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返回到 品牌和产品管理

学生对 IE商学院 提供的 品牌和产品管理 的评价和反馈

4.7
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2,273 个评分
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486 条评论

课程概述

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

热门审阅

MT
Oct 14, 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

SR
Sep 7, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

筛选依据：

301 - 品牌和产品管理 的 325 个评论（共 489 个）

创建者 Dmitry S

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Sep 12, 2017

Very exciting and useful

创建者 Muhammad B Z

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Aug 3, 2018

A must-do for beginners

创建者 Boris V

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Jun 27, 2017

Excellent course indeed

创建者 Tobi B

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Sep 15, 2020

It was very insightful

创建者 omolola o

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Jun 4, 2020

The course is amazing.

创建者 DILEEP K B

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Nov 6, 2016

Beyond my expectation.

创建者 Eddy-Ann S

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Dec 4, 2020

Just outstanding!!!!!

创建者 Rayees A L

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Jul 5, 2020

Great fully satisfied

创建者 Ilja P

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Jul 29, 2019

Thank you, Professor!

创建者 S. M U S H

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Sep 18, 2017

BEST PROFESSOR SO FAR

创建者 igor s

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Apr 19, 2016

very very good course

创建者 Dennis P C

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Oct 7, 2020

Engaging experience!

创建者 Anirudh M

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Apr 25, 2020

The prof is amazing!

创建者 Seng L G

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Apr 29, 2019

useful and practical

创建者 Sivakumar C

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Mar 3, 2016

Very Comprehensive !

创建者 Rajendra P R

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Aug 23, 2020

Fantastic course...

创建者 Kundan k

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Dec 14, 2019

best for corporates

创建者 kevin g

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Aug 28, 2016

Thanks !!! A Lot !!

创建者 Geetendra S D

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Jun 24, 2016

excellent professor

创建者 Alison G d C

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Jun 30, 2020

Excellent course !

创建者 Manjunath S K

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Jun 5, 2020

Very good course..

创建者 Fr A I F

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Jan 7, 2020

Wonderful journey.

创建者 Rami A S

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Nov 7, 2020

Very Informative

创建者 victor d

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Oct 23, 2020

Great time here.

创建者 Vignesh. M

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Sep 29, 2020

Excellent course

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