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学生对 新泽西州立罗格斯大学 提供的 Business Intelligence and Competitive Analysis 的评价和反馈

4.4
151 个评分
30 条评论

课程概述

By the end of 2019, it is clear that American Airlines (AAL), the world’s largest airline group and a SP500 company, is in trouble. With the growth rate of its stock price ranked at the bottom of all major US airlines and going in the opposite direction from the SP500 index, AAL needs to find out what is going on, and how to turn the company and its stock price around. Addressing the challenge faced by AAL may well be a large-scale management consulting project. To start, business intelligence and competitive analysis (or competitive intelligence for short) is required to discover the problems and opportunities for the company which lay the foundation for the turning-around strategies. In this course, you will gain the knowledge and skills to combine data, analytics models and visualization tools for effective and efficient competitive intelligence. Upon completion of the course, you should be able to conduct competitive intelligence on companies of your choice as a management consultant. Note: To gain hands-on experiences in competitive intelligence via data analytics, you need to get into action. To this end, this course utilizes an external website (free) for you to practice the skills learned....

热门审阅

MR
Sep 21, 2020

It was an excellent Course. We all can have the data and different ratios from System and logs. But This course is a guideline on how to use it. Which ratios are more important to focus on.

SB
May 10, 2021

Decent course for those who wanted to learn the competitive analysis between companies and industries across various countries.

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26 - Business Intelligence and Competitive Analysis 的 31 个评论(共 31 个)

创建者 Shrikant P

Jul 2, 2020

Not satisfied

创建者 Chow K M

Aug 16, 2021

At the end of the day, the course is a series of videos of case study followed by assignments using the same website. The assignments are peer-reviewed so if you get peers who do not read the instructions, you get marks that do not make sense. And there is no feedback where the learner has gone wrong. Feedback is the most important, if not the most important, source of learning, and this is seriously lacking.

创建者 Sumit L

Mar 30, 2021

Course could have been better if more explanation was made into the topics rather than just graphs, website for which is not that good

创建者 Eduardo A R

Dec 22, 2020

Utiliza un programa muy especifico que no suele ser usado en ningún lugar

创建者 Connor W

May 24, 2021

Loved the specialization as a whole, but this course just felt tedious and too in depth on the tool which I felt was relatively limited.

创建者 JUAN G

Nov 29, 2020

The same information and website of other cousrses from the same author.