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学生对 IE商学院 提供的 Brand and Product Management 的评价和反馈

4.7
2,087 个评分
451 条评论

课程概述

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

热门审阅

MT
Oct 14, 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

SR
Sep 7, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

筛选依据:

401 - Brand and Product Management 的 425 个评论(共 449 个)

创建者 Tursunai B

Sep 28, 2020

it was informative and full of useful material but a bit boring sometimes

创建者 Sunishka G

Aug 11, 2020

Needed more graphs and slide ppts for clarity in some of the modules

创建者 Ashwin R

Nov 26, 2017

Good course on branding that touches upon all the fundamentals

创建者 Varad K

Nov 25, 2020

Very Knoledgable and important course. Good Teacher as well

创建者 Ryan P

May 3, 2018

Very thorough and insightful with many practical examples.

创建者 Mayur S G

Jan 10, 2021

great courses. hope it will be boost my career ahead.

创建者 Ricard B T

Jul 4, 2016

Muy buen curso, con una excelente y práctica materia!

创建者 Manuel R O

Oct 6, 2020

Really good with some examples and great insights.

创建者 Aliexo f

Feb 23, 2016

The depth of the topic taught is really amazing

创建者 Aarti v

Apr 14, 2020

best course for understanding brand marketing

创建者 SeyedKamalAddin R

Feb 29, 2016

Good course.

just, it does not go in depth

创建者 Eugene T

Mar 13, 2016

Great course for Branding Insights!

创建者 uday k

Nov 22, 2020

it was a great learning experience

创建者 Kajal R

Jun 22, 2020

The course was a great help to me.

创建者 Hassan S

May 23, 2019

Could have been more engaging

创建者 Shruthi S

Apr 15, 2018

Helpful and value adding

创建者 Bolaji o o

Oct 5, 2020

GOOD BRAND AND PRODUCT

创建者 mafer s

Jan 26, 2020

Me está encantando!

创建者 Rajat S

Jul 21, 2020

very nice course.

创建者 EKANE R H

Apr 21, 2019

very interesting

创建者 Pravinpratap S

May 2, 2020

Good experience

创建者 Nagesh S

Dec 29, 2016

good learning,

创建者 Harshad D

Oct 13, 2016

excellent

创建者 Monika T

Apr 18, 2016

Useful

创建者 Jose F O A

Oct 2, 2016

great