课程信息
4.4
28 个评分
2 个审阅

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

初级

完成时间大约为6 小时

建议:7 hours/week...

英语(English)

字幕:英语(English), 法语(French), 西班牙语(Spanish)

您将获得的技能

Strategic ManagementNegotiationBusiness StrategyMarket (Economics)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

初级

完成时间大约为6 小时

建议:7 hours/week...

英语(English)

字幕:英语(English), 法语(French), 西班牙语(Spanish)

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 1 小时

Introduction

...
3 个阅读材料
3 个阅读材料
About this course10分钟
Objectives of self-assessment activities10分钟
Final Quiz and Certificat Validation10分钟
完成时间为 1 小时

Unit 1: Approaching the European market(s)

The European market(s) are multiple yet increasingly integrated. That’s the reason why this first unit is dedicated to the topic “Approaching the European market (s)”. You will understand why Europe is the most important economic market in the world with an access to 600 millions of consumers and an accelerating growth. You will have an input on the Eurozone, which allows a fluent payments and transfers system with no currency costs and minimal administrative formalities. And you will get insights on the quality of business and life in Europe: Efficient transports, business friendly metropolis and beautiful cities…...
8 个视频 (总计 29 分钟), 1 个测验
8 个视频
Introduction to the unit53
Why doing business in Europe (Prof. Maxime Lefebvre)3分钟
European markets as engines of growth? (Prof. Boris Durisin)9分钟
Payments, transfers and currencies in Europe (Carlos Casanueva)3分钟
Testimony from André Lacroix (CEO - Intertek)4分钟
Testimony from Emmanuelle Petelle (Managing Director - Société Générale)4分钟
Conclusion of the unit52
1 个练习
Module 1- Self Assessement2分钟
2
完成时间为 28 分钟

Unit 2: Innovating in Europe

Doing business in Europe should start with a reflexion on how to innovate from the very beginning. That is the topic of this second unit “Innovating in Europe”. You will discover why Europe is an outstanding place for creativity: with a long history of establishing relations between business and creative minds, relentlessly bringing creativity to the core of organizations. You will get insights on Digital marketing, a MUST for the European market as a great opportunity to reach European consumers and engage them in new offers; a real opportunity for SMEs! ...
7 个视频 (总计 26 分钟), 1 个测验
7 个视频
2.1 Introduction to the unit44
2.2 What about creativity in Europe (Prof. Marie Taillard)6分钟
2.3 Digital marketing in Europe (Prof. Francesca Pucciarelli)4分钟
2.4 Testimony from Sylvain Orebi (CEO - Kusmi Tea)4分钟
2.5 Testimony from Olaf Swantee (CEO - Sunrise Communications)7分钟
2.6 Conclusion of the unit59
1 个练习
Module 2 - Self Assessement2分钟
3
完成时间为 1 小时

Unit 3: Investing in Europe

Where and how to invest in Europe? This unit “Investing in Europe” deals with location and entry mode choices in the European context. You will be trained to ask the right questions to choose the right location in Europe. You will discover that Europe is the largest market for franchising with a great potential for development, an opportunity to rapidly develop corporate positions in various European markets. And you will get insights on how to complete successfully a company acquisition process in Europe. ...
9 个视频 (总计 36 分钟), 1 个测验
9 个视频
3.1 Introduction to the unit57
3.2 Choosing the right location in Europe (Prof. Davide Sola)5分钟
3.3: Franchising in Europe (Prof. Catherine de Gery)4分钟
3.4 Company acquisition processes in Europe (Prof. Vincent Smith)4分钟
3.5: Testimony from Jean-Jacques Bienaimé (CEO - BioMarin Pharmaceutical)7分钟
3.6: Testimony from Alexander Sixt (Member of the Managing Board - Sixt)4分钟
3.7 Testimony from Frédéric Duponchel (CEO - Accuracy)4分钟
3.8 Conclusion of the unit1分钟
1 个练习
Module 3 - Self Assessement2分钟
4
完成时间为 27 分钟

Unit 4: Building the value chain

In this unit, we present the ways to reach out to European customers in terms of supply chain and retail management “Building the value chain”, a continent with a challenging geography and a vast diversity of providers and consumers. You will learn that supply chain management is a key factor of success in Europe but it requires developing strong competencies to deal with national singularities. You will learn that retail management in Europe is unique: notably innovation, streamlining the go-to-market process, driving the most advanced market in the world towards sustainability ...
7 个视频 (总计 25 分钟), 1 个测验
7 个视频
4.1 Introduction to the unit42
Organizing the supply chain in Europe (Prof. Valérie Moatti)6分钟
Retail management in Europe (Prof. Fabrizio Zerbini)5分钟
4.4 Testimony from Elisabeth Cazorla (Ready-to-wear Director - Galeries Lafayette)3分钟
Testimony from Sofia Benvenuto (Former Export Manager - Winsure)6分钟
4.6 Conclusion of the unit47
1 个练习
Module 4 - Self Assessement2分钟

讲师

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Prof. Dr. Florence Pinot de Villechenon

Associate Professor
Economics, Law and Social Sciences
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Prof. Dr. Béatrice Collin

Associate Professor
Strategy, Organizational Behavior and Human Resources

关于 欧洲高等商学院

The World's First Business School (est. 1819) ESCP Europe is the world's oldest business school and has educated generations of leaders and entrepreneurs. With its five urban campuses in Berlin, London, Madrid, Paris, Turin and Warsaw, ESCP Europe's true European identity enables the provision of a unique style of cross-cultural business education and a global perspective on international management issues. ESCP Europe welcomes 4,000 students and 5,000 executives from 90 different nations every year, offering them a wide range of general management and specialised programmes (Master, MSc, MBA, PhD and Executive Education). ...

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