Chevron Left
返回到 Digital Marketing Analytics in Practice

学生对 伊利诺伊大学香槟分校 提供的 Digital Marketing Analytics in Practice 的评价和反馈

4.5
3,020 个评分
653 条评论

课程概述

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

热门审阅

TC
Aug 31, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

JJ
Aug 7, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

筛选依据:

626 - Digital Marketing Analytics in Practice 的 638 个评论(共 638 个)

创建者 Konstantina P

Jul 17, 2018

Course was well structured but was too basic and theoretical for what I wanted to get out of it. I would expect it to have more practical examples in the quiz part so that I could practice for e.g. in data visualization, chart/graph creations and in data manipulation

创建者 Laurene S

May 9, 2017

I didn't find the course and the exercises practical enough. I find this teacher gives very little content per video, and repeat himself a lot unnecessarily with his introduction and conclusion that are the same. I did not find the course or material very engaging.

创建者 Samuel E

May 22, 2018

This course, did not provide a level of critical thinking that other classes have provided. The assignments were too easy and did not do a good enough at preparing a student for real world digital analysis.

创建者 Rainer B S

Mar 8, 2016

Very basic course without much in depth explanations or insightful matter.

I hope this course is worth the money i paid, I'm starting to regret paying for this.

创建者 Destinee G B

Apr 22, 2020

Material provided was not the most engaging and lacked hands on application, so after course comprehension and information retention is not there.

创建者 Divya A

Jan 20, 2019

too basic. Relevant for someone who has no background of analytics at all.

创建者 Danilo J d C J

Aug 7, 2016

For a practice course I found that was full of theory

创建者 Ankit K

Feb 10, 2017

Its theoretical.No practical project to do

创建者 Mohamed E H

Jul 18, 2020

Outdated materials, readings and articles

创建者 Mayank S

Jul 22, 2020

I found it a bit disappointing

创建者 P S K

Dec 7, 2016

Not that helpful for me

创建者 Rishab H

Apr 26, 2017

expected so much more!

创建者 Tianci Z

Feb 1, 2021

Very poorly designed course.