The Capstone project is the culmination of your journey through the Business English for Non-Native Speakers specialization. It is aimed at applying the written and spoken skills that you have gained to an authentic business situation. You will be able to choose a business case provided by HKUST, or use an example from your own work experience and:
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第 5 门课程（共 5 门）
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完成时间大约为29 小时
建议：7 weeks of study, 2-3 hours/week
英语（English）
字幕：英语（English）, 西班牙语（Spanish）, 中文（简体）
提供方
香港科技大学
HKUST - A dynamic, international research university, in relentless pursuit of excellence, leading the advance of science and technology, and educating the new generation of front-runners for Asia and the world.
教学大纲 - 您将从这门课程中学到什么
完成时间为 3 小时
Week 1 Initial case analysis
Welcome to Week 1! In this module you review relevant materials that will help you with the non-graded assignment that involves producing a 1-page case analysis. The suggested links to previous lectures and readings will help you plan the content and structure of your initial case analysis together with resources that will help you with your language, grammar and structure.
完成时间为 3 小时
1 个视频 （总计 3 分钟）, 5 个阅读材料, 2 个测验
1 个视频
Welcome3分钟
5 个阅读材料
Capstone introduction10分钟
China National Consumer Goods Corporation (CNC) Business Case Study10分钟
Critical reading and analysis of the case10分钟
Language practice for writing a case analysis10分钟
Review key grammar and structure10分钟
1 个练习
Practice challenging grammar and structure10分钟
完成时间为 3 小时
Week 2 Writing an informal situational analysis
Welcome to Week 2! In this module you review relevant materials that will help you with the non-graded assignment that involves producing a 1-page situational analysis. The suggested links to previous lectures and readings focus on giving explanations and making descriptions together with resources that will help you with your language, grammar and structure.
完成时间为 3 小时
3 个阅读材料
3 个阅读材料
Analysing the situation10分钟
Language practice for a situational analysis10分钟
Review key grammar and structure10分钟
1 个练习
Practice challenging grammar and structure8分钟
完成时间为 3 小时
Week 3 Creating a draft executive summary
Welcome to Week 3! In this module you review relevant materials that will help you with the non-graded assignment that involves producing a 2-page executive summary for a recommendation report. The suggested links to previous lectures and readings focus on the language and organization of an executive summary together with resources that will help you with your grammar and structure.
完成时间为 3 小时
4 个阅读材料
4 个阅读材料
Creating a well-organized and logical executive summary10分钟
A review of report writing10分钟
Language practice for executive summary writing10分钟
Review key grammar and structure10分钟
1 个练习
Practice challenging grammar and structure8分钟
完成时间为 5 小时
Pitching your idea
Welcome to Week 4! In this module you review relevant materials that will help you with the non-graded assignment that involves pitching an idea or suggestion. The suggested links to previous lectures and readings will help you plan the content and structure of your pitch together with resources that will help you with your delivery and language.
完成时间为 5 小时
4 个阅读材料
4 个阅读材料
Planning content and structure of a pitch10分钟
Verbal and non verbal communication for effective delivery10分钟
Language practice for business pitches10分钟
Review challenging English sounds10分钟
1 个练习
Practice challenging English sounds10分钟
关于 面向非母语人士的商务英语 专项课程
This Specialization will introduce non-native speakers of English to methods for developing English language and communication skills for the workplace, doing business, cross-cultural understanding, and business case study analysis. You'll apply these skills in the final Capstone Project by analysing a current business case study and providing recommendations to a target audience in both presentation and written formats.
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