关于此课程： The Capstone project is the culmination of your journey through the Business English for Non-Native Speakers specialization. It is aimed at applying the written and spoken skills that you have gained to an authentic business situation. You will be able to choose a business case provided by HKUST, or use an example from your own work experience and: (1) prepare an online video presentation (approx. ½ hour) that analyses the case and provides recommendations, and (2) prepare a business recommendation report to coincide with the presentation (approx. 2,000 words). The report should include an executive summary, analyses of the case and recommendations.
制作方： 香港科技大学
教学方： Sean McMinn, Senior Insructor
Center for Language Education
教学方： Kin Tang, Instructor
Center for Language Education
教学方： Delian Gaskell, Instructor
Center for Language Education
| 基本信息 | 课程 5（共 5 门，面向非母语人士的商务英语 Specialization ） |
| 承诺学习时间 | 7 weeks of study, 2-3 hours/week |
| 语言 | English |
| 如何通过 | 通过所有计分作业以完成课程。 |
| 用户评分 |
授课大纲
第 1 周
Week 1 Initial case analysis
Welcome to Week 1! In this module you review relevant materials that will help you with the non-graded assignment that involves producing a 1-page case analysis. The suggested links to previous lectures and readings will help you plan the content and structure of your initial case analysis together with resources that will help you with your language, grammar and structure.
1 视频, 5 阅读材料, 1 练习测试
- 视频: Welcome
- Reading: Capstone introduction
- Reading: China National Consumer Goods Corporation (CNC) Business Case Study
- Reading: Critical reading and analysis of the case
- Reading: Language practice for writing a case analysis
- Reading: Review key grammar and structure
- Practice Quiz: Practice challenging grammar and structure
- Discussion Prompt: Describing and explaining the case
已评分: Creating a preliminary case analysis
第 2 周
Week 2 Writing an informal situational analysis
Welcome to Week 2! In this module you review relevant materials that will help you with the non-graded assignment that involves producing a 1-page situational analysis. The suggested links to previous lectures and readings focus on giving explanations and making descriptions together with resources that will help you with your language, grammar and structure.
3 阅读材料, 1 练习测试
- Reading: Analysing the situation
- Reading: Language practice for a situational analysis
- Reading: Review key grammar and structure
- Practice Quiz: Practice challenging grammar and structure
- Discussion Prompt: Analysing CNC's situation
已评分: Writing a situational analysis
第 3 周
Week 3 Creating a draft executive summary
Welcome to Week 3! In this module you review relevant materials that will help you with the non-graded assignment that involves producing a 2-page executive summary for a recommendation report. The suggested links to previous lectures and readings focus on the language and organization of an executive summary together with resources that will help you with your grammar and structure.
4 阅读材料, 1 练习测试
- Reading: Creating a well-organized and logical executive summary
- Reading: A review of report writing
- Reading: Language practice for executive summary writing
- Reading: Review key grammar and structure
- Practice Quiz: Practice challenging grammar and structure
- Discussion Prompt: Creating an executive summary (Parts 1 and 2)
已评分: Writing Parts 1 and 2 of an executive summary
第 4 周
Pitching your idea
Welcome to Week 4! In this module you review relevant materials that will help you with the non-graded assignment that involves pitching an idea or suggestion. The suggested links to previous lectures and readings will help you plan the content and structure of your pitch together with resources that will help you with your delivery and language.
4 阅读材料, 1 练习测试
- Reading: Planning content and structure of a pitch
- Reading: Verbal and non verbal communication for effective delivery
- Reading: Language practice for business pitches
- Reading: Review challenging English sounds
- Practice Quiz: Practice challenging English sounds
- Peer Review: Say it right - /æ/ sound 'man'
- Discussion Prompt: Using effective verbal and non verbal communication
已评分: Pitching your solution
第 5 周
Week 5 - Presenting a problem or situational analysis
Welcome to Week 5! In this module you review relevant materials that will help you with the non-graded assignment that involves presenting a situation or problem analysis. The suggested links to previous lectures and readings focus on conducting an audience analysis, preparing and organising presentations, and presenting data and designing effective visuals. The Language links will help you choose the appropriate language for delivering informative presentations and the appropriate tone and style for your audience.
5 阅读材料, 1 练习测试
- Reading: Conducting an audience analysis
- Reading: Preparing a presentation
- Reading: Tone, style and formality
- Reading: Describing and explaining
- Reading: Review challenging English sounds
- Practice Quiz: Practice challenging English sounds
- Peer Review: Say it right - /θ/ sound 'thin'
- Discussion Prompt: Presenting a situational analysis
已评分: Presenting a situational analysis
第 6 周
Week 6 - Presenting recommendations and justifications
Welcome to Week 6! In this module you review relevant materials that will help you with the non-graded assignment that involves presenting recommendations and justifications for the case problem. The suggested links to previous lectures and readings focus understanding and applying concepts in cross-cultural communication. The Language links will help you choose the appropriate language for delivering recommendations and justifcations.
5 阅读材料, 1 练习测试
- Reading: Providing support for your suggestions
- Reading: Understanding cross cultural communication
- Reading: Hofstede's cultural dimensions
- Reading: Making recommendations
- Reading: Review challenging English sounds
- Practice Quiz: Practice challenging English sounds
- Peer Review: Say it right - /r/ sound 'red'
- Discussion Prompt: Presenting your recommendations and justifications
已评分: Presenting your recommendations and justifications
第 7 周
Week 7 - Capstone project
1 视频, 1 阅读材料
- Reading: Capstone project instructions
- 视频: Farewell message from the teachers
已评分: Presentation
已评分: Business recommendation report
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制作方
香港科技大学
HKUST - A dynamic, international research university, in relentless pursuit of excellence, leading the advance of science and technology, and educating the new generation of front-runners for Asia and the world.
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