Chevron Left
返回到 Doing Business in Europe

Doing Business in Europe, 欧洲高等商学院

4.4
30 个评分
4 个审阅

课程信息

Welcome to the MOOC “Doing Business in Europe”! Europe is a major world trade partner as well as a place where to acquire significant business experience. This is the reason why this MOOC has been designed with the view to explaining and guiding you in doing business in Europe. Do you really know Europe? How should you consider and approach the European continent? What business lessons can be drawn in a European perspective? With a dozen contributions from academics in the various domains of management (marketing, supply chain, finance, human resources management or strategy) and as many testimonials from business leaders operating in Europe, this course will help you enrich your knowledge and business competences within the European context. The MOOC is divided into 5 topics corresponding to 5 major issues when doing business in Europe: 1. Approaching the European market(s) 2. Innovating in Europe 3. Investing in Europe 4. Building the value chain 5. Integrating the diversity There are no prerequisite for this course. At the end of the coursework, participants will be able to understand how to design a European-scale development strategy. Please enroll and thank you in advance for choosing this course!...
筛选依据:

4 个审阅

创建者 Aline Eclair Duarte de Araujo

Mar 27, 2019

I really enjoyed the course, really good insights aboout the european markets even for someone who was already working in a european company (italian) for 5 years.

创建者 Dmitri Poukhlov

Mar 23, 2019

Great intro to a wide spectrum of open possibilities in Europe for doing business. Gets you a feel of being engaged in EU's activities

创建者 Pedro B. Agua

Jun 25, 2018

Nice introduction to doing business in Europe

创建者 Ricardo A. VanEgas

May 17, 2018

A comprehensive review on trading and ventures in the EEA. A dummy's guide to understand market attack, market penetration and the gadgets you should resort.