This course aims to improve your Business English writing skills by developing your use of vocabulary, grammar, understanding of different business writing genres, and your ability to write professional business documents. Skills learned in this course will be used in the cross-cultural communications course and help prepare you to produce the professional business documents in the Capstone project. After completing this course, you will be able to: - write business emails - write an executive summary - write persuasively in English - adapt content to purpose, context and audience - use appropriate style and tone of writing for business purposes
提供方
学习Course的学生是
- Auditors
- Translators
- Editors
- Marketing Specialists
- Marketers
教学大纲 - 您将从这门课程中学到什么
周
1完成时间为 1 小时
Welcome Module
Welcome to Week 1! This week, we will cover Module 1 where we introduce you to the objectives and structure of this Specialization and course.
2 个视频 （总计 6 分钟）, 4 个阅读材料
4 个阅读材料
Objectives and outcomes10分钟
Learning how to learn10分钟
Learning vocabulary10分钟
The HKUST grammar guide10分钟
周
2完成时间为 2 小时
Business writing genres
Welcome to Week 2! This week we will cover Module 2 where we introduce you to basic genres of business writing and the writing process. You will also be introduced to vocabulary and language skills common to business communications.
5 个视频 （总计 34 分钟）, 5 个阅读材料, 3 个测验
5 个视频
Business letters, memos and emails: The basics8分钟
Report writing7分钟
The writing process, part 17分钟
Challenging grammar: -ing vs. -ed2分钟
5 个阅读材料
Objectives and outcomes10分钟
Objectives and outcomes10分钟
Vocabulary list10分钟
Commonly confused words10分钟
Sentence pattern you should know #110分钟
3 个练习
Vocabulary quiz10分钟
Challenging grammar: -ing vs. -ed2分钟
Module 2 Quiz30分钟
周
3完成时间为 8 小时
Writing emails
Welcome to Week 3! This week we will cover Module 3 where we introduce you to emailing and the language skills you will use in business emails. You will also be introduced to vocabulary and language skills common to business communications.
7 个视频 （总计 38 分钟）, 8 个阅读材料, 10 个测验
7 个视频
Context and directness8分钟
Writing to persuade6分钟
Rhetorical devices5分钟
The writing process, part 22分钟
Paragraphing6分钟
Challenging grammar: Missing verb 'to be'3分钟
8 个阅读材料
Objectives and outcomes10分钟
What do we mean when we say, 'rhetoric'?10分钟
The concept of kairos10分钟
Peer-review practice: Sample persuasive email10分钟
Objectives and outcomes10分钟
Vocabulary list10分钟
Sentence pattern you should know #210分钟
Peer review practice: Sample email10分钟
8 个练习
Using the Direct Approach practice2分钟
Writing to persuade practice2分钟
Peer-review practice: Persuasive email16分钟
Vocabulary quiz10分钟
How concise are you?12分钟
Pattern #2 Independent Clause: Appositive8分钟
Module 3 Quiz30分钟
Peer review practice8分钟
周
4完成时间为 7 小时
Writing memos
Welcome to Week 4! This week we will cover Module 4 where we introduce you memos and how to write according to audience and purpose. You will also be introduced to vocabulary and language skills common to business communications.
6 个视频 （总计 32 分钟）, 8 个阅读材料, 9 个测验
6 个视频
Audience, purpose, tone and style7分钟
Plain English6分钟
Gender sensitive language8分钟
Active and passive voice3分钟
Challenging grammar: Comma splice3分钟
8 个阅读材料
Objectives and outcomes10分钟
Objectives and outcomes10分钟
Vocabulary list10分钟
Sentence patterns you should know #3 & #410分钟
Reasons to use the passive voice10分钟
Tone & Style – Avoid using clichés in your writing10分钟
Peer review practice: Sample memo with errors10分钟
Peer-review practice: Sample memo10分钟
7 个练习
Plain English practice2分钟
Vocabulary quiz10分钟
Practising your active and passive voice6分钟
Tone & Style – Avoid using clichés in your writing2分钟
Module 4 Quiz30分钟
Peer review practice quiz for grammar and vocabulary errors8分钟
Peer-review practice quiz for memo14分钟
4.4
29 个审阅71%
通过此课程获得实实在在的工作福利
50%
加薪或升职
来自English for Effective Business Writing的热门评论
This course was very useful for me and I learned a lot about business communication and English writing. I think everyone who is in business needs to learn in this course.
I am very happy that courses like this are now online.\n\nI thank Coursera team to facilitate the course.
讲师
Sean McMinn
Senior InstructorCenter for Language Education
Kin Tang
InstructorCenter for Language Education
Delian Gaskell
InstructorCenter for Language Education
关于 香港科技大学
HKUST - A dynamic, international research university, in relentless pursuit of excellence, leading the advance of science and technology, and educating the new generation of front-runners for Asia and the world.
关于 面向非母语人士的商务英语 专项课程
This Specialization will introduce non-native speakers of English to methods for developing English language and communication skills for the workplace, doing business, cross-cultural understanding, and business case study analysis. You'll apply these skills in the final Capstone Project by analysing a current business case study and providing recommendations to a target audience in both presentation and written formats.
常见问题
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