Chevron Left
返回到 Digital Media and Marketing Principles

学生对 伊利诺伊大学香槟分校 提供的 Digital Media and Marketing Principles 的评价和反馈

2,520 个评分
600 条评论


The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at


Sep 1, 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.

Jan 24, 2021

Anyone interested in online business, e-commerce or marketing must take this course. Provides great insights on simple strategies that media uses on a daily basis to build customer relationship.


301 - Digital Media and Marketing Principles 的 325 个评论(共 586 个)

创建者 Vanessa D M

May 25, 2020

Fantastic class!

创建者 Venka P C

Oct 10, 2019

Excellent course

创建者 Raveena R

Dec 12, 2018

Great experience

创建者 Jaydon

Apr 22, 2018

excellent course

创建者 Raphael d S

Apr 12, 2018

Great oportunity


Oct 11, 2017

Excellent course

创建者 Delvan G

Apr 30, 2021

the best course

创建者 Fakhera A Q

Mar 2, 2021

helpful course

创建者 Enoch D A

Apr 17, 2020

great course .

创建者 Deserthawk 9

Feb 9, 2019

awsome course

创建者 Joseph K

Aug 22, 2018

Great course!

创建者 Claudio H d S

Dec 12, 2016

Great course.


Nov 12, 2020

great course


Oct 15, 2020

Thanking you

创建者 Luis m Y

Oct 10, 2020

Very helpful

创建者 Nekiesha C

Oct 2, 2020

Great course

创建者 Asamoah F

Aug 4, 2020

Very helpful

创建者 Raghuraman

May 29, 2020

Great course

创建者 Faizan K

May 27, 2020

Nice Couerse

创建者 Ajeet M

Apr 29, 2020

Great course

创建者 Sarunya W

Jun 16, 2018

Great Course

创建者 Ana C

Jun 11, 2018

Great Course

创建者 Daniel C

Sep 13, 2017

Great course

创建者 Jose S

Sep 12, 2016

Nice course.

创建者 P V

Feb 6, 2016

great course