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返回到 Design-Led Strategy: Design thinking for business strategy and entrepreneurship

学生对 悉尼大学 提供的 Design-Led Strategy: Design thinking for business strategy and entrepreneurship 的评价和反馈

839 个评分
225 条评论


This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments. The problem this course helps address is the constant pressure managers face to be innovative and introduce novel products and services for their customers. However, many creative ideas get ‘stuck’ in the boardroom or are subject to intra-organizational tensions or group think. This course provides methodologies to break through these challenges. We build on the widely known concept of design thinking but update it and apply it to advance business strategy and entrepreneurship. Over five weeks you will learn what ‘design strategy’ is, how it differs from traditional design thinking and business strategy, and how it can be used to improve existing products or services in your business, or introduce breakthrough ideas. We will also provide an exclusive, deep-dive into the practical application and impact of these strategies in one of Australia’s newest, most innovative financial institutions, UBank, and the global re-insurance giant, Swiss Re. Through conversations with their Senior Executive Leadership Teams, including UBank’s CEO, we will explore how they have embedded innovation through design thinking. By the end of this course, you will have a set of tools to inform product design and development for your own start-up, or to extend the product roadmap of an established organization....



Aug 19, 2019

This was very interesting and detailed oriented learning experience, giving insights towards the overall design leg strategy and components of creating a design led customer driven value proposition.


Feb 7, 2021

This is great course. It was informative, relevant to today's way of working and it was enjoyable. Highly recommended.\n\nMany thanks to the team at Univeristy of Sydney who delivered this course,


201 - Design-Led Strategy: Design thinking for business strategy and entrepreneurship 的 225 个评论(共 227 个)

创建者 Mathew N

Apr 3, 2020

Good insight on design thinking and its application in Corporate environment.

创建者 Kartikey G

Jul 11, 2020

A good primer and experience on business strategy and design thinking.

创建者 Deepesh K S

Apr 8, 2022

Need to have more peer graded assignment to understand each lessons.

创建者 Thomas O

Nov 13, 2020

I think the course was nicely put together. Well done to the team.

创建者 Marisse P

May 2, 2021

This course is good! There will be always room for improvement.

创建者 Bhavesh L

Jun 15, 2020

Fruitful course with excellent content & tutor.

创建者 TAM H Y

Feb 9, 2019

A good introduction to Design Strategy.

创建者 Alessandra C

Sep 18, 2020

very interesting and well explained

创建者 Jorge I V P D

Jan 25, 2022

Congratulations! Great course!

创建者 Ivan T

Jan 3, 2020

nice and concise course.

创建者 Andy R

Feb 11, 2019

Clear video, concise!

创建者 Anadi S

Sep 6, 2020

Great content

创建者 Parag B D

Sep 27, 2021

Good course

创建者 Hitesh C

Apr 28, 2021

Good One

创建者 Romeo Z

Jan 29, 2022

The instructors are great and present a lot of valuable information and insight. My crtique is that the instructors shared a lot of wordy definitions rather quickly. The instructors read from a teleprompter speedily to get a lot of information in the videos to keep them short, but it resulted in a longer time spent within the videos having to jump back and pause videos often to play catch up with my note taking. A lot of great information is missed when the instuctors speed through their lessens, regardless of the ability to start, stop, rewind videos.

创建者 Filipe G

May 30, 2020

The course is a very good introduction about the exposed subjects. Even better if:

-Use more examples when explaining principles. The course ends up very superficial and theoretical even with the cases used they just talk about things but they haven't shown any real example. It would be much better they show real examples of each section (persona, MVP, prototype, canvas...)

-Lots of links from the reading materials are offline

-Most of the links are not very useful and from good sources. I'd expect more resources as the one used in the first week from HBS

创建者 Warren S

Apr 6, 2021

The course covers an interesting topic, but its format could be improved by providing more visual content (not just videos of a professor lecturing), providing greater insights into design thinking, and reducing focus on the mandate managed by Sydney University students with SwissRe & UBank (this could have been the content of one video, as added-value for the course participants is not very high).

创建者 Ana F M

Mar 19, 2021

Good insights but I felt short on more visuals than just talking and explanation. Design thinking is all about hands-on, so I was expecting more of this rather just concept ideas. Nevertheless, it has some insightfull information.

创建者 Steeve P

Jul 11, 2020

Good overview of the design thinking process, but despite the title, it is still very focused on digitization products. I was hoping that there would be more comparing and contrasting with established strategy frameworks.

创建者 Mildred F C

Feb 7, 2022

Some concepts were a bit generic, I would like to have more insight in business strategy, specially the economical part


Jun 16, 2021

Course videos are weak. They do not use support materials as graphics or images, just people talking,

创建者 marit

Jan 23, 2022

T​he course is explaining the design thinking methodology without touching upon how to actually integrate it into corporate strategy othe rthan showing how delighted CEOs are about the novelty results when applying the process. The assignments are very shallow and do not translate much of what is being taught into applying it. Last but not least, and thats the worst part: the course demonstrates Design Thinking in the case of product strategy of Swiss Re and Ubank, goes from empathy mapping to problem statement to prototyping and testing - and the final assignment is about creating a Business Model Canvas - which is of course not wrong to do as such but in light of a course that is supposed to integrate design strategy with corporate strategy, a Business Model Canvas alone seems to be a very weak answer to all the areas a corporate strategy entails. I would definitely not recommend this course.

创建者 Ant B

Jan 13, 2022

The course fails to connect fully design thinking/principles (which is what the case studies are about) with design strategy. It also relies too heavily on talking head videos as the sole medium by which to communicate ideas with limited additional reading/resources.

创建者 Tishia Q

Jul 15, 2020

The material is a bit old and this format makes it really easy for people to slack off and cheat.

创建者 Felipe E V C

Jul 12, 2020

This course is extremely basic and isn't really worth your time. The weekly assignments aren't challenging nor highly revealing and the whole course could've been summarized in a single week as part of a bigger one. The final assessment is the creation of a Business Model Canvas which isn't really explained in the lessons and you could just Google how to make it if you've never seen one before. The main instructor Eric Knight barely appears in the course and all the lessons are provided by Dr Carla Harris; this is actually the only good thing about the course since she is very well prepared and knowledgeable. Still there are way better design thinking courses in Coursera so check out those before because sadly this one isn't worth it.