This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.
A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.
Very Good Course to enhance your understanding regarding customer analysis to product analysis. Must for someone who is planing his career in Marketing of product and Brand.
创建者 Fabio L•
Great course with solid content and concepts, i definitely recommend it.
I didn't gave a 5 star review only because i felt that more examples were needed on module 4.
创建者 Suryasree R•
The course was quite insightful, however, I felt more case studies could have been shared. The concepts were well explained, but it was quite theoretical.
创建者 Colin M•
This is a great course to learn some of the fundamentals of product and brand management (though the primary focus of the course seems to be on brand).
创建者 VALENTINA V C•
VERY THEORETHICAL. NEED TO HAVE MORE IMAGES OR MAPS OTHERWISE CAN GET BORED WITH THE GUY SPEAKING.
GOOD LENGTH OF VIDEOS
GOOD REAL LIFE EXAMPLES
创建者 Tahreem R•
I found this course very effective and helpful. Hope it will help others too in understanding Marketing approaches that are explained very well.
创建者 Himanshu K S•
A good course, can easily relate to the real world scenario.Concepts are explained well and gives a clear picture about brand and products.
创建者 Pore J•
Brand and Product Management is one of the most useful marketing courses provided by Coursera, and it gives me a better sense of marketing.
创建者 Omkar T•
The course is really helpful give you exposure of how to branding your product and then how to calculate the demand of your product etc.
创建者 Helder R C V•
Very good material with more than enough detailing on the subject. Wish it could have more practical examples and exercises.
创建者 Robert B C•
Course is quite good and useful....perhaps a few writing assignments s as part of the grading key? Very good lectures!
创建者 José L L•
Overall, great course. The contents are meaningful and useful. IE's widely recognised expertise comes through all
创建者 Valentina F•
Interesting course. I really liked that there were assignments available in the beginning of the course.
创建者 Pragya V•
I enjoyed the course. Only feedback is that the last 2 modules could be improved and delivered better.
创建者 Adegboyega O T•
The Professor gave clear explanations with relatable examples.
The navigation on the site was also easy
创建者 Nana K•
Superbe cours pour apprendre les bases du Marketing et notamment de la gestion des marques
Good course for a general overview. Engaging tutor but it needs more visual in my opinion.
创建者 Rene G•
Explicaciones muy concisas y temas relevantes con buenos ejemplos de la vida real
创建者 Rishabh G•
Excellent Course. Great Quiz modules. Clarity in process with definite examples.
创建者 VINODH K•
better accent clean verbal this is how every course should be slow and steady
创建者 Sandeep K•
The Course was really insightful and and it has cleared my basics very well
创建者 Tursunai B•
it was informative and full of useful material but a bit boring sometimes
创建者 Sunishka G•
Needed more graphs and slide ppts for clarity in some of the modules
创建者 Ashwin R•
Good course on branding that touches upon all the fundamentals
创建者 Varad K•
Very Knoledgable and important course. Good Teacher as well