课程信息
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1 个审阅
The Capstone project is the culmination of your journey through the Business English for Non-Native Speakers specialization. It is aimed at applying the written and spoken skills that you have gained to an authentic business situation. You will be able to choose a business case provided by HKUST, or use an example from your own work experience and: (1) prepare an online video presentation (approx. ½ hour) that analyses the case and provides recommendations, and (2) prepare a business recommendation report to coincide with the presentation (approx. 2,000 words). The report should include an executive summary, analyses of the case and recommendations....
Globe

100% 在线课程

立即开始,按照自己的计划学习。
Calendar

可灵活调整截止日期

根据您的日程表重置截止日期。
Clock

Approx. 22 hours to complete

建议:7 weeks of study, 2-3 hours/week...
Comment Dots

English

字幕:English...
Globe

100% 在线课程

立即开始,按照自己的计划学习。
Calendar

可灵活调整截止日期

根据您的日程表重置截止日期。
Clock

Approx. 22 hours to complete

建议:7 weeks of study, 2-3 hours/week...
Comment Dots

English

字幕:English...

教学大纲 - 您将从这门课程中学到什么

Week
1
Clock
完成时间为 3 小时

Week 1 Initial case analysis

Welcome to Week 1! In this module you review relevant materials that will help you with the non-graded assignment that involves producing a 1-page case analysis. The suggested links to previous lectures and readings will help you plan the content and structure of your initial case analysis together with resources that will help you with your language, grammar and structure. ...
Reading
1 个视频(共 3 分钟), 5 个阅读材料, 2 个测验
Video1 个视频
Welcome3分钟
Reading5 个阅读材料
Capstone introduction10分钟
China National Consumer Goods Corporation (CNC) Business Case Study10分钟
Critical reading and analysis of the case10分钟
Language practice for writing a case analysis10分钟
Review key grammar and structure10分钟
Quiz1 个练习
Practice challenging grammar and structure10分钟
Week
2
Clock
完成时间为 3 小时

Week 2 Writing an informal situational analysis

Welcome to Week 2! In this module you review relevant materials that will help you with the non-graded assignment that involves producing a 1-page situational analysis. The suggested links to previous lectures and readings focus on giving explanations and making descriptions together with resources that will help you with your language, grammar and structure. ...
Reading
3 个阅读材料, 2 个测验
Reading3 个阅读材料
Analysing the situation10分钟
Language practice for a situational analysis10分钟
Review key grammar and structure10分钟
Quiz1 个练习
Practice challenging grammar and structure8分钟
Week
3
Clock
完成时间为 3 小时

Week 3 Creating a draft executive summary

Welcome to Week 3! In this module you review relevant materials that will help you with the non-graded assignment that involves producing a 2-page executive summary for a recommendation report. The suggested links to previous lectures and readings focus on the language and organization of an executive summary together with resources that will help you with your grammar and structure. ...
Reading
4 个阅读材料, 2 个测验
Reading4 个阅读材料
Creating a well-organized and logical executive summary10分钟
A review of report writing10分钟
Language practice for executive summary writing10分钟
Review key grammar and structure10分钟
Quiz1 个练习
Practice challenging grammar and structure8分钟
Week
4
Clock
完成时间为 5 小时

Pitching your idea

Welcome to Week 4! In this module you review relevant materials that will help you with the non-graded assignment that involves pitching an idea or suggestion. The suggested links to previous lectures and readings will help you plan the content and structure of your pitch together with resources that will help you with your delivery and language. ...
Reading
4 个阅读材料, 3 个测验
Reading4 个阅读材料
Planning content and structure of a pitch10分钟
Verbal and non verbal communication for effective delivery10分钟
Language practice for business pitches10分钟
Review challenging English sounds10分钟
Quiz1 个练习
Practice challenging English sounds10分钟

讲师

Sean McMinn

Senior Insructor
Center for Language Education

Kin Tang

Instructor
Center for Language Education

Delian Gaskell

Instructor
Center for Language Education

关于 The Hong Kong University of Science and Technology

HKUST - A dynamic, international research university, in relentless pursuit of excellence, leading the advance of science and technology, and educating the new generation of front-runners for Asia and the world....

关于 面向非母语人士的商务英语 专项课程

This Specialization will introduce non-native speakers of English to methods for developing English language and communication skills for the workplace, doing business, cross-cultural understanding, and business case study analysis. You'll apply these skills in the final Capstone Project by analysing a current business case study and providing recommendations to a target audience in both presentation and written formats....
面向非母语人士的商务英语

常见问题

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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