This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey.
Google Career Certificates are part of Grow with Google, an initiative that draws on Google's 20-year history of building products, platforms, and services that help people and businesses grow. Through programs like these, we aim to help everyone– those who make up the workforce of today and the students who will drive the workforce of tomorrow – access the best of Google’s training and tools to grow their skills, careers, and businesses.
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- 4 stars12.03%
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来自FOUNDATIONS OF DIGITAL MARKETING AND E-COMMERCE的热门评论
Very good theory refresher and still introducing some new terms & marketing trends to me - 10+ years in SEO and 5 in digital marketing. Very good start also for beginners.
Its a great course for introduction about the basic concepts of digital marketing.
But the only thing I think they could improve is the presentaion which could be more upbeat and engaging.
This course can be easily digested despite being filled with information any beginner would benefit from. This inspired me to pursue a career in digital marketing and e-commerce.
A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.
关于 Google 数字营销和电子商务 专业证书
Prepare for a new career in the high-growth fields of digital marketing and e-commerce, in under six months, no experience or degree required. Businesses need digital marketing and e-commerce talent more than ever before; 86% of business leaders report that digital commerce will be the most important route to growth. There are 218,000 U.S. job openings in this growing field, with a median entry-level salary of $51,000.¹
What are digital marketing and e-commerce?
What do digital marketing and e-commerce specialists do?
Why start a career in digital marketing and e-commerce?
Which jobs will this certificate help me prepare for?
What tools and platforms are taught in the curriculum?
What background is required?
Why enroll in the Google Digital Marketing and E-commerce Certificate?
Do I need to take the course in a certain order?