The Capstone project is the culmination of your journey through the Business English for Non-Native Speakers specialization. It is aimed at applying the written and spoken skills that you have gained to an authentic business situation. You will be able to choose a business case provided by HKUST, or use an example from your own work experience and: (1) prepare an online video presentation (approx. ½ hour) that analyses the case and provides recommendations, and (2) prepare a business recommendation report to coincide with the presentation (approx. 2,000 words). The report should include an executive summary, analyses of the case and recommendations.
提供方
教学大纲 - 您将从这门课程中学到什么
周
1完成时间为 3 小时
Week 1 Initial case analysis
Welcome to Week 1! In this module you review relevant materials that will help you with the non-graded assignment that involves producing a 1-page case analysis. The suggested links to previous lectures and readings will help you plan the content and structure of your initial case analysis together with resources that will help you with your language, grammar and structure.
1 个视频 （总计 3 分钟）, 5 个阅读材料, 2 个测验
1 个视频
Welcome3分钟
5 个阅读材料
Capstone introduction10分钟
China National Consumer Goods Corporation (CNC) Business Case Study10分钟
Critical reading and analysis of the case10分钟
Language practice for writing a case analysis10分钟
Review key grammar and structure10分钟
1 个练习
Practice challenging grammar and structure10分钟
周
2完成时间为 3 小时
Week 2 Writing an informal situational analysis
Welcome to Week 2! In this module you review relevant materials that will help you with the non-graded assignment that involves producing a 1-page situational analysis. The suggested links to previous lectures and readings focus on giving explanations and making descriptions together with resources that will help you with your language, grammar and structure.
3 个阅读材料, 2 个测验
3 个阅读材料
Analysing the situation10分钟
Language practice for a situational analysis10分钟
Review key grammar and structure10分钟
1 个练习
Practice challenging grammar and structure8分钟
周
3完成时间为 3 小时
Week 3 Creating a draft executive summary
Welcome to Week 3! In this module you review relevant materials that will help you with the non-graded assignment that involves producing a 2-page executive summary for a recommendation report. The suggested links to previous lectures and readings focus on the language and organization of an executive summary together with resources that will help you with your grammar and structure.
4 个阅读材料, 2 个测验
4 个阅读材料
Creating a well-organized and logical executive summary10分钟
A review of report writing10分钟
Language practice for executive summary writing10分钟
Review key grammar and structure10分钟
1 个练习
Practice challenging grammar and structure8分钟
周
4完成时间为 5 小时
Pitching your idea
Welcome to Week 4! In this module you review relevant materials that will help you with the non-graded assignment that involves pitching an idea or suggestion. The suggested links to previous lectures and readings will help you plan the content and structure of your pitch together with resources that will help you with your delivery and language.
4 个阅读材料, 3 个测验
4 个阅读材料
Planning content and structure of a pitch10分钟
Verbal and non verbal communication for effective delivery10分钟
Language practice for business pitches10分钟
Review challenging English sounds10分钟
1 个练习
Practice challenging English sounds10分钟
讲师
Sean McMinn
Senior InstructorCenter for Language Education
Kin Tang
InstructorCenter for Language Education
Delian Gaskell
InstructorCenter for Language Education
关于 香港科技大学
HKUST - A dynamic, international research university, in relentless pursuit of excellence, leading the advance of science and technology, and educating the new generation of front-runners for Asia and the world.
关于 面向非母语人士的商务英语 专项课程
This Specialization will introduce non-native speakers of English to methods for developing English language and communication skills for the workplace, doing business, cross-cultural understanding, and business case study analysis. You'll apply these skills in the final Capstone Project by analysing a current business case study and providing recommendations to a target audience in both presentation and written formats.
常见问题
我什么时候能够访问课程视频和作业？
注册以便获得证书后，您将有权访问所有视频、测验和编程作业（如果适用）。只有在您的班次开课之后，才可以提交和审阅同学互评作业。如果您选择在不购买的情况下浏览课程，可能无法访问某些作业。
我订阅此专项课程后会得到什么？
您注册课程后，将有权访问专项课程中的所有课程，并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中，您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容，可以免费旁听课程。
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