This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments.
提供方
Design-Led Strategy: Design thinking for business strategy and entrepreneurship
悉尼大学
课程信息
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学生职业成果
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完成这些课程后已开始新的职业生涯
50%
通过此课程获得实实在在的工作福利
学生职业成果
50%
完成这些课程后已开始新的职业生涯
50%
通过此课程获得实实在在的工作福利
100% 在线
立即开始，按照自己的计划学习。
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中级
完成时间大约为11 小时
建议：4 hours/week
英语（English）
字幕：英语（English）
教学大纲 - 您将从这门课程中学到什么
完成时间为 3 小时
What is design-led strategy?
This module gives you an introduction to design strategy. We will look at design thinking and the tools behind it and explore the elements of corporate strategy. Then, we will explore how design strategy can be used as a vehicle to communicate corporate strategy.
完成时间为 3 小时
7 个视频 （总计 44 分钟）, 4 个阅读材料, 2 个测验
7 个视频
Introduction to design thinking5分钟
Introduction to corporate strategy7分钟
Introduction to design strategy: corporate strategy meets design thinking8分钟
The Ubank & Swiss Re stories4分钟
The design strategy framework Part 19分钟
The design strategy framework Part 23分钟
4 个阅读材料
About this course10分钟
Design Strategy course case studies: UBank and SwissRe2分钟
Worksheet 1: Your chosen organisation - instructions20分钟
Reading list - Module 11小时
2 个练习
Module 1 practice10分钟
Worksheet 1: Your chosen organisation - submission2分钟
完成时间为 4 小时
Primary market research and problem statement definition
In this module we'll look at how to plan and conduct primary market research and how to analyse the results. We'll then step through how to craft a meaningful problem definition statement.
完成时间为 4 小时
4 个视频 （总计 36 分钟）, 4 个阅读材料, 4 个测验
4 个视频
Who is your customer? Developing customer personas5分钟
The UBank/ Swiss Re experience - market research14分钟
What is a problem definition statement?7分钟
4 个阅读材料
Worksheet 2: Problem Definition Statement - instructions30分钟
Worksheet 3: Customer persona - instructions30分钟
Worksheet 4: Point of View Statement - instructions30分钟
Reading list - Module 21小时
4 个练习
Module 2 practice20分钟
Worksheet 2: Problem definition statement - submission2分钟
Worksheet 3: Customer Persona - submission2分钟
Worksheet 4: Point of View Statement - submission2分钟
完成时间为 4 小时
Prototyping and product ideation
In this module, we look at creating usable models and frameworks for gathering user feedback and testing solutions, through prototypes and a minimum viable product.
完成时间为 4 小时
6 个视频 （总计 45 分钟）, 3 个阅读材料, 3 个测验
6 个视频
Defining your minimum viable product5分钟
High fidelity prototype vs low fidelity prototype5分钟
Testing your prototype on end-users and soliciting their feedback7分钟
Ideation5分钟
The UBank/ Swiss Re experience - prototyping12分钟
3 个阅读材料
Worksheet 5: Designing a minimum viable product - instructions30分钟
Worksheet 6: Live testing of prototype - instructions30分钟
Reading list - Module 31小时
3 个练习
Module 3 practice20分钟
Worksheet 5: Designing a minimum viable product - submission2分钟
Worksheet 6: Live testing of prototype - submission2分钟
完成时间为 2 小时
Design-led strategy in practice: Corporate case studies
In this module, you will be introduced to two practical case studies which demonstrate how two Australian based companies are using design strategy to innovate and solve problems every day.
完成时间为 2 小时
4 个视频 （总计 21 分钟）, 1 个阅读材料, 1 个测验
4 个视频
Building real products using design strategy principles3分钟
Iterating and ideating using customer feedback6分钟
Embedding design strategy within business strategy6分钟
1 个阅读材料
Reading list - Module 41小时
1 个练习
Module 4 practice20分钟
审阅
4.6
来自DESIGN-LED STRATEGY: DESIGN THINKING FOR BUSINESS STRATEGY AND ENTREPRENEURSHIP的热门评论
由 JJ 提供Aug 19, 2019
This was very interesting and detailed oriented learning experience, giving insights towards the overall design leg strategy and components of creating a design led customer driven value proposition.
由 AL 提供Mar 21, 2019
The course was great but I wish it had dug a bit deeper into how to use the BMC and how to use the Value Proposition Canvas, which are key tools to understanding the business and taking action.
由 EB 提供Mar 4, 2019
I really enjoyed this course. It uses real cases to help you empathise with corporate internal issues which happens in any company. I definitely learned from it and recommend it.
由 DH 提供May 15, 2019
Excellent structure, insights and case studies to give a solid foundation course into design strategy. Will be applying directly these tools and learnings in my consulting work.
提供方
悉尼大学
The University of Sydney is one of the world’s leading comprehensive research and teaching universities, consistently ranked in the top 1 percent of universities in the world. In 2015, we were ranked 45 in the QS World University Rankings, and 100 percent of our research was rated at above, or well above, world standard in the Excellence in Research for Australia report.
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