goods4分钟
Network Effects I: Direct Network Effects7分钟
Network Effects II: Indirect Network Effects4分钟
Market Structure in Network Industries5分钟
Economies of Scale3分钟
Economies of Scope3分钟
Diseconomies of Scale & Scope3分钟
Reasons to Buy7分钟
Reasons to Make5分钟
Wrap Up1分钟
Reading2 个阅读材料
Resource: Lecture Slides10分钟
Complete Slide Deck Week 410分钟
Quiz1 个练习
Increase your Returns20分钟
4.7
职业方向

50%

完成这些课程后已开始新的职业生涯
工作福利

83%

通过此课程获得实实在在的工作福利
职业晋升

17%

加薪或升职

热门审阅

创建者 ADJul 1st 2017

Great course with relevant content and really useful strategic overview of business strategy. Enjoyed Prof. Kretschmer's innovative teaching style and the breadth of the syllabus.

创建者 AMMar 4th 2018

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讲师

Avatar

Tobias Kretschmer

Professor
Institute for Strategy, Technology and Organization

关于 Ludwig-Maximilians-Universität München (LMU)

As one of Europe's leading research universities, LMU Munich is committed to the highest international standards of excellence in research and teaching. Building on its 500-year-tradition of scholarship, LMU covers a broad spectrum of disciplines, ranging from the humanities and cultural studies through law, economics and social studies to medicine and the sciences....

关于 Competitive Strategy and Organization Design 专项课程

Paired with humorous elements and illustrating examples, the Competitive Strategy and Organization Design specialization is the ideal choice for curious individuals who enjoy unique learning experiences and innovative teaching approaches. Its style is likely to appeal especially to young, middle-aged and young-at-heart learners. The specialization is indended for learners interested in engaging in fundamental theories and concepts of strategy and organization and applying these to practice. Employed professionals and management students will benefit from deepening and refreshing their existing knowledge by means of our specialization. Learners with non-business backgrounds will gain valuable additional business insights complementing their existing knowledge. Participants will learn to understand and analyze ● behavior of organizations in situations in which strategic decisions are interdependent ● strategies to build up and maintain a customer base ● internal workings of an organization as well as its interaction with the outside world, i.e. partners, complementors and competitors ● the design of an effective organization that can compete, grow and adjust flexibly to different environments This specialization is the only online learning program in which students can learn and laugh at the same time. That said, we are looking forward to learning and laughing with you!...
Competitive Strategy and Organization Design

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