课程信息

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学生职业成果

53%

完成这些课程后已开始新的职业生涯

38%

通过此课程获得实实在在的工作福利

10%

加薪或升职
可分享的证书
完成后获得证书
100% 在线
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初级
完成时间大约为12 小时
英语(English)

您将获得的技能

FundraisingManagementMarketingPlanning

学生职业成果

53%

完成这些课程后已开始新的职业生涯

38%

通过此课程获得实实在在的工作福利

10%

加薪或升职
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
可灵活调整截止日期
根据您的日程表重置截止日期。
初级
完成时间大约为12 小时
英语(English)

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马里兰大学帕克分校

教学大纲 - 您将从这门课程中学到什么

内容评分Thumbs Up98%(3,459 个评分)Info
1

1

完成时间为 3 小时

Introduction to the Cycle

完成时间为 3 小时
14 个视频 (总计 75 分钟), 7 个阅读材料, 1 个测验
14 个视频
Watch: Introduction to the Cycle Part 1 - Two Challenges Facing the Arts4分钟
Watch: Introduction to the Cycle Part 2 - What makes a healthy organization?4分钟
Watch: Introduction to the Cycle Part 3 - Example from the Alvin Ailey American Dance Theater12分钟
Watch: Introduction to the Cycle Part 4 - Family and Conclusion4分钟
Watch: Frequently Asked Questions: The Cycle6分钟
Watch: Case Study: Introduction to the Cycle with Dance Place (Washington, DC)3分钟
Watch: Case Study: Introduction to the Cycle: MACLA/Movimiento de Arte y Cultura Latino Americana (San Jose, California)5分钟
Watch: Case Study: Introduction to the Cycle at Pregones (New York, New York)10分钟
Watch: Case Study: Introduction to the Cycle with Mexican Center for Music and Sonic Arts (Morelia, Mexico)2分钟
Watch: Case Study: Introduction to the Cycle with Anna Lindh Foundation (Alexandria, Egypt)7分钟
Watch: Case Study: Introduction to the Cycle with the Estonian Philharmonic Chamber Choir (Tallinn, Estonia)2分钟
Watch: Case Study: Introduction to the Cycle with AS220 (Providence, Rhode Island)4分钟
Watch: Review of The Cycle and Preparing for Next Week2分钟
7 个阅读材料
Meet Your Instructors5分钟
Activity: Introductory Questionnaire5分钟
Recommended Reading: The Cycle: Introduction (Pages 1-5)5分钟
Review: The Cycle and Annotated Cycle2分钟
Optional Activity for Students or Learners Not Affiliated with an Organization30分钟
Read: The Cycle: Executive Summary30分钟
Read: Selected Blog Posts: Introduction to the Cycle10分钟
1 个练习
Introduction to the Cycle4分钟
2

2

完成时间为 2 小时

Long-Term Artistic Planning

完成时间为 2 小时
10 个视频 (总计 79 分钟), 5 个阅读材料, 1 个测验
10 个视频
Watch: Benefits of Long-Term Artistic Planning12分钟
Watch: Implementing Long-Term Artistic Planning11分钟
Watch: Frequently Asked Questions: Long-Term Artistic Planning13分钟
Watch: Case Study: Long-Term Artistic Planning at Dance Place (Washington, DC)2分钟
Watch: Case Study: Long-Term Artistic Planning at Penumbra Theatre (Saint Paul, Minnesota, USA)12分钟
Watch: Case Study: Long-Term Artistic Planning at Cornerstone Theater Company (Los Angeles, California)6分钟
Watch: Case Study: Long-Term Artistic Planning at Is Sanat Concert Hall (Istanbul, Turkey)5分钟
Watch: Case Study: Long-Term Artistic Planning at Lush Productions (Karachi, Pakistan)3分钟
Watch: Review of Long-Term Artistic Planning and Preparing for Next Week2分钟
5 个阅读材料
Recommended Reading: The Cycle: Chapter One (Pages 6-23)18分钟
Review: Example 5-Year Program Plan2分钟
Read: 10 Truths about Artistic Planning2分钟
Read: Selected Blog Posts: Long-Term Artistic Planning5分钟
Activity: 5-Year Program Plan10分钟
1 个练习
Long-Term Artistic Planning4分钟
3

3

完成时间为 2 小时

Institutional Marketing

完成时间为 2 小时
8 个视频 (总计 34 分钟), 5 个阅读材料, 1 个测验
8 个视频
Watch: Introduction to Institutional Marketing Part 26分钟
Watch: Introduction to Institutional Marketing Part 33分钟
Watch: Introduction to Institutional Marketing Part 41分钟
Watch: Frequently Asked Questions: Institutional Marketing8分钟
Watch: Case Study: Institutional Marketing at Dance Place (Washington, DC)2分钟
Watch: Case Study: Institutional Marketing at Nickelodeon (Columbia, South Carolina, United States)6分钟
Watch: Review of Institutional Marketing and Preparing for Next Week1分钟
5 个阅读材料
Review: Example Institutional Marketing Calendar1分钟
Recommended Reading: The Cycle: Chapter Three (pages 47-78)32分钟
Read: 10 Truths About Institutional Marketing2分钟
Read: Selected Blog Posts: Institutional Marketing10分钟
Activity: 1-Year Institutional Marketing Calendar10分钟
1 个练习
Institutional Marketing4分钟
4

4

完成时间为 2 小时

Programmatic Marketing

完成时间为 2 小时
9 个视频 (总计 34 分钟), 4 个阅读材料, 1 个测验
9 个视频
Watch: Programmatic Marketing Part 2: How Are We Selling It?4分钟
Watch: Programmatic Marketing Part 3: To Whom Are We Selling?5分钟
Watch: Programmatic Marketing Part 4: At What Price?3分钟
Watch: Programmatic Marketing Part 5: With Which Media?4分钟
Watch: Frequently Asked Questions: Programmatic Marketing5分钟
Watch: Case Study: Programmatic Marketing at Suzanne Dellal Center (Tel Aviv, Israel)3分钟
Watch: Case Study: Programmatic Marketing at Ciudad Cultural Konex (Buenos Aires, Argentina)2分钟
Watch: Review of Programmatic Marketing and Preparing for Next Week1分钟
4 个阅读材料
Recommended Reading: The Cycle: Chapter Two (Pages 24-46)23分钟
Read: 10 Truths for Programmatic Marketing2分钟
Read: Selected Blog Posts: Programmatic Marketing10分钟
Activity: Marketing Summary for One Program or Event20分钟
1 个练习
Programmatic Marketing4分钟

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