课程信息
This is a course on social norms, the rules that glue societies together. It teaches how to diagnose social norms, and how to distinguish them from other social constructs, like customs or conventions. These distinctions are crucial for effective policy interventions aimed to create new, beneficial norms or eliminate harmful ones. The course teaches how to measure social norms and the expectations that support them, and how to decide whether they cause specific behaviors. The course is a joint Penn-UNICEF project, and it includes many examples of norms that sustain behaviors like child marriage, gender violence and sanitation practices. This is Part 1 of the Social Norms, Social Change series. In these lectures, I introduce all the basic concepts and definitions, such as social expectations and conditional preferences, that help us distinguish between different types of social practices like customs, descriptive norms and social norms. Expectations and preferences can be measured, and these lectures explain how to measure them. Measurement is crucial to understanding the nature of the practice you are facing, as well as whether an intervention was or was not successful, and why. In Part 2, we will put into practice all we have learned in Part 1. New! Please use this link for a 30% discount on the recommended book that accompanies this course! https://global.oup.com/academic/product/9780190622053/?cc=us&lang=en&promocode=AAFLYG6
Globe

100% 在线课程

立即开始,按照自己的计划学习。
Beginner Level

初级

Clock

Approx. 12 hours to complete

建议:4 weeks of study, 2-3 hours/week
Comment Dots

English

字幕:English, Turkish, Romanian
Globe

100% 在线课程

立即开始,按照自己的计划学习。
Beginner Level

初级

Clock

Approx. 12 hours to complete

建议:4 weeks of study, 2-3 hours/week
Comment Dots

English

字幕:English, Turkish, Romanian

Syllabus - What you will learn from this course

1

Section
Clock
2 hours to complete

Interdependent & Independent Actions + Empirical Expectations

Welcome Social Norms, Social Change. This course aims to give you the tools to understand, measure, and change collective practices. This module focuses on two of the basic building blocks the theory of social norms is built on: the distinction between interdependent and independent behavior, and empirical expectations....
Reading
13 videos (Total 48 min), 7 readings, 2 quizzes
Video13 videos
1.13m
1.24m
1.35m
1.42m
1.55m
1.64m
Introduction to Empirical Expectations1m
2.13m
2.24m
2.33m
2.42m
2.54m
Reading7 readings
What makes a behavior independent versus interdependent?2m
What is a custom?4m
How do the concepts of interdependent and independent behavior apply in the wild?4m
What are social expectations?1m
What are empirical expectations?1m
How do unilateral and multilateral expectations relate to imitation and coordination?6m
What is a descriptive norm?4m
Quiz2 practice exercises
Quiz #1: Independent and Interdependent Behavior16m
Quiz #2: Empirical Expectations16m

2

Section
Clock
2 hours to complete

Normative Expectations + Personal Normative Beliefs

This module adds two more of the basic building blocks of the theory: normative expectations and personal normative beliefs. Although both are "normative" — that is, both have a component dealing with a "should" — there are important differences between normative expectations and personal normative beliefs....
Reading
9 videos (Total 30 min), 6 readings, 2 quizzes
Video9 videos
3.13m
3.23m
3.34m
3.42m
Introduction to Personal Normative Beliefs1m
4.15m
4.25m
4.32m
Reading6 readings
What are Normative Expectations?10m
Sanctions10m
Reference Network Dependence10m
Non-Prudential Personal Normative Beliefs10m
Personal Normative Beliefs vs. Normative Expectations10m
Attitudes vs. Personal Normative Beliefs10m
Quiz2 practice exercises
Quiz 3: Normative Expectations16m
Quiz 4: Personal Normative Beliefs16m

3

Section
Clock
2 hours to complete

Conditional Preferences + Social Norms

In this module we cover two topics: conditional preferences and social norms. Conditional preferences are the final basic building block of the theory of social norms. After studying all these building blocks, we can finally assemble them to understand what it means for a collective practice to be a social norm....
Reading
11 videos (Total 43 min), 4 readings, 2 quizzes
Video11 videos
5.14m
5.24m
5.33m
5.45m
Introduction to Social Norms1m
6.13m
6.26m
6.32m
6.46m
6.53m
Reading4 readings
What makes a preference a conditional preference?6m
What is a social norm?6m
How do sanctions relate to social norms?5m
How can we diagnose a collective practice?2m
Quiz2 practice exercises
Quiz 5: Conditional Preferences16m
Quiz 6: Social Norms16m

4

Section
Clock
4 hours to complete

Pluralistic Ignorance + Measuring Norms

This module covers two important topics: pluralistic ignorance and norm measurement. Sometimes individuals endorse their social norms, but sometimes they do not. Knowing when a norm is endorsed is crucial for intervention. But how do we know we are dealing with a social norm or whether it's endorsed? Measurement answers that question....
Reading
12 videos (Total 90 min), 9 readings, 3 quizzes
Video12 videos
7.16m
7.23m
7.36m
Introduction to Measuring Norms2m
8.17m
8.217m
8.315m
8.413m
8.58m
8.64m
Closing1m
Reading9 readings
What is Pluralistic Ignorance?10m
Whether We are Facing Pluralistic Ignorance is an Empirical Question10m
Possibilities for Tackling Pluralistic Ignorance10m
Measurement: From the Lab to the Field10m
Hypotheticals and Belief-Expectation Manipulation10m
Measuring Beliefs and Expectations10m
Measuring Social Conditionality of Preference10m
Limits of Traditional Surveys and Solutions10m
Vignettes10m
Quiz3 practice exercises
Quiz 7: Pluralistic Ignorance16m
Quiz 8A: Measuring Norms, Part 116m
Quiz 8B: Measuring Norms, Part 216m
4.6
Direction Signs

20%

started a new career after completing these courses
Briefcase

83%

got a tangible career benefit from this course
Money

13%

got a pay increase or promotion

Top Reviews

By BBJan 7th 2017

This is an extremely useful course. There is an effective blend of lecture, quizzes, case studies, essays, and student discussion. The content is highly relevant. I highly recommend this course.

By SGNov 9th 2017

This course is both informative and practical! It manages to convey the complexity of social norm analysis and measurement while remaining accessible to students with no prior knowledge.

Instructor

Avatar

Cristina Bicchieri

S. J. Patterson Harvie Professor of Social Thought and Comparative Ethics

About University of Pennsylvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

About Unicef

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