课程信息

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学生职业成果

50%

完成这些课程后已开始新的职业生涯

50%

通过此课程获得实实在在的工作福利
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
可灵活调整截止日期
根据您的日程表重置截止日期。
中级
完成时间大约为17 小时
英语(English)
字幕:英语(English)

学生职业成果

50%

完成这些课程后已开始新的职业生涯

50%

通过此课程获得实实在在的工作福利
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
可灵活调整截止日期
根据您的日程表重置截止日期。
中级
完成时间大约为17 小时
英语(English)
字幕:英语(English)

提供方

悉尼大学 徽标

悉尼大学

教学大纲 - 您将从这门课程中学到什么

内容评分Thumbs Up95%(1,989 个评分)Info
1

1

完成时间为 3 小时

What is design-led strategy?

完成时间为 3 小时
7 个视频 (总计 44 分钟), 4 个阅读材料, 2 个测验
7 个视频
Introduction to design thinking5分钟
Introduction to corporate strategy7分钟
Introduction to design strategy: corporate strategy meets design thinking8分钟
The Ubank & Swiss Re stories4分钟
The design strategy framework Part 19分钟
The design strategy framework Part 23分钟
4 个阅读材料
About this course10分钟
Design Strategy course case studies: UBank and SwissRe2分钟
Worksheet 1: Your chosen organisation - instructions20分钟
Reading list - Module 11小时
2 个练习
Module 1 practice10分钟
Worksheet 1: Your chosen organisation - submission2分钟
2

2

完成时间为 4 小时

Primary market research and problem statement definition

完成时间为 4 小时
4 个视频 (总计 36 分钟), 4 个阅读材料, 4 个测验
4 个视频
Who is your customer? Developing customer personas5分钟
The UBank/ Swiss Re experience - market research14分钟
What is a problem definition statement?7分钟
4 个阅读材料
Worksheet 2: Problem Definition Statement - instructions30分钟
Worksheet 3: Customer persona - instructions30分钟
Worksheet 4: Point of View Statement - instructions30分钟
Reading list - Module 21小时
4 个练习
Module 2 practice20分钟
Worksheet 2: Problem definition statement - submission2分钟
Worksheet 3: Customer Persona - submission2分钟
Worksheet 4: Point of View Statement - submission2分钟
3

3

完成时间为 4 小时

Prototyping and product ideation

完成时间为 4 小时
6 个视频 (总计 45 分钟), 3 个阅读材料, 3 个测验
6 个视频
Defining your minimum viable product5分钟
High fidelity prototype vs low fidelity prototype5分钟
Testing your prototype on end-users and soliciting their feedback7分钟
Ideation5分钟
The UBank/ Swiss Re experience - prototyping12分钟
3 个阅读材料
Worksheet 5: Designing a minimum viable product - instructions30分钟
Worksheet 6: Live testing of prototype - instructions30分钟
Reading list - Module 31小时
3 个练习
Module 3 practice20分钟
Worksheet 5: Designing a minimum viable product - submission2分钟
Worksheet 6: Live testing of prototype - submission2分钟
4

4

完成时间为 2 小时

Design-led strategy in practice: Corporate case studies

完成时间为 2 小时
4 个视频 (总计 21 分钟), 1 个阅读材料, 1 个测验
4 个视频
Building real products using design strategy principles3分钟
Iterating and ideating using customer feedback6分钟
Embedding design strategy within business strategy6分钟
1 个阅读材料
Reading list - Module 41小时
1 个练习
Module 4 practice20分钟

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