Arts and culture leaders have a tough but rewarding task: creating and leading sustainable organizations that deliver real social value. There is a lot of competition out there. Being an effective leader means constantly adapting, cleverly using the best tools to reach as many people as possible. This course is designed to help leaders at any level do just that.
Arts and Culture Strategy
提供方
University of Pennsylvania
National Arts Strategies
Arts and Culture Strategy
University of Pennsylvania
教学大纲 - 您将从这门课程中学到什么
周
1Arts and Culture - Value Then, Value Now, Value Tomorrow
We welcome you to this five-unit course with a brief history of the world relative to arts and culture and where we are now. What is the substance of value (objective/subjective) – to whom, for what? What are the essential and timeless issues facing us? How do we connect and interlock mission and value to be supportive, contingent and flexible?
9 个视频（共 65 分钟）, 1 个阅读材料, 1 个测验
9 个视频
1.2 | Introduction to Unit One分钟
1.3 | Value Through the Ages7分钟
1.4 | What Has Changed?9分钟
1.5 | Mission & Value12分钟
1.6 | Value Now9分钟
1.7 | Value, Capacity & Support12分钟
1.8 | Scope & Scale9分钟
1.9 | Off the Record: Value Creation in the Arts1分钟
1 个阅读材料
Unit 1 Slides10分钟
1 个练习
Unit 1 Quiz12分钟
周
2Form Follows Function: Organizational Structures Aligned to Purpose
How do we deliver on value? This week explores form and function of organizations. By the end of the unit, you will clearly understand organization structures – historic and behavioral biases that keep us from changing current structures, frameworks and logic that build better structures. And you will better understand risk - how best to identify and manage it.
8 个视频（共 46 分钟）, 2 个阅读材料, 1 个测验
8 个视频
2.2 | Dominant Logic6分钟
2.3 | Frugal Engineering5分钟
2.4 | Logic Models: Designing Your Business Model7分钟
2.5 | Logic Models: Real World Application10分钟
2.6 | What Makes a Resilient Organization?5分钟
2.7 | Identifying & Managing Risk7分钟
2.8 | Off the Record: Logic Models1分钟
2 个阅读材料
Unit 2 Slides10分钟
Additional Reading and Resources10分钟
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3Who Are We For?
To answer this question we need to understand and evaluate the critical features of our external environment. This will give us context to identify the unique values organizations can bring to communities that build support and allow for stronger collaborations. We will be better able to balance artistic and economic choices, and create differentiation and positioning that attract, serve and keep participants and customers.
6 个视频（共 42 分钟）, 1 个阅读材料, 1 个测验
6 个视频
3.2 | What's Going On in Our World?8分钟
3.3 | Competitive Analysis: Analyzing the Environment11分钟
3.4 | Competitive Analysis: Real World Application8分钟
3.5 | Working Collaboratively10分钟
3.6 | Off the Record: Competition & Collaboration2分钟
1 个阅读材料
Unit 3 Slides10分钟
周
4Where Do We Stand? Making Choices
A tension exists between artistic/mission and economics. As much as we’d like to try, we can’t be everything to everyone. We must find alignment and balance. How do you recognize and systematically respond to changes in your community? In this unit we’ll explore advancing your mission through a sharp focus on customers and markets; how best to understand the needs and interests of stakeholders; how to identify the best target-customer segments for your organization/project; and how to attract and retain those customers.
6 个视频（共 43 分钟）, 1 个阅读材料, 1 个测验
6 个视频
4.2 | Why Is it Imperative that We Define Our Promise8分钟
4.3 | Marketing?5分钟
4.4 | Public, Product, Place, Promotion & Pricing15分钟
4.5 | Brands & Beyond9分钟
4.6 | Off the Record: Marketing1分钟
1 个阅读材料
Unit 4 Slides10分钟
4.5
22 个审阅67%
83%
热门审阅
创建者 AF•Oct 29th 2015
I learnt new definitions, basics and realised the mistakes in my method, earlier.
创建者 P•Jul 30th 2016
Well structured and thorough. Could have more clearcut real examples.
讲师
Peter Frumkin
ProfessorNonprofit Leadership Program, School of Social Policy & Practice
Mrs. Russell Willis Taylor
Lecturer, School of Social Policy & Practice; Past President & CEO, National Arts Strategies关于 University of Pennsylvania
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
关于 National Arts Strategies
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