A common necessity among business professionals who are new to an international work environment is the ability to create a plan of action to launch a new product. In this task, one has to communicate with many different departments within a company including finance and marketing. In this capstone project, you will create a plan of action to launch a new product. This plan will include:
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亚利桑那州立大学
Arizona State University has developed a new model for the American Research University, creating an institution that is committed to excellence, access and impact. ASU measures itself by those it includes, not by those it excludes. ASU pursues research that contributes to the public good, and ASU assumes major responsibility for the economic, social and cultural vitality of the communities that surround it.
教学大纲 - 您将从这门课程中学到什么
Week 1 CEO, CFO, and CMO
All Executives Produce Same Deliverables in Week 1
Week 2 CEO / CFO / CMO Deliverables
CEO Track, CFO Track, CMO Track Lessons and Assignments
Week 3 CEO / CFO / CMO Deliverables
CEO Track, CFO Track, CMO Track Lessons and Assignments
Week 4 CEO / CFO / CMO Deliverables
CEO Track, CFO Track, CMO Track Lessons and Assignments
关于 Business English 专项课程
This Specialization serves as an introduction to Business English, where you will learn to communicate about topics such as management, finance and marketing. You will also write proposals, executive summaries, and marketing materials. You will also learn the necessary language structures to run a meeting, achieve sales, and negotiate other business transactions. In the Capstone Project, you will apply these skills to communicate and launch a new product in English, making sure that business executives have a variety of linguistic tools with practical applications in business scenarios in a variety of functional areas.

常见问题
我什么时候能够访问课程视频和作业?
我订阅此专项课程后会得到什么?
Is financial aid available?
完成课程后,我会获得大学学分吗?
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