课程信息
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初级

完成时间大约为11 小时

建议:6 weeks of study, 1-2 hours/ week...

英语(English)

字幕:英语(English)

您将获得的技能

FundraisingManagementMarketingPlanning

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

初级

完成时间大约为11 小时

建议:6 weeks of study, 1-2 hours/ week...

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 3 小时

Introduction to the Cycle

14 个视频 (总计 75 分钟), 7 个阅读材料, 1 个测验
14 个视频
Watch: Introduction to the Cycle Part 1 - Two Challenges Facing the Arts4分钟
Watch: Introduction to the Cycle Part 2 - What makes a healthy organization?4分钟
Watch: Introduction to the Cycle Part 3 - Example from the Alvin Ailey American Dance Theater12分钟
Watch: Introduction to the Cycle Part 4 - Family and Conclusion4分钟
Watch: Frequently Asked Questions: The Cycle6分钟
Watch: Case Study: Introduction to the Cycle with Dance Place (Washington, DC)3分钟
Watch: Case Study: Introduction to the Cycle: MACLA/Movimiento de Arte y Cultura Latino Americana (San Jose, California)5分钟
Watch: Case Study: Introduction to the Cycle at Pregones (New York, New York)10分钟
Watch: Case Study: Introduction to the Cycle with Mexican Center for Music and Sonic Arts (Morelia, Mexico)2分钟
Watch: Case Study: Introduction to the Cycle with Anna Lindh Foundation (Alexandria, Egypt)7分钟
Watch: Case Study: Introduction to the Cycle with the Estonian Philharmonic Chamber Choir (Tallinn, Estonia)2分钟
Watch: Case Study: Introduction to the Cycle with AS220 (Providence, Rhode Island)4分钟
Watch: Review of The Cycle and Preparing for Next Week2分钟
7 个阅读材料
Meet Your Instructors5分钟
Activity: Introductory Questionnaire5分钟
Recommended Reading: The Cycle: Introduction (Pages 1-5)5分钟
Review: The Cycle and Annotated Cycle2分钟
Optional Activity for Students or Learners Not Affiliated with an Organization30分钟
Read: The Cycle: Executive Summary30分钟
Read: Selected Blog Posts: Introduction to the Cycle10分钟
1 个练习
Introduction to the Cycle4分钟
2
完成时间为 2 小时

Long-Term Artistic Planning

10 个视频 (总计 79 分钟), 5 个阅读材料, 1 个测验
10 个视频
Watch: Benefits of Long-Term Artistic Planning12分钟
Watch: Implementing Long-Term Artistic Planning11分钟
Watch: Frequently Asked Questions: Long-Term Artistic Planning13分钟
Watch: Case Study: Long-Term Artistic Planning at Dance Place (Washington, DC)2分钟
Watch: Case Study: Long-Term Artistic Planning at Penumbra Theatre (Saint Paul, Minnesota, USA)12分钟
Watch: Case Study: Long-Term Artistic Planning at Cornerstone Theater Company (Los Angeles, California)6分钟
Watch: Case Study: Long-Term Artistic Planning at Is Sanat Concert Hall (Istanbul, Turkey)5分钟
Watch: Case Study: Long-Term Artistic Planning at Lush Productions (Karachi, Pakistan)3分钟
Watch: Review of Long-Term Artistic Planning and Preparing for Next Week2分钟
5 个阅读材料
Recommended Reading: The Cycle: Chapter One (Pages 6-23)18分钟
Review: Example 5-Year Program Plan2分钟
Read: 10 Truths about Artistic Planning2分钟
Read: Selected Blog Posts: Long-Term Artistic Planning5分钟
Activity: 5-Year Program Plan10分钟
1 个练习
Long-Term Artistic Planning4分钟
3
完成时间为 2 小时

Institutional Marketing

8 个视频 (总计 34 分钟), 5 个阅读材料, 1 个测验
8 个视频
Watch: Introduction to Institutional Marketing Part 26分钟
Watch: Introduction to Institutional Marketing Part 33分钟
Watch: Introduction to Institutional Marketing Part 41分钟
Watch: Frequently Asked Questions: Institutional Marketing8分钟
Watch: Case Study: Institutional Marketing at Dance Place (Washington, DC)2分钟
Watch: Case Study: Institutional Marketing at Nickelodeon (Columbia, South Carolina, United States)6分钟
Watch: Review of Institutional Marketing and Preparing for Next Week1分钟
5 个阅读材料
Review: Example Institutional Marketing Calendar1分钟
Recommended Reading: The Cycle: Chapter Three (pages 47-78)32分钟
Read: 10 Truths About Institutional Marketing2分钟
Read: Selected Blog Posts: Institutional Marketing10分钟
Activity: 1-Year Institutional Marketing Calendar10分钟
1 个练习
Institutional Marketing4分钟
4
完成时间为 2 小时

Programmatic Marketing

9 个视频 (总计 34 分钟), 4 个阅读材料, 1 个测验
9 个视频
Watch: Programmatic Marketing Part 2: How Are We Selling It?4分钟
Watch: Programmatic Marketing Part 3: To Whom Are We Selling?5分钟
Watch: Programmatic Marketing Part 4: At What Price?3分钟
Watch: Programmatic Marketing Part 5: With Which Media?4分钟
Watch: Frequently Asked Questions: Programmatic Marketing5分钟
Watch: Case Study: Programmatic Marketing at Suzanne Dellal Center (Tel Aviv, Israel)3分钟
Watch: Case Study: Programmatic Marketing at Ciudad Cultural Konex (Buenos Aires, Argentina)2分钟
Watch: Review of Programmatic Marketing and Preparing for Next Week1分钟
4 个阅读材料
Recommended Reading: The Cycle: Chapter Two (Pages 24-46)23分钟
Read: 10 Truths for Programmatic Marketing2分钟
Read: Selected Blog Posts: Programmatic Marketing10分钟
Activity: Marketing Summary for One Program or Event20分钟
1 个练习
Programmatic Marketing4分钟
4.8
67 个审阅Chevron Right

53%

完成这些课程后已开始新的职业生涯

38%

通过此课程获得实实在在的工作福利

10%

加薪或升职

来自The Cycle: Management of Successful Arts and Cultural Organizations的热门评论

创建者 RVMay 20th 2018

The Cycle was an eye-opener in many ways. I always thought Arts Management required more artistic intuition than management knowledge, but this framework gave me a whole new perspective.

创建者 SSSep 2nd 2018

This course is really useful for people related to Art and Culture Management fields, it provides with useful techniques and ideas, particularly regarding marketing and fundraising.

讲师

Avatar

Michael M. Kaiser

Founder and Chairman
DeVos Institute of Arts Management at the University of Maryland
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Brett Egan

President
DeVos Institute of Arts Management at the University of Maryland

关于 马里兰大学帕克分校

The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign. ...

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