The Capstone project is the culmination of your journey through the Business English for Non-Native Speakers specialization. It is aimed at applying the written and spoken skills that you have gained to an authentic business situation. You will be able to choose a business case provided by HKUST, or use an example from your own work experience and:
本课程是 面向非母语人士的商务英语 专项课程 专项课程的一部分
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面向非母语人士的商务英语 专项课程香港科技大学课程信息
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第 5 门课程（共 5 门）
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完成时间大约为28 小时
英语（English）
字幕：英语（English）, 西班牙语（Spanish）, 中文（简体）
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 5 门课程（共 5 门）
可灵活调整截止日期
根据您的日程表重置截止日期。
完成时间大约为28 小时
英语（English）
字幕：英语（English）, 西班牙语（Spanish）, 中文（简体）
提供方
香港科技大学
HKUST - A dynamic, international research university, in relentless pursuit of excellence, leading the advance of science and technology, and educating the new generation of front-runners for Asia and the world.
教学大纲 - 您将从这门课程中学到什么
完成时间为 3 小时
Week 1 Initial case analysis
Welcome to Week 1! In this module you review relevant materials that will help you with the non-graded assignment that involves producing a 1-page case analysis. The suggested links to previous lectures and readings will help you plan the content and structure of your initial case analysis together with resources that will help you with your language, grammar and structure.
完成时间为 3 小时
1 个视频 （总计 3 分钟）, 5 个阅读材料, 2 个测验
1 个视频
Welcome3分钟
5 个阅读材料
Capstone introduction10分钟
China National Consumer Goods Corporation (CNC) Business Case Study10分钟
Critical reading and analysis of the case10分钟
Language practice for writing a case analysis10分钟
Review key grammar and structure10分钟
1 个练习
Practice challenging grammar and structure10分钟
完成时间为 3 小时
Week 2 Writing an informal situational analysis
Welcome to Week 2! In this module you review relevant materials that will help you with the non-graded assignment that involves producing a 1-page situational analysis. The suggested links to previous lectures and readings focus on giving explanations and making descriptions together with resources that will help you with your language, grammar and structure.
完成时间为 3 小时
3 个阅读材料
3 个阅读材料
Analysing the situation10分钟
Language practice for a situational analysis10分钟
Review key grammar and structure10分钟
1 个练习
Practice challenging grammar and structure8分钟
完成时间为 3 小时
Week 3 Creating a draft executive summary
Welcome to Week 3! In this module you review relevant materials that will help you with the non-graded assignment that involves producing a 2-page executive summary for a recommendation report. The suggested links to previous lectures and readings focus on the language and organization of an executive summary together with resources that will help you with your grammar and structure.
完成时间为 3 小时
4 个阅读材料
4 个阅读材料
Creating a well-organized and logical executive summary10分钟
A review of report writing10分钟
Language practice for executive summary writing10分钟
Review key grammar and structure10分钟
1 个练习
Practice challenging grammar and structure8分钟
完成时间为 5 小时
Pitching your idea
Welcome to Week 4! In this module you review relevant materials that will help you with the non-graded assignment that involves pitching an idea or suggestion. The suggested links to previous lectures and readings will help you plan the content and structure of your pitch together with resources that will help you with your delivery and language.
完成时间为 5 小时
4 个阅读材料
4 个阅读材料
Planning content and structure of a pitch10分钟
Verbal and non verbal communication for effective delivery10分钟
Language practice for business pitches10分钟
Review challenging English sounds10分钟
1 个练习
Practice challenging English sounds10分钟
关于 面向非母语人士的商务英语 专项课程
This Specialization will introduce non-native speakers of English to methods for developing English language and communication skills for the workplace, doing business, cross-cultural understanding, and business case study analysis. You'll apply these skills in the final Capstone Project by analysing a current business case study and providing recommendations to a target audience in both presentation and written formats.
常见问题
我什么时候能够访问课程视频和作业？
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
- The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
- The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
我订阅此专项课程后会得到什么？
您注册课程后，将有权访问专项课程中的所有课程，并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中，您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容，可以免费旁听课程。
退款政策是如何规定的？
如果订阅，您可以获得 7 天免费试听，在此期间，您可以取消课程，无需支付任何罚金。在此之后，我们不会退款，但您可以随时取消订阅。请阅读我们完整的退款政策。
有助学金吗？
是的，Coursera 可以为无法承担费用的学生提供助学金。通过点击左侧“注册”按钮下的“助学金”链接可以申请助学金。您可以根据屏幕提示完成申请，申请获批后会收到通知。您需要针对专项课程中的每一门课程完成上述步骤，包括毕业项目。了解更多。
完成课程后，我会获得大学学分吗？
此课程不提供大学学分，但部分大学可能会选择接受课程证书作为学分。查看您的合作院校，了解详情。Coursera 上的在线学位和 Mastertrack™ 证书提供获得大学学分的机会。
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