课程信息
4.7
31 个评分
9 个审阅
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
中级

中级

完成时间(小时)

完成时间大约为10 小时

建议:3 hours/week...
可选语言

英语(English)

字幕:英语(English)
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
中级

中级

完成时间(小时)

完成时间大约为10 小时

建议:3 hours/week...
可选语言

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 3 小时

What is design strategy?

This module gives you an introduction to design strategy. We will look at design thinking and the tools behind it and explore the elements of corporate strategy. Then, we will explore how design strategy can be used as a vehicle to communicate corporate strategy....
Reading
7 个视频 (总计 44 分钟), 4 个阅读材料, 2 个测验
Video7 个视频
Introduction to design thinking5分钟
Introduction to corporate strategy7分钟
Introduction to design strategy: corporate strategy meets design thinking8分钟
The Ubank & Swiss Re stories4分钟
The design strategy framework Part 19分钟
The design strategy framework Part 23分钟
Reading4 个阅读材料
About this course10分钟
The UBank and Swiss Re stories10分钟
Worksheet 1: Your chosen organisation - instructions20分钟
Reading list - Module 1s
Quiz2 个练习
Module 1 practice10分钟
Worksheet 1: Your chosen organisation - submission2分钟
2
完成时间(小时)
完成时间为 4 小时

Primary market research and problem statement definition

In this module we'll look at how to plan and conduct primary market research and how to analyse the results. We'll then step through how to craft a meaningful problem definition statement....
Reading
4 个视频 (总计 36 分钟), 4 个阅读材料, 4 个测验
Video4 个视频
Who is your customer? Developing customer personas5分钟
The UBank/ Swiss Re experience - market research14分钟
What is a problem definition statement?7分钟
Reading4 个阅读材料
Worksheet 2: Problem Definition Statement - instructions30分钟
Worksheet 3: Customer persona - instructions30分钟
Worksheet 4: Point of View Statement - instructions30分钟
Reading list - Module 2s
Quiz4 个练习
Module 2 practice20分钟
Worksheet 2: Problem definition statement - submission2分钟
Worksheet 3: Customer Persona - submission2分钟
Worksheet 4: Point of View Statement - submission2分钟
3
完成时间(小时)
完成时间为 4 小时

Prototyping and product ideation

In this module, we look at creating usable models and frameworks for gathering user feedback and testing solutions, through prototypes and a minimum viable product....
Reading
6 个视频 (总计 45 分钟), 3 个阅读材料, 3 个测验
Video6 个视频
Defining your minimum viable product5分钟
High fidelity prototype vs low fidelity prototype5分钟
Testing your prototype on end-users and soliciting their feedback7分钟
Ideation5分钟
The UBank/ Swiss Re experience - prototyping12分钟
Reading3 个阅读材料
Worksheet 5: Designing a minimum viable product - instructions30分钟
Worksheet 6: Live testing of prototype - instructions30分钟
Reading list - Module 3s
Quiz3 个练习
Module 3 practice20分钟
Worksheet 5: Designing a minimum viable product - submission2分钟
Worksheet 6: Live testing of prototype - submission2分钟
4
完成时间(小时)
完成时间为 2 小时

Design strategy in practice: Corporate case studies

In this module, you will be introduced to two practical case studies which demonstrate how two Australian based companies are using design strategy to innovate and solve problems every day....
Reading
4 个视频 (总计 21 分钟), 1 个阅读材料, 1 个测验
Video4 个视频
Building real products using design strategy principles3分钟
Iterating and ideating using customer feedback6分钟
Embedding design strategy within business strategy6分钟
Reading1 个阅读材料
Reading list - Module 4s
Quiz1 个练习
Module 4 practice20分钟
4.7
9 个审阅Chevron Right

热门审阅

创建者 KJNov 27th 2018

Content, Methods are really useful. It is time to explore your idea and knowledge.

创建者 JFAug 20th 2018

Great opportunity to upgrade my bussiness knoledge.

讲师

Avatar

Eric Knight

Associate Professor of Strategic Management and Innovation
Discipline of Strategy, Innovation & Entrepreneurship

关于 The University of Sydney

The University of Sydney is one of the world’s leading comprehensive research and teaching universities, consistently ranked in the top 1 percent of universities in the world. In 2015, we were ranked 45 in the QS World University Rankings, and 100 percent of our research was rated at above, or well above, world standard in the Excellence in Research for Australia report....

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