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学生对 IE商学院 提供的 品牌和产品管理 的评价和反馈

2,239 个评分
481 条评论


Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....


Oct 14, 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

Sep 7, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.


26 - 品牌和产品管理 的 50 个评论(共 482 个)

创建者 Valeria K

Oct 17, 2017

It was a really interestting course, helps you support you practical knowledges with theory.

It's a pity that those who cannot afford to pay for the course and join just for knowledge have to way to pass the quiz or get some rewarding badge after completing the course - i've finished it but it's not even marked as complete in my profile.

创建者 A A

Jul 27, 2020

This is a very well organised intensive course for brand and product management. This course has helped me gain a deep insight on how to develop a product right from the beginning , building a brand for your product, considering the pros and cons while developing your brand and much more. This is definitely worth it.

创建者 Sashank S K

Jul 14, 2020

It was a great course! It serves as a good starting point on the journey to being a Product/Brand manager, and helps us understand the basic nuances of the domain. Prof. Luis teaches really well, and is supported by excellent graphical illustrations. Worth a shot for all aspiring product and brand managers/analysts.

创建者 Ruturaj S S

Nov 7, 2020

It has given me free insights on techniques and strategies on how to become a better brand and product manager. A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field

创建者 Eduardo P L

Apr 21, 2020

Clear, professional, well structured and easy to digest videos.

I would recommend this course to anyone who is either starting a new business, willing to design a successful brand and product strategy or is entering the world of product and brand management on their career.

Kudos to Professor Luis Baptista

创建者 patricia c z

Jun 5, 2016

i think this course is a great opportunity to know how the work is done at IE Business School. I am very proud with my purchase of the Specialization in Marketing Mix. Moreover. i want to say thank you to the professor because he is a amazing professional and his explanations are very nice and clear.

创建者 Upma G

Jun 24, 2020

This was my first course with Coursera and I have to say I am highly impressed with the layout. Professor Luis Rodriguez Baptista has done the job amazingly well. He explained every topic effortlessly. I am extremely satisfied as this course had much more than my expectations.

创建者 Nikhil H C

Apr 10, 2020

The course was very good and informative about Product and Brand Management. The lectures provided the necessary insights of the program. I feel this course has instigated my interest in brand management and I am sure to further take my study to much deeper level in this area.


Sep 17, 2020

The best eveeeeer! I'm so satisfied, I woke up every morning happy to take this course, I felt always motivited when I knew that I'm gonna take a new course and learn, for sure, new things. Big thaaank's for the instractor (you are the best ever) I could never thank u enough!

创建者 Nikhil J

Aug 31, 2020

It is an amazing course taking you through every short detail you are required to know about brand and product management.

The assignment also help you to understand how to search for the data you need about the market and also keeps your basics strong with regular quizzes .

创建者 Saurabh M

Jan 8, 2018

This course provides a very good practical understanding of various concepts on Brand Management with brief overview of Product Management. The relationship between the Product and the brand, and how both of them connects to the business needs are explained very well.

创建者 Cheryl P A

Feb 2, 2018

Professor Rodriguez Baptista was an amazing lecturer. I really enjoyed this course and will refer back to the course materials frequently to maintain my expertise in Brand & Product Management. I can't wait to apply my newly acquired theory to real-life scenarios!

创建者 محمود ي

Jul 30, 2019

It was so fun and helpful. It's the 1st course I attached to and understand the product mix very well and the relationship between branding and product development. I recommend this course for anyone who want to learn more about marketing. It's worthy.

创建者 Stavros S

Mar 10, 2016

This course is very realistic and practical in nature. Professor Rodriguez -Baptista has an incredible way of relaying the information and illustrating the practical application of tools and models to the real business environment. Highly recommended!

创建者 Luis R M

Dec 15, 2020

It is a good course. The instructor is very good. I really took advantage of it because I had prior knowledge of all the topics. Even though, I believe that it is too ambitious. Gose too fast and covers too much. If you are profane, you can be lost.

创建者 Alexey F

May 31, 2020

I found this course very informative, professor Luis Rodriguez Baptista reads the course very emotional and interesting which always keeps you in focus. I got to know new concepts and stratages and cannot wait to start to implement them in future.

创建者 Khosro G

Sep 5, 2018

In this valuable course, I learned about "product life cycle", "product development" , "market penetration", "Brand architecture" and many more. The course of brand and product management really helped me improve as a current retail assistant.

创建者 Kunjalkumar K P

May 26, 2020

I enjoyed & loved to learn the course throughout all the modules. The course increased my knowledge to a great extent. The instructor was great with excellent presentation skills who provided a wealth of information that was easy to digest.

创建者 Elena C

Oct 6, 2020

Amazing course it's super complete and helpful with all the material and the teacher examples easy to follow and understand. Even if you don't have knowledge in this area you'll finish with a complete panorama of Brand management.


创建者 Shanshan T

Mar 12, 2016

The instructor is one of the best teachers I ever had. He made the point concise and clear. He has natural talents of conveying knowledge and information.

Please, please provide more classes taught by Professor Luis Rodriguez Baptista !

创建者 Ajiboye O

Jan 1, 2021

This course has greatly helped prepare me on how better to manage products and categories, understand their life cycle and how to better increase their profitability. I would recommend it to anyone with an interest in brand management.

创建者 Chinmay S

Aug 8, 2019

Such a different perspective to introduce myself to the world of marketing! The course content was super & even the examples laid out across were from varied industries thus providing a holistic view on how to manage brands & products.

创建者 Rigel M

Mar 4, 2019

Me ha gustado mucho el curso, he recordado varias cosas que vi en la facultad y he aprendido conceptos nuevos y actuales. Considero que es un curso de muy alta calidad y los ejercicios permiten que lo aprendido se aplique al momento.

创建者 Andrey K

Oct 18, 2016

I liked this course 'Brand & Product Management' by IE Business School. The material is clear and specific with business cases of the real life. I recommend it to those who are interested in up-to-date brand management and marketing.

创建者 Prajwal S P

Jul 2, 2021

I enjoyed it very much , in first I thought it is going to boring but it turned out just great. I will share this to all my friends and acknowledge about it. Thanks for making me more knowledgeable than my classmates.