课程信息
9,497 次近期查看

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为13 小时

建议:5 weeks of study, 3-4 hours/week...

英语(English)

字幕:英语(English)

您将获得的技能

FundraisingCustomer Relationship Management (CRM)ManagementMarketing

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为13 小时

建议:5 weeks of study, 3-4 hours/week...

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 5 小时

CURATORSHIP Vs. MANAGEMENT

Curators & Managers: What do art and heritage need? How do products generate value for the customer and how so those customers value these products and their quality.

...
10 个视频 (总计 75 分钟), 6 个阅读材料, 3 个测验
10 个视频
1.1 Heritage Management: An Introduction8分钟
1.2 Heritage Definition: The Role of UNESCO in Defining Tangible Heritage6分钟
1.3 Heritage Definition: The Role of UNESCO in Defining Intangible Heritage9分钟
1.4 What is Art Management?6分钟
1.5 The Artist, Institution, and Consumer8分钟
1.6 The Benefit of Art Consumption9分钟
1.7 Service Management to Support Cultural Consumption (Part 1)9分钟
1.8 Service Management to Support Cultural Consumption (Part 2)9分钟
1.9 Wrap Up2分钟
6 个阅读材料
Grading Policy10分钟
Additional Readings and Links10分钟
Contents and Interviews Map10分钟
The #BocconiArtsGram Project10分钟
Slide set WEEK 110分钟
Information About Quizzes10分钟
2 个练习
Quiz WEEK 1 - SESSION 110分钟
Quiz WEEK 1 - SESSION 210分钟
2
完成时间为 1 小时

HERITAGE AND THE MARKETPLACE: A DELICATE EQUILIBRIUM

"Art for art's sake." Does it still work? How important is the role of visitors to a museum or an audience in a theatre for defining an institution's cultural offering?

...
7 个视频 (总计 51 分钟), 1 个阅读材料, 2 个测验
7 个视频
2.2 Product Orientation vs. Market Orientation7分钟
2.3 The Concept of Quality10分钟
2.4 Customer Value and Value Proposition5分钟
2.5 Building Visitors’ Participation14分钟
2.6 Targeting and Segmenting9分钟
2.7 Wrap Up1分钟
1 个阅读材料
Slide Set WEEK 210分钟
2 个练习
Quiz WEEK 2 - SESSION 110分钟
Quiz WEEK 2 - SESSION 210分钟
3
完成时间为 1 小时

EMOTIONS Vs. RATIOS: HEDONIC CONSUMPTION AND THE ROLE OF EXPERIENCE

How do consumers and visitors make their choice? How does the environment have an effect on consumers' behavior? How can consumers and visitors be leveraged to co-create experiences? Learning how emotions and reasons interact in the process on art consumption is fundamental to manage a cultural institution more effectively and ensure its long-term sustainability.

...
6 个视频 (总计 40 分钟), 2 个阅读材料, 1 个测验
6 个视频
3.2 The Consumer Buying Decision Process8分钟
3.3 Consumer Immersion in Heritage Contexts7分钟
3.4 The Role of Ambience and Environment on Consumer Behavior11分钟
3.5 Co-Creating Experiences and Levers for Experience Innovation7分钟
3.6 Wrap Up1分钟
2 个阅读材料
Slide Set WEEK 310分钟
The #BocconiArtsGram Project10分钟
1 个练习
Quiz WEEK 320分钟
4
完成时间为 3 小时

BRANDING HERITAGE TO BUILD LOYALTY

Consumers and visitors' loyalty is one of the most pressing issues for today's art institutions. Thanks to technology and globalization, visitors have access to more information and choices, thus they are less inclined to stick with just one brand. What are the best ways to enforce brand loyalty and retain visitors while attracting new ones?

...
5 个视频 (总计 28 分钟), 2 个阅读材料, 2 个测验
5 个视频
4.2 Capitalizing Brand Identity7分钟
4.3 The Dynamic Model of Customer Loyalty9分钟
4.4 Branding Places7分钟
4.5 Wrap Up1分钟
2 个阅读材料
Slide Set WEEK 410分钟
City of Hamburg Map10分钟
1 个练习
Quiz WEEK 420分钟
4.8
85 个审阅Chevron Right

39%

完成这些课程后已开始新的职业生涯

28%

通过此课程获得实实在在的工作福利

来自Arts and Heritage Management的热门评论

创建者 RNMar 31st 2018

I'm really into this amazing course. it provide me with a wide range of information. it helps me to understand the field of museums and heritage management . Thank you for this useful course.

创建者 HSSep 2nd 2018

It was an incredibly interesting course that made me realize so many important facets of working in a cultural institution. The course content was very rich and the lecturer was brilliant.

讲师

Avatar

Andrea Rurale

Director
Master in Arts Management and Administration (MAMA)

关于 博科尼大学

Our ambition is to develop students' potential and foster knowledge in Business, Economics and Law through innovative learning and research activities in a multicultural environment. Bocconi is a community that constantly innovates teaching and learning technologies and that strongly believes in the power of life-long learning and networking. Now available online....

常见问题

  • 注册以便获得证书后,您将有权访问所有视频、测验和编程作业(如果适用)。只有在您的班次开课之后,才可以提交和审阅同学互评作业。如果您选择在不购买的情况下浏览课程,可能无法访问某些作业。

  • 您购买证书后,将有权访问所有课程材料,包括评分作业。完成课程后,您的电子课程证书将添加到您的成就页中,您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容,可以免费旁听课程。

还有其他问题吗?请访问 学生帮助中心