This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey.
Google Career Certificates are part of Grow with Google, an initiative that draws on Google's 20-year history of building products, platforms, and services that help people and businesses grow. Through programs like these, we aim to help everyone– those who make up the workforce of today and the students who will drive the workforce of tomorrow – access the best of Google’s training and tools to grow their skills, careers, and businesses.
- 5 stars86.31%
- 4 stars10.52%
- 3 stars1.05%
- 2 stars0.35%
- 1 star1.75%
来自FOUNDATIONS OF DIGITAL MARKETING AND E-COMMERCE的热门评论
This course is structured very well. You learn a LOT of good terms...if you read the glossaries every time they present them.
Wonderful instructor, key terms are simplified and explained, and a glossary is given also! Definitely recommend for anyone starting in the field.
easy to understand material and wasn't too lengthy. Wish there was more hands-on items
Very well done and formatted. I really can say I learned a lot and believe it will really be of a great benefit in my career, and my future.
关于 Google 数字营销和电子商务 专业证书
Prepare for a new career in the high-growth fields of digital marketing and e-commerce, in under six months, no experience or degree required. Businesses need digital marketing and e-commerce talent more than ever before; 86% of business leaders report that digital commerce will be the most important route to growth. There are 218,000 U.S. job openings in this growing field, with a median entry-level salary of $51,000.¹
What do digital marketing and e-commerce specialists do?
Why start a career in digital marketing and e-commerce?
Which jobs will this certificate help me prepare for?
What tools and platforms are taught in the curriculum?
What background is required?
Why enroll in the Google Digital Marketing and E-commerce Certificate?
Do I need to take the course in a certain order?