关于此课程： Leveraging the visualizations you created in the previous course, Visual Analytics with Tableau, you will create dashboards that help you identify the story within your data, and you will discover how to use Storypoints to create a powerful story to leave a lasting impression with your audience. You will balance the goals of your stakeholders with the needs of your end-users, and be able to structure and organize your story for maximum impact. Throughout the course you will apply more advanced functions within Tableau, such as hierarchies, actions and parameters to guide user interactions. For your final project, you will create a compelling narrative to be delivered in a meeting, as a static report, or in an interactive display online.
此课程适用人群： This course is primarily aimed at individuals with some fundamental data visualization knowledge, who are familiar with Tableau, and want to increase their knowledge in explanatory analysis, applying key design principles and data storytelling. This is the fourth course in a series designed for the beginner who wants to gain experience in presenting data visually. It is also appropriate for those who can analyze data and want to gain more exposure to visualization design concepts.
制作方： University of California, Davis
教学方： Govind Acharya, Principal Analyst
Budget and Institutional Analysis教学方： Hunter Whitney, Sr. Consultant, Author, Instructor
Design Strategy and Data Visualization
| 基本信息 | 课程 4（共 5 门，Data Visualization with Tableau Specialization ） |
| 级别 | 初级 |
| 承诺学习时间 | 4 weeks of study, 5-7 hours/week |
| 语言 | English |
| 如何通过 | 通过所有计分作业以完成课程。 |
| 用户评分 |
授课大纲
第 1 周
Planning and Preproduction: Aligning your Audience, Stakeholders, and Data
Welcome to the first module of this course! In the following modules, you will learn and work with concepts, tips, and techniques to help you explore data, identify meaningful findings, and then explain them through the power of data visualization and storytelling. In this module, you will be able to determine the who, what, why, and how of the story and discover the importance of planning before you start. You will be able to interview your stakeholders and assess your audience to find the right story in the data. By the end of this module, you will be able to define what a story is and build a basic framework for presenting your story. Let's get started!
11 个视频, 6 个阅读材料
- 视频: What is a Story?
- Reading: Save Workbooks to Tableau Public
- 视频: Introduction to Planning and Preproduction for Visualizations
- 视频: A Design Checklist of the Who, What, Why, and How
- 视频: Start with Your Stakeholders
- 视频: Addressing Your Audience and Their Context
- 视频: Finding the Story
- 视频: Prioritizing, Optimizing, and Designing the Data Story
- Reading: Journalistic Data Stories
- 视频: Case Study - "The Tale of 100 Entrepreneurs" (Part 1)
- 视频: Case Study - "The Tale of 100 Entrepreneurs" (Part 2)
- 视频: Case Study - "The Tale of 100 Entrepreneurs" (Part 3)
- Reading: Additional Readings
- Discussion Prompt: The Who, What, Why, and How
- Reading: Project Brief
- Reading: Sylvia and Terrence Personas
- Reading: Sample - SuperStore Dataset
- Peer Review: Part 1: Create a Design Checklist
已评分: Module 1
第 2 周
Key Metrics, Indicators, and Decision Triggers
Welcome to Module 2. In this module, you will identify the key metrics that will provide the answers to your business question. You will develop an understanding of the types of ways KPIs can be visualized. You will create calculated fields for KPIs to build a figure that will be used to measure progress in the data. By the end of this module, you should be able to set thresholds and create alerts to trigger a decision. We will also discuss the topic of quality and constraints of the data.
6 个视频
- 视频: Key Performance Indicators (KPIs)
- 视频: Tableau Calculated Fields and KPIs
- 视频: Creating Complex KPIs Using Tableau
- 视频: Thresholds and Alerts
- 视频: Data Quality
- Discussion Prompt: Part 2: Key Performance Indicators (KPIs)
已评分: Module 2 Quiz
第 3 周
Dashboard and Storytelling with Data
Welcome to Module 3. In this module, you will go from learning Tableau's six best practices for dashboard design. By the end of this module, you should be able to apply hierarchies, actions, filters, and parameters within Tableau. You will also review five videos associated with the topic and discover how to uncover the story in the data and be able to frame your story.
7 个视频, 2 个阅读材料
- Reading: Pre-Reading: Tableau Whitepaper
- 视频: Dashboard Design Principles 1, 2, & 3
- 视频: Dashboard Design Principles 4, 5, & 6
- 视频: Hierarchies, Actions, Filters, and Parameters (Parts 1&2)
- 视频: Hierarchies, Actions, Filters, and Parameters (Part 3)
- 视频: Hierarchies, Actions, Filters, and Parameters (Part 4)
- 视频: Important Considerations for Creating Dashboards
- Reading: Recommended Readings
- Discussion Prompt: Part 3: Narrative Arc & the 3C's
已评分: Creating a Dashboard
已评分: Module 3
第 4 周
Tell the Story of Your Data
Welcome to Module 4. Although this course focuses on Tableau, we will look at a wider range of examples and techniques to help you become a better data storyteller. By the end of this module, you should be able to leverage concepts and techniques designed to help you become a more focused and compelling storyteller with data as the foundation. We will discuss ways to avoid unintentionally creating false narratives with good data. You will also learn about what neuroscience research tells us about stories, audience engagement, and decision drivers. You will use structural story elements to help improve the relatability of the story and explore ways design and textual elements can affect the emotional tone of a story. Lastly, you will learn how to frame and format the data story based on your design checklist. Let's get started!
17 个视频, 3 个阅读材料
- Reading: Pre-Reading: Tableau Whitepaper and Training Video
- 视频: The Art of Storytelling (Past, Present, and Future)
- 视频: Storytelling and the Human Brain
- 视频: Bringing Data to Life: Emotions and Data Storytelling
- Reading: Examples of Emotions in Data Storytelling
- 视频: Emotion Modulators: Color, Language, and Other Design Elements
- 视频: Framing and Format
- 视频: Framing, Conventions, and Priming
- 视频: False Narratives and Data Storytelling
- 视频: Telling the Stories within the Story (Part 1)
- 视频: Telling the Stories within the Story (Part 2)
- 视频: Story Considerations
- 视频: Preparation of the Story Points
- 视频: Setting Up the Story
- 视频: Creating Points in the Story
- 视频: Interactive Story
- 视频: Create a Data Story in a Static Presentation
- Reading: Additional Readings
- Discussion Prompt: Single-Frame Visualization (Optional Activity)
- 视频: Course Summary
- Discussion Prompt: Course Reflection
已评分: Part 4: Story Points Presentation
已评分: Module 4
常见问题解答
运作方式
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制作方
University of California, Davis
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
价格
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| 访问课程材料 | 可用 |
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评分和审阅
Best Course
it was great course new things new vision
Great balance of theory, instruction, and reference material.
Great Course