课程信息
This course is Part 2 of the Social Norms, Social Change series. In this course, we will examine social change, the tools we may use to enact change, and put into practice all we have learned in Part 1. See Social Norms, Social Change Part I at this link: https://coursera.org/learn/norms This course covers scripts and schemas, the cognitive structures in which social expectations are embedded, and their relationship with social norms. The course then examines the essentials of norm abandonment, including the relations between personal beliefs and social expectations. We will also evaluate existing intervention strategies, including legal reforms, information campaigns, economic incentives, and group deliberations. Finally, we look at a variety of tools policy makers may use to effect change, highlight the role of trendsetters in social change, and explore the conditions under which they can be successful. The course is a joint Penn-UNICEF project." Please see the following link for a 30% discount on the book that accompanies this course: https://global.oup.com/academic/product/9780190622053/?cc=us&lang=en&promocode=AAFLYG6
Globe

100% 在线课程

立即开始,按照自己的计划学习。
Beginner Level

初级

Clock

完成时间大约为9 小时

建议:2-3 hours of work per week
Comment Dots

English

字幕:English, Romanian
Globe

100% 在线课程

立即开始,按照自己的计划学习。
Beginner Level

初级

Clock

完成时间大约为9 小时

建议:2-3 hours of work per week
Comment Dots

English

字幕:English, Romanian

Syllabus - What you will learn from this course

1

Section
Clock
2 hours to complete

Honors Lesson: Scripts and Schemas

This course is "part 2" of Social Norms, Social Change and the lessons here are a continuation of the first course. This module covers scripts and schemas, the cognitive structures in which social expectations are embedded, and their relationship with social norms....
Reading
9 videos (Total 58 min), 4 readings, 1 quiz
Video9 videos
9.18m
9.25m
9.35m
9.46m
9.510m
9.67m
9.78m
9.84m
Reading4 readings
What are schemas?2m
What are scripts?2m
Example of Scripts and Schemas5m
Models of Schema Change8m
Quiz1 practice exercises
Quiz #9: Scripts and Schemas16m

2

Section
Clock
2 hours to complete

Norm Creation

...
Reading
6 videos (Total 45 min), 3 readings, 1 quiz
Video6 videos
10.14m
10.29m
10.37m
10.410m
10.511m
Reading3 readings
Social norms arising from descriptive norms8m
Latrine use: a case study in norm creation10m
Social norms arising to solve a collective action problem6m
Quiz1 practice exercises
Quiz #10: Norm Creation16m

3

Section
Clock
2 hours to complete

Norm Abandonment

This module covers the essentials of norm abandonment, including the relations between personal beliefs and social expectations. It also evaluates existing intervention strategies, including legal reforms, information campaigns, economic incentives, and group deliberations....
Reading
13 videos (Total 101 min), 2 quizzes
Video13 videos
11.18m
11.210m
11.3.16m
11.3.26m
11.3.37m
11.45m
11.58m
11.68m
11.7.111m
11.7.29m
11.8.17m
11.8.28m
Quiz2 practice exercises
Norm Abandonment Part 116m
Norm Abandonment Part Two16m

4

Section
Clock
2 hours to complete

Trendsetters and Social Change

This module covers trendsetters and their relations to social change. Who are trendsetters? What are their characteristics? How can we identify them? And how can we use them to bring about positive social change. This module also discusses the role of soap operas and edutainment in bringing about social change, how fictional characters and groups can act as trendsetters, and comparative advantages of edutainment interventions over traditional interventions....
Reading
10 videos (Total 76 min), 2 quizzes
Video10 videos
12.17m
12.2.18m
12.2.27m
12.3.17m
12.3.27m
12.48m
12.59m
12.68m
12.710m
Quiz2 practice exercises
Trendsetters and Social Change Part One16m
Trendsetters and Social Change Part Two16m
4.8
Direction Signs

40%

started a new career after completing these courses
Briefcase

83%

got a tangible career benefit from this course
Money

25%

got a pay increase or promotion

Top Reviews

By ESOct 8th 2017

I absolutely loved this course. One issue I would like to point out though is that there are mistakes in the transcripts (for example, instead of trendsetter, the word, transactor appears often).

By SMAug 5th 2017

This course is outstanding . I love it and i haven't been boring of any section of it..\n\nIt is good to know how can one social norm can effects the community and how can we avoid doing it

Instructor

Avatar

Cristina Bicchieri

S. J. Patterson Harvie Professor of Social Thought and Comparative Ethics

About University of Pennsylvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

About Unicef

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