Arts and culture leaders have a tough but rewarding task: creating and leading sustainable organizations that deliver real social value. There is a lot of competition out there. Being an effective leader means constantly adapting, cleverly using the best tools to reach as many people as possible. This course is designed to help leaders at any level do just that.
提供方
宾夕法尼亚大学
国家艺术战略组织
艺术与文化策略
宾夕法尼亚大学课程信息
41,849 次近期查看
学生职业成果
50%
完成这些课程后已开始新的职业生涯
38%
通过此课程获得实实在在的工作福利
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
可灵活调整截止日期
根据您的日程表重置截止日期。
完成时间大约为11 小时
英语（English）
字幕：英语（English）
学生职业成果
50%
完成这些课程后已开始新的职业生涯
38%
通过此课程获得实实在在的工作福利
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
可灵活调整截止日期
根据您的日程表重置截止日期。
完成时间大约为11 小时
英语（English）
字幕：英语（English）
提供方
宾夕法尼亚大学
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
国家艺术战略组织
教学大纲 - 您将从这门课程中学到什么
完成时间为 1 小时
Arts and Culture - Value Then, Value Now, Value Tomorrow
We welcome you to this five-unit course with a brief history of the world relative to arts and culture and where we are now. What is the substance of value (objective/subjective) – to whom, for what? What are the essential and timeless issues facing us? How do we connect and interlock mission and value to be supportive, contingent and flexible?
完成时间为 1 小时
9 个视频 （总计 65 分钟）, 1 个阅读材料, 1 个测验
9 个视频
1.2 | Introduction to Unit One47
1.3 | Value Through the Ages7分钟
1.4 | What Has Changed?9分钟
1.5 | Mission & Value12分钟
1.6 | Value Now9分钟
1.7 | Value, Capacity & Support12分钟
1.8 | Scope & Scale9分钟
1.9 | Off the Record: Value Creation in the Arts1分钟
1 个阅读材料
Unit 1 Slides10分钟
1 个练习
Unit 1 Quiz12分钟
完成时间为 3 小时
Form Follows Function: Organizational Structures Aligned to Purpose
How do we deliver on value? This week explores form and function of organizations. By the end of the unit, you will clearly understand organization structures – historic and behavioral biases that keep us from changing current structures, frameworks and logic that build better structures. And you will better understand risk - how best to identify and manage it.
完成时间为 3 小时
8 个视频 （总计 46 分钟）, 2 个阅读材料, 1 个测验
8 个视频
2.2 | Dominant Logic6分钟
2.3 | Frugal Engineering5分钟
2.4 | Logic Models: Designing Your Business Model7分钟
2.5 | Logic Models: Real World Application10分钟
2.6 | What Makes a Resilient Organization?5分钟
2.7 | Identifying & Managing Risk7分钟
2.8 | Off the Record: Logic Models1分钟
2 个阅读材料
Unit 2 Slides10分钟
Additional Reading and Resources10分钟
完成时间为 3 小时
Who Are We For?
To answer this question we need to understand and evaluate the critical features of our external environment. This will give us context to identify the unique values organizations can bring to communities that build support and allow for stronger collaborations. We will be better able to balance artistic and economic choices, and create differentiation and positioning that attract, serve and keep participants and customers.
完成时间为 3 小时
6 个视频 （总计 42 分钟）, 1 个阅读材料, 1 个测验
6 个视频
3.2 | What's Going On in Our World?8分钟
3.3 | Competitive Analysis: Analyzing the Environment11分钟
3.4 | Competitive Analysis: Real World Application8分钟
3.5 | Working Collaboratively10分钟
3.6 | Off the Record: Competition & Collaboration2分钟
1 个阅读材料
Unit 3 Slides10分钟
完成时间为 3 小时
Where Do We Stand? Making Choices
A tension exists between artistic/mission and economics. As much as we’d like to try, we can’t be everything to everyone. We must find alignment and balance. How do you recognize and systematically respond to changes in your community? In this unit we’ll explore advancing your mission through a sharp focus on customers and markets; how best to understand the needs and interests of stakeholders; how to identify the best target-customer segments for your organization/project; and how to attract and retain those customers.
完成时间为 3 小时
6 个视频 （总计 43 分钟）, 1 个阅读材料, 1 个测验
6 个视频
4.2 | Why Is it Imperative that We Define Our Promise8分钟
4.3 | Marketing?5分钟
4.4 | Public, Product, Place, Promotion & Pricing15分钟
4.5 | Brands & Beyond9分钟
4.6 | Off the Record: Marketing1分钟
1 个阅读材料
Unit 4 Slides10分钟
常见问题
我什么时候能够访问课程视频和作业？
注册以便获得证书后，您将有权访问所有视频、测验和编程作业（如果适用）。只有在您的班次开课之后，才可以提交和审阅同学互评作业。如果您选择在不购买的情况下浏览课程，可能无法访问某些作业。
我购买证书后会得到什么？
您购买证书后，将有权访问所有课程材料，包括评分作业。完成课程后，您的电子课程证书将添加到您的成就页中，您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容，可以免费旁听课程。
退款政策是如何规定的？
您可在付款后两周内，或者在课程第一个班次开课后（对于已启动的课程）两周内，获得全额退款，以其中较晚者为准。获得课程证书后，您便无法再退款；即使您在两周的退款期内完成了课程，也是如此。请阅读我们完整的退款政策。
有助学金吗？
是的，Coursera 可以向无法承担学费的学生提供助学金。点击左侧‘注册’按钮下的‘助学金’链接即可申请助学金。您可以根据屏幕提示完成申请，申请获批后会收到通知。了解详情。
完成课程后，我会获得大学学分吗？
此课程不提供大学学分，但部分大学可能会选择接受课程证书作为学分。查看您的合作院校，了解详情。Coursera 上的在线学位和 Mastertrack™ 证书提供获得大学学分的机会。
还有其他问题吗？请访问 学生帮助中心。