课程信息
4.8
4,915 个评分
1,227 个审阅
专项课程

第 1 门课程(共 5 门)

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100% 在线

立即开始,按照自己的计划学习。
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初级

初级

完成时间(小时)

完成时间大约为14 小时

建议:4 weeks of study, 5-8 hours/week...
可选语言

英语(English)

字幕:英语(English)

您将学到的内容有

  • Check

    Implement the fundamentals of color: visual, rhythm, and pattern in design

  • Check

    Learn the techniques of image making and create your own series of images

  • Check

    Typeset text and experiment with letter forms

  • Check

    Use scale, weight, direction, texture, and space in a composition

您将获得的技能

CreativityGraphicsDesign TheoryColor Theory
专项课程

第 1 门课程(共 5 门)

100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
初级

初级

完成时间(小时)

完成时间大约为14 小时

建议:4 weeks of study, 5-8 hours/week...
可选语言

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 6 小时

Week 1: Fundamentals of Imagemaking

This week we are going to look at how images function in terms of conveying denotative and connotative messages, I'll show you a range of analog and digital imagemaking techniques and discuss how they work. In the first peer review assignment you'll create your own series of images, experimenting with formal techniques. Later, you'll have the opportunity to rework those images to enhance their ability to communicate an idea through connotation in an optional assignment: give it a try, it'll help you develop your communication skills as well as your formal skills!...
Reading
13 个视频 (总计 57 分钟), 4 个阅读材料, 2 个测验
Video13 个视频
Introduction to Imagemaking2分钟
Denotative Imagemaking 14分钟
Denotative Imagemaking 22分钟
Techniques of Imagemaking 12分钟
Techniques of Imagemaking 22分钟
Techniques of Imagemaking 34分钟
Process, Generation, Iteration4分钟
Imagemaking Demo 1: Printing with an Object8分钟
Imagemaking Demo 2: Duct Tape Prints5分钟
Imagemaking Demo 3: Improvised "Light Table"4分钟
Connotative Imagemaking 15分钟
Connotative Imagemaking 24分钟
Reading4 个阅读材料
Why study graphic design?6分钟
About this course10分钟
About the assignments10分钟
Course Tools10分钟
2
完成时间(小时)
完成时间为 5 小时

Week 2: Fundamentals of Typography

This week we are going to look at typographic terminology and the basic rules for creating typography. I'll show you a range of tips and techniques for working with type, in both a functional and expressive manner, and you'll find out about the process involved in making and controlling typography. This week you'll complete a quiz to make sure you understand the language of typography–this is required. I also highly recommend you complete the two optional peer review assignments. In the first assignment you'll create your own typographic monogram, and you'll use that as a central element in designing a typographic business card in the second assignment. Give them a try, they are the place where you can demonstrate and apply your formal skills, and the place where you get to play with type!...
Reading
12 个视频 (总计 53 分钟), 3 个测验
Video12 个视频
The Anatomy of Letters2分钟
Words and Spacing2分钟
Type Size: The Point System3分钟
Typesetting Text4分钟
Typefaces, Fonts and Type Families4分钟
Typeface Categories4分钟
Denotation in Type6分钟
Connotation in Type9分钟
Looking at Letterforms4分钟
Experimenting with Letterforms5分钟
Typographic Composition4分钟
Quiz1 个练习
Typography20分钟
3
完成时间(小时)
完成时间为 5 小时

Week 3: Fundamentals of Shape and Color

This week we are going to look at how designers work with shape and color as their fundamental building blocks. You'll learn about visual contrast, color, rhythm and pattern in design. I'll be showing you the process involved in making an abstract design from shapes, and how to use that element to create a repeating pattern design. You'll be completing a quiz (required!) to make sure you understand how visual contrast and color work, and I also highly recommend you complete the two optional peer review assignments. In the first assignment you'll create your own simple and complex design motifs, and you'll use them as the central elements in designing a repeating pattern in the second assignment. The assignments are optional, but they are the place where you get to demonstrate and apply your formal skills, so well worth taking the extra time to complete!...
Reading
10 个视频 (总计 52 分钟), 3 个测验
Video10 个视频
Graphic Shapes2分钟
Visual Contrast5分钟
Marks, Icons, and Symbols3分钟
Negative/Positive, Figure/Ground8分钟
Working with Color5分钟
The Color Wheel4分钟
Mixing Color: Paint, Print and Screen6分钟
Rhythm and Pattern 14分钟
Rhythm and Pattern 28分钟
Quiz1 个练习
Shape and Color20分钟
4
完成时间(小时)
完成时间为 8 小时

Week 4: Fundamentals of Composition

This week we are going to look at how designers work with visual contrasts, cropping, hierarchy and direction in single images and complex compositions. You'll find out how to control and use scale, weight, direction, texture, and space in a composition, and how to compose work that ranges from the complex to the minimal. In the first peer review assignment you'll create your own abstract compositions that demonstrate your knowledge and control of visual contrast. In the final optional assignment, you can use all your skills from the entire course to create experimental compositions in the form of a poster for a mythical band. This last project is optional, but I strongly suggest you try it out, it'll let you grow and apply your design knowledge and really enjoy and express yourself in your design work! ...
Reading
11 个视频 (总计 70 分钟), 6 个阅读材料, 3 个测验
Video11 个视频
Principles of Composition7分钟
Visual Contrasts6分钟
Single Contrasts2分钟
Multiple Contrasts9分钟
Type Contrasts4分钟
Image Contrasts6分钟
Composition in a Single Image5分钟
Cropping and Hierarchy9分钟
Composition in Context14分钟
Conclusion1分钟
Reading6 个阅读材料
What's next?5分钟
About this section3分钟
Choosing a design program6分钟
Building your portfolio4分钟
Design portfolio tips4分钟
Writing your artist statement3分钟
4.8
1,227 个审阅Chevron Right
职业方向

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完成这些课程后已开始新的职业生涯
工作福利

39%

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热门审阅

创建者 GAAug 21st 2018

Very interesting, I liked the format. Easy to follow, nice excercises. It's actually good to cover the basics of design, even if you are not an absolute beginner, and especially if you are self taught

创建者 ARApr 18th 2016

very good introductory course. i enjoyed the assignments, they are not overwhelming, easy to start, and the optional ones offer great opportunity to dig little deeper into graphic design fundamentals.

讲师

Avatar

Michael Worthington

Faculty, Program in Graphic Design
School of Art

关于 California Institute of the Arts

CalArts has earned an international reputation as the leading college of the visual and performing arts in the United States. Offering rigorous undergraduate and graduate degree programs through six schools—Art, Critical Studies, Dance, Film/Video, Music, and Theater—CalArts has championed creative excellence, critical reflection, and the development of new forms and expressions. ...

关于 Graphic Design 专项课程

Graphic design is all around us, in a myriad of forms, both on screen and in print, yet it is always made up of images and words to create a communication goal. This four-course sequence exposes students to the fundamental skills required to make sophisticated graphic design: process, historical context, and communication through image-making and typography. The sequence is completed by a capstone project that applies the skills of each course and peer feedback in a finished branding project suitable for a professional portfolio. The goal of this specialization is to equip learners with a set of transferable formal and conceptual tools for “making and communicating” in the field of graphic design. This core skill set will equip learners for formal studies in graphic design, and a starting point for further work in interface design, motion graphics, and editorial design....
Graphic Design

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