课程信息
4.5
73 ratings
22 reviews
Arts and culture leaders have a tough but rewarding task: creating and leading sustainable organizations that deliver real social value. There is a lot of competition out there. Being an effective leader means constantly adapting, cleverly using the best tools to reach as many people as possible. This course is designed to help leaders at any level do just that....
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100% 在线课程

立即开始,按照自己的计划学习。
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建议:4-6 hours/week

完成时间大约为15 小时
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English

字幕:English
Globe

100% 在线课程

立即开始,按照自己的计划学习。
Calendar

可灵活调整截止日期

根据您的日程表重置截止日期。
Clock

建议:4-6 hours/week

完成时间大约为15 小时
Comment Dots

English

字幕:English

教学大纲 - 您将从这门课程中学到什么

1

章节
Clock
完成时间为 1 小时

Arts and Culture - Value Then, Value Now, Value Tomorrow

We welcome you to this five-unit course with a brief history of the world relative to arts and culture and where we are now. What is the substance of value (objective/subjective) – to whom, for what? What are the essential and timeless issues facing us? How do we connect and interlock mission and value to be supportive, contingent and flexible? ...
Reading
9 个视频(共 65 分钟), 1 个阅读材料, 1 个测验
Video9 个视频
1.2 | Introduction to Unit One分钟
1.3 | Value Through the Ages7分钟
1.4 | What Has Changed?9分钟
1.5 | Mission & Value12分钟
1.6 | Value Now9分钟
1.7 | Value, Capacity & Support12分钟
1.8 | Scope & Scale9分钟
1.9 | Off the Record: Value Creation in the Arts1分钟
Reading1 个阅读材料
Unit 1 Slides10分钟
Quiz1 个练习
Unit 1 Quiz12分钟

2

章节
Clock
完成时间为 3 小时

Form Follows Function: Organizational Structures Aligned to Purpose

How do we deliver on value? This week explores form and function of organizations. By the end of the unit, you will clearly understand organization structures – historic and behavioral biases that keep us from changing current structures, frameworks and logic that build better structures. And you will better understand risk - how best to identify and manage it....
Reading
8 个视频(共 46 分钟), 2 个阅读材料, 1 个测验
Video8 个视频
2.2 | Dominant Logic6分钟
2.3 | Frugal Engineering5分钟
2.4 | Logic Models: Designing Your Business Model7分钟
2.5 | Logic Models: Real World Application10分钟
2.6 | What Makes a Resilient Organization?5分钟
2.7 | Identifying & Managing Risk7分钟
2.8 | Off the Record: Logic Models1分钟
Reading2 个阅读材料
Unit 2 Slides10分钟
Additional Reading and Resources10分钟

3

章节
Clock
完成时间为 3 小时

Who Are We For?

To answer this question we need to understand and evaluate the critical features of our external environment. This will give us context to identify the unique values organizations can bring to communities that build support and allow for stronger collaborations. We will be better able to balance artistic and economic choices, and create differentiation and positioning that attract, serve and keep participants and customers....
Reading
6 个视频(共 42 分钟), 1 个阅读材料, 1 个测验
Video6 个视频
3.2 | What's Going On in Our World?8分钟
3.3 | Competitive Analysis: Analyzing the Environment11分钟
3.4 | Competitive Analysis: Real World Application8分钟
3.5 | Working Collaboratively10分钟
3.6 | Off the Record: Competition & Collaboration2分钟
Reading1 个阅读材料
Unit 3 Slides10分钟

4

章节
Clock
完成时间为 3 小时

Where Do We Stand? Making Choices

A tension exists between artistic/mission and economics. As much as we’d like to try, we can’t be everything to everyone. We must find alignment and balance. How do you recognize and systematically respond to changes in your community? In this unit we’ll explore advancing your mission through a sharp focus on customers and markets; how best to understand the needs and interests of stakeholders; how to identify the best target-customer segments for your organization/project; and how to attract and retain those customers....
Reading
6 个视频(共 43 分钟), 1 个阅读材料, 1 个测验
Video6 个视频
4.2 | Why Is it Imperative that We Define Our Promise8分钟
4.3 | Marketing?5分钟
4.4 | Public, Product, Place, Promotion & Pricing15分钟
4.5 | Brands & Beyond9分钟
4.6 | Off the Record: Marketing1分钟
Reading1 个阅读材料
Unit 4 Slides10分钟
4.5
Direction Signs

67%

完成这些课程后已开始新的职业生涯
Briefcase

83%

通过此课程获得实实在在的工作福利

热门审阅

创建者 AFOct 29th 2015

I learnt new definitions, basics and realised the mistakes in my method, earlier.

创建者 PJul 30th 2016

Well structured and thorough. Could have more clearcut real examples.

讲师

Peter Frumkin

Professor
Nonprofit Leadership Program, School of Social Policy & Practice

Mrs. Russell Willis Taylor

Lecturer, School of Social Policy & Practice; Past President & CEO, National Arts Strategies

关于 University of Pennsylvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

关于 National Arts Strategies

常见问题

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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