3.2 Which are the different models of brand architecture?

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来自 IE商学院 的课程
品牌和产品管理
731 评分
IE商学院
731 评分
课程 1(共 5 门,Specialization 营销组合实践
从本节课中
Knowing how to communicate your offering: Brand Architecture & naming.
At the end of this module, you will be able to: Define how to name your brand. Explain how to develop a system to incorporate future products and brands.

与讲师见面

  • Luis Rodriguez Baptista
    Luis Rodriguez Baptista
    Professor
    Marketing