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返回到 品牌和产品管理

学生对 IE商学院 提供的 品牌和产品管理 的评价和反馈

2,366 个评分


Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....



Oct 14, 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.


Sep 7, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.


501 - 品牌和产品管理 的 514 个评论(共 514 个)

创建者 Harsh A

May 5, 2020

Lack of actionable pointers.

创建者 Ramesh P

Nov 30, 2017

god enough to pursue

创建者 Ivan Z

Jan 21, 2019

well enough

创建者 GUNAWAN, A B (

Jun 25, 2020


创建者 Charu J

Mar 15, 2016

The Subtitles were bad not in sync with the words of the professor and were wrong in many cases.

Delivery of lecture and Visuals of the lecture was Ok.

Module 4& 5 were very confusing and not interesting

Thank You Professor for your time and effort

创建者 Iris N

Jul 31, 2017

The Instructor has exaggerated facial expression when lecturing. I found is hard to focus on the content of the lecture and not be distracted by his facial expression. I found the content is just so so not learning a lot.

创建者 Roberta C

Apr 25, 2020

pretty flat and not specific, an average course, I expected more

创建者 Kimberly A C N

Feb 16, 2016

Okay course. Techniques and content are a bit too traditional.

创建者 Anthony H

Dec 27, 2020

Poorly structured review quizzes and ambiguous answers.

创建者 Hamza B

May 12, 2018

week 1 and 2 were good but 3 and 4 were useless

创建者 Garik K

Mar 14, 2016

I cannot take the quizzes, because of money. The other courses let us take the quizzes without paying money. I dislike you paying policy. Please, let us take the tests without money payment.



创建者 Cristian m m

Jul 29, 2020

Curso no subtitulado al español.

Debiesen avisar desde un principio que no está subtitulado.


创建者 Yerzhanova R

Feb 15, 2022

old very old

创建者 Owolabi o o

Sep 28, 2020

I unenroll