课程信息
4.6
425 个评分
119 个审阅
What is innovation management? How do firms bring in new business models and get new products and services to the market? Go on a nine-week journey through innovation management concepts, theories of idea generation, selection, strategy formulation and implementation in this MOOC in Innovation Management. In it, you will also learn the tools for implementing innovation projects yourself. Guided by world-class academics, you will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products. The syllabus also includes sessions about innovation strategy, idea management and social networks. During this course, you will learn how to: • use the main innovation management terminology and concepts • explain the adoption life cycle and innovation adoption at the individual level • define creativity and explain how creativity can be stimulated • recognise and describe three types of idea management systems • explain what an innovation strategy is and why it is important • describe what a product portfolio is • explain how innovation projects should be selected and managed • explain the importance of teams, team structures and networks for innovation. Rotterdam School of Management, Erasmus University (RSM) is one of Europe’s leading business schools, and ranked among the top three for research. RSM’s primary focus is on developing business leaders with international careers who carry their innovative mindset into a sustainable future. Go to www.rsm.nl for more information. This nine-week MOOC in Innovation Management is taught in English. There is no fee to participate in the programme....
Globe

100% 在线课程

立即开始,按照自己的计划学习。
Calendar

可灵活调整截止日期

根据您的日程表重置截止日期。
Beginner Level

初级

Clock

Approx. 16 hours to complete

建议:3 hours/week...
Comment Dots

English

字幕:English, Vietnamese...

您将获得的技能

Social NetworkManagementInnovationInnovation Management
Globe

100% 在线课程

立即开始,按照自己的计划学习。
Calendar

可灵活调整截止日期

根据您的日程表重置截止日期。
Beginner Level

初级

Clock

Approx. 16 hours to complete

建议:3 hours/week...
Comment Dots

English

字幕:English, Vietnamese...

教学大纲 - 您将从这门课程中学到什么

Week
1
Clock
完成时间为 1 小时

Introduction

After this week’s studies and the associated exercise, you will understand the meaning of innovation and innovation management. Also, you will learn to identify and differentiate between various types of innovation. As a result, you will become acquainted with basic terminology that will help you to better process and understand the course content of the following weeks....
Reading
5 个视频(共 24 分钟)
Video5 个视频
1.1 What is innovation management?5分钟
1.2 Product, service and process innovations6分钟
1.3 Incremental and radical innovations2分钟
1.4 Architectural and modular innovations5分钟
Week
2
Clock
完成时间为 1 小时

The Adoption of Innovations

You will learn to understand how innovations diffuse in society. You will be able to describe the adoption life cycle and discriminate between the various adopter groups. You will also learn what it takes for someone to adopt something new. Altogether, you will gain a better understanding of what determines whether and how fast people adopt innovations....
Reading
2 个视频(共 26 分钟), 1 个测验
Video2 个视频
2.2 Innovation adoption at the individual level12分钟
Quiz1 个练习
Quiz week 210分钟
Week
3
Clock
完成时间为 3 小时

The Fuzzy Front-End - Creativity

In a knowledge-based and innovation-driven business environment, creativity is an essential capability if an organisation is to gain a sustainable competitive advantage. All innovations begin with creative ideas, and creativity is also needed during the entire innovation process. So, it is imminent that employees in any job and at any level of the organisation can contribute to innovation with creative ideas. This module comprises of four instruction videos, one interview with a creativity consultant, and two assignments. After this module you will understand what creativity is and how you, other people and groups become more creative: crucial knowledge for any manager that wants to excel in innovation! ...
Reading
5 个视频(共 48 分钟), 1 个测验
Video5 个视频
3.2 What makes people creative?8分钟
3.3 How can we enhance creativity?12分钟
3.4 How can groups be creative?9分钟
3.5 Interview on creativity consulting8分钟
Week
4
Clock
完成时间为 1 小时

The Fuzzy Front-End - Idea Management

Organisations receive many new ideas from employees, suppliers, and customers. But they often do not realise the innovative potential of these ideas because they fail to properly manage them. By studying this module and doing the associated exercises, you will understand the basic principles of idea management. You will be able to differentiate between three types of idea management programmes, and learn about their different characteristics, advantages and disadvantages. In addition, you will learn about two general challenges that many idea management programmes face: how to motivate people to continuously submit ideas and how to improve the quality of ideas. A better understanding of the principles, differences, and challenges of idea management will help you design appropriate idea management programmes that turn new ideas into successful innovations. ...
Reading
3 个视频(共 32 分钟), 1 个测验
Video3 个视频
4.2 Idea management types13分钟
4.3 Idea management challenges9分钟
Quiz1 个练习
Quiz week 410分钟
4.6
Direction Signs

75%

完成这些课程后已开始新的职业生涯
Briefcase

83%

通过此课程获得实实在在的工作福利
Money

18%

加薪或升职

热门审阅

创建者 MSMay 20th 2016

I may not be able to compare as this has been my very first MOOC experience, however, I found topic, material and interaction presented of professional quality that made following truly a

创建者 RLApr 30th 2017

Excellent course and very well structured. Great for the beginers. But also great for someone who are involved in innovation management to reaffirm and strengthen their knowledge too.

讲师

Serge Rijsdijk

Assistant Professor
Rotterdam School of Management, Erasmus University

Jan van den Ende

Professor
Rotterdam School of Management, Erasmus University

Sandra Langeveld

Teaching and research coordinator
Rotterdam School of Management, Erasmus University

Murat Tarakci

Assistant Professor
Rotterdam School of Management, Erasmus University

Stefano Tasselli

Assistant Professor
Rotterdam School of Management, Erasmus University

Daan Stam

Associate Professor
Rotterdam School of Management, Erasmus University

Dirk Deichmann

Assistant Professor
Rotterdam School of Management, Erasmus University

关于 Erasmus University Rotterdam

Erasmus University: a top-100 ranked international research university based in Rotterdam, the Netherlands. Our academic teaching and research focuses on four areas: health, wealth, culture and governance. Erasmus University Rotterdam: make it happen. ...

常见问题

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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