Chevron Left
返回到 Design-Led Strategy: Design thinking for business strategy and entrepreneurship

学生对 悉尼大学 提供的 Design-Led Strategy: Design thinking for business strategy and entrepreneurship 的评价和反馈

4.6
876 个评分

课程概述

This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments. The problem this course helps address is the constant pressure managers face to be innovative and introduce novel products and services for their customers. However, many creative ideas get ‘stuck’ in the boardroom or are subject to intra-organizational tensions or group think. This course provides methodologies to break through these challenges. We build on the widely known concept of design thinking but update it and apply it to advance business strategy and entrepreneurship. Over five weeks you will learn what ‘design strategy’ is, how it differs from traditional design thinking and business strategy, and how it can be used to improve existing products or services in your business, or introduce breakthrough ideas. We will also provide an exclusive, deep-dive into the practical application and impact of these strategies in one of Australia’s newest, most innovative financial institutions, UBank, and the global re-insurance giant, Swiss Re. Through conversations with their Senior Executive Leadership Teams, including UBank’s CEO, we will explore how they have embedded innovation through design thinking. By the end of this course, you will have a set of tools to inform product design and development for your own start-up, or to extend the product roadmap of an established organization....

热门审阅

JJ

Aug 19, 2019

This was very interesting and detailed oriented learning experience, giving insights towards the overall design leg strategy and components of creating a design led customer driven value proposition.

LN

Sep 17, 2021

The course material was well packed and perfectly delivered. You would feel like is classroom-based. I think customer journey mapping should be included. Overall it was interesting and insightful.

筛选依据:

101 - Design-Led Strategy: Design thinking for business strategy and entrepreneurship 的 125 个评论(共 237 个)

创建者 Vera J

Feb 26, 2021

创建者 PAMPY R

Apr 18, 2020

创建者 Biswanath R

Apr 2, 2022

创建者 Jérôme D

Apr 18, 2020

创建者 Regina R

Jan 29, 2020

创建者 Qing Z

Jan 23, 2022

创建者 Najem d

Aug 27, 2018

创建者 X. C

Oct 3, 2021

创建者 Steven B E

May 8, 2021

创建者 Jose C C

Oct 19, 2020

创建者 Amy L

Nov 17, 2019

创建者 Joycemille R

Dec 22, 2021

创建者 Anthony C A

Dec 10, 2020

创建者 Juan J F

Aug 19, 2018

创建者 Vamsee J

Jun 12, 2020

创建者 Henrique C

Jun 8, 2020

创建者 Nnoli O

Jul 8, 2021

创建者 PITALE S S

Feb 15, 2019

创建者 dahianna a n m

Mar 24, 2022

创建者 Ganesh H D o M

Mar 6, 2021

创建者 Christian A

May 23, 2019

创建者 Nutthakarn S

Feb 10, 2019

创建者 Sanjay M

Jun 19, 2020

创建者 Wim V

May 19, 2020

创建者 Anoop D

Jun 28, 2020