课程信息
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100% 在线

立即开始,按照自己的计划学习。

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完成时间大约为14 小时

建议:7.5 hours videos and quizzes...

英语(English)

字幕:阿拉伯语(Arabic), 中文(简体), 巴西葡萄牙语, 英语(English), 西班牙语(Spanish)

您将获得的技能

PricingStrategic ManagementMarketingCompetitiveness

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为14 小时

建议:7.5 hours videos and quizzes...

英语(English)

字幕:阿拉伯语(Arabic), 中文(简体), 巴西葡萄牙语, 英语(English), 西班牙语(Spanish)

学习Course的学生是

  • Entrepreneurs
  • Business Developers
  • Consultants
  • HR Specialists
  • Marketers

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 2 小时

Maintaining your Customer Base

8 个视频 (总计 41 分钟), 5 个阅读材料, 1 个测验
8 个视频
Importance of Customer Loyalty9分钟
Types of Switching Costs9分钟
Customer Value and Switching5分钟
Old Suppliers7分钟
Customers3分钟
New Suppliers2分钟
Wrap Up1分钟
5 个阅读材料
Course Overview10分钟
How to Use Discussion Forums10分钟
Resource: Lecture Slides10分钟
Get to Know Your Classmates10分钟
Complete Slide Deck Week 110分钟
1 个练习
Maintaining your Customer Base22分钟
2
完成时间为 1 小时

Determine your Prices Wisely

8 个视频 (总计 29 分钟), 2 个阅读材料, 1 个测验
8 个视频
Price Discrimination I: Reasons to Discriminate2分钟
Price Discrimination II: Synchronization with Product Differentiation3分钟
First Degree Price Discrimination3分钟
Second Degree Price Discrimination10分钟
Third Degree Price Discrimination3分钟
Intertemporal Pricing2分钟
Wrap Up1分钟
2 个阅读材料
Resource: Lecture Slides10分钟
Complete Slide Deck Week 210分钟
1 个练习
Determine your Prices Wisely24分钟
3
完成时间为 1 小时

Keep Your Business Clean

9 个视频 (总计 39 分钟), 2 个阅读材料, 1 个测验
9 个视频
Reasons for Competition Policy7分钟
Instruments1分钟
Cartel Agreements3分钟
Factors Favoring Cartels1分钟
Examples3分钟
Defining Markets and Measuring Market Power11分钟
Forms of Market Forclosure6分钟
Wrap Up57
2 个阅读材料
Resource: Lecture Slides10分钟
Complete Slide Deck Week 310分钟
1 个练习
Keep Your Business Clean22分钟
4
完成时间为 1 小时

Increase your Returns

11 个视频 (总计 50 分钟), 2 个阅读材料, 1 个测验
11 个视频
Network Goods4分钟
Network Effects I: Direct Network Effects7分钟
Network Effects II: Indirect Network Effects4分钟
Market Structure in Network Industries5分钟
Economies of Scale3分钟
Economies of Scope3分钟
Diseconomies of Scale & Scope3分钟
Reasons to Buy7分钟
Reasons to Make5分钟
Wrap Up1分钟
2 个阅读材料
Resource: Lecture Slides10分钟
Complete Slide Deck Week 410分钟
1 个练习
Increase your Returns20分钟
4.7
108 个审阅Chevron Right

57%

完成这些课程后已开始新的职业生涯

58%

通过此课程获得实实在在的工作福利

12%

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来自高级竞争策略的热门评论

创建者 AAFeb 12th 2019

I like the game theory that used to explain competitive strategy. The lectures were interactive and quite challenging, which are important to keep the learner engaged and focused.

创建者 ADJul 1st 2017

Great course with relevant content and really useful strategic overview of business strategy. Enjoyed Prof. Kretschmer's innovative teaching style and the breadth of the syllabus.

讲师

Avatar

Tobias Kretschmer

Professor
Institute for Strategy, Technology and Organization

关于 路德维希马克西米利安慕尼黑大学

As one of Europe's leading research universities, LMU Munich is committed to the highest international standards of excellence in research and teaching. Building on its 500-year-tradition of scholarship, LMU covers a broad spectrum of disciplines, ranging from the humanities and cultural studies through law, economics and social studies to medicine and the sciences....

关于 Competitive Strategy and Organization Design 专项课程

Paired with humorous elements and illustrating examples, the Competitive Strategy and Organization Design specialization is the ideal choice for curious individuals who enjoy unique learning experiences and innovative teaching approaches. Its style is likely to appeal especially to young, middle-aged and young-at-heart learners. The specialization is indended for learners interested in engaging in fundamental theories and concepts of strategy and organization and applying these to practice. Employed professionals and management students will benefit from deepening and refreshing their existing knowledge by means of our specialization. Learners with non-business backgrounds will gain valuable additional business insights complementing their existing knowledge. Participants will learn to understand and analyze ● behavior of organizations in situations in which strategic decisions are interdependent ● strategies to build up and maintain a customer base ● internal workings of an organization as well as its interaction with the outside world, i.e. partners, complementors and competitors ● the design of an effective organization that can compete, grow and adjust flexibly to different environments This specialization is the only online learning program in which students can learn and laugh at the same time. That said, we are looking forward to learning and laughing with you!...
Competitive Strategy and Organization Design

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