课程信息
6,027 次近期查看

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

初级

完成时间大约为5 小时

建议:8 hours/week...

英语(English)

字幕:英语(English), 法语(French), 西班牙语(Spanish)

您将获得的技能

Strategic ManagementNegotiationBusiness StrategyMarket (Economics)
学习Course的学生是
  • Financial Analysts
  • Researchers
  • Sales Associates
  • Chief Executive Officers (CEOs)
  • Business Analysts

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

初级

完成时间大约为5 小时

建议:8 hours/week...

英语(English)

字幕:英语(English), 法语(French), 西班牙语(Spanish)

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 1 小时

Introduction

3 个阅读材料
3 个阅读材料
About this course10分钟
Objectives of self-assessment activities10分钟
Final Quiz and Certificat Validation10分钟
完成时间为 1 小时

Unit 1: Approaching the European market(s)

8 个视频 (总计 29 分钟), 1 个测验
8 个视频
Introduction to the unit53
Why doing business in Europe (Prof. Maxime Lefebvre)3分钟
European markets as engines of growth? (Prof. Boris Durisin)9分钟
Payments, transfers and currencies in Europe (Carlos Casanueva)3分钟
Testimony from André Lacroix (CEO - Intertek)4分钟
Testimony from Emmanuelle Petelle (Managing Director - Société Générale)4分钟
Conclusion of the unit52
1 个练习
Module 1- Self Assessement2分钟
2
完成时间为 28 分钟

Unit 2: Innovating in Europe

7 个视频 (总计 26 分钟), 1 个测验
7 个视频
2.1 Introduction to the unit44
2.2 What about creativity in Europe (Prof. Marie Taillard)6分钟
2.3 Digital marketing in Europe (Prof. Francesca Pucciarelli)4分钟
2.4 Testimony from Sylvain Orebi (CEO - Kusmi Tea)4分钟
2.5 Testimony from Olaf Swantee (CEO - Sunrise Communications)7分钟
2.6 Conclusion of the unit59
1 个练习
Module 2 - Self Assessement2分钟
3
完成时间为 1 小时

Unit 3: Investing in Europe

9 个视频 (总计 36 分钟), 1 个测验
9 个视频
3.1 Introduction to the unit57
3.2 Choosing the right location in Europe (Prof. Davide Sola)5分钟
3.3: Franchising in Europe (Prof. Catherine de Gery)4分钟
3.4 Company acquisition processes in Europe (Prof. Vincent Smith)4分钟
3.5: Testimony from Jean-Jacques Bienaimé (CEO - BioMarin Pharmaceutical)7分钟
3.6: Testimony from Alexander Sixt (Member of the Managing Board - Sixt)4分钟
3.7 Testimony from Frédéric Duponchel (CEO - Accuracy)4分钟
3.8 Conclusion of the unit1分钟
1 个练习
Module 3 - Self Assessement2分钟
4
完成时间为 27 分钟

Unit 4: Building the value chain

7 个视频 (总计 25 分钟), 1 个测验
7 个视频
4.1 Introduction to the unit42
Organizing the supply chain in Europe (Prof. Valérie Moatti)6分钟
Retail management in Europe (Prof. Fabrizio Zerbini)5分钟
4.4 Testimony from Elisabeth Cazorla (Ready-to-wear Director - Galeries Lafayette)3分钟
Testimony from Sofia Benvenuto (Former Export Manager - Winsure)6分钟
4.6 Conclusion of the unit47
1 个练习
Module 4 - Self Assessement2分钟
4.4
7 个审阅Chevron Right

来自Doing Business in Europe的热门评论

创建者 BCJun 17th 2019

Very good course to learning about the European market features.

讲师

Avatar

Prof. Dr. Florence Pinot de Villechenon

Associate Professor
Economics, Law and Social Sciences
Avatar

Prof. Dr. Béatrice Collin

Associate Professor
Strategy, Organizational Behavior and Human Resources

关于 欧洲高等商学院

The World's First Business School (est. 1819) ESCP Europe is the world's oldest business school and has educated generations of leaders and entrepreneurs. With its five urban campuses in Berlin, London, Madrid, Paris, Turin and Warsaw, ESCP Europe's true European identity enables the provision of a unique style of cross-cultural business education and a global perspective on international management issues. ESCP Europe welcomes 4,000 students and 5,000 executives from 90 different nations every year, offering them a wide range of general management and specialised programmes (Master, MSc, MBA, PhD and Executive Education). ...

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