Chevron Left
返回到 The Marketing Plan

学生对 IE商学院 提供的 The Marketing Plan 的评价和反馈

4.6
392 个评分

课程概述

Create your own Marketing Plan for your own product or service idea. In this course you will learn how to produce arguably the most important marketing tool for any business. Rather than simply learning the stages of The Marketing Plan, you will be asked each week to complete a peer graded assignment which will help you complete a simplified version of the plan. You will be required either to map the four crucial stages for your own product or service idea or use the Nissan Leaf case study (attached in the additional readings) in order to produce a professional example. Ramon Diaz Bernardo - a professor with over 20 years experience - will guide you through the four most important stages of The Marketing Plan: analysis, marketing strategy; the marketing mix and expected results. On this journey, he will conduct interviews with leading experts from international companies in marketing as well as invite students to join him for explanations and discussions. This excellent and unique course allows you not only to learn the essential parts of The Marketing Plan but also map out the future of your own business and take the first steps on the path to launching your own product....

热门审阅

HC

Mar 2, 2020

Excelente curso impartido por IE Business School. El profesor, inigualable, conocedor del contenido impartido y un excelente profesional. Gracias mil por permitirme dicha capacitacion.

EA

Dec 17, 2020

This course simplified everything that was learnt in the previous courses and gave a suitable straightforward approach to developing a marketing plan. The instructor was superb!

筛选依据:

1 - The Marketing Plan 的 25 个评论(共 74 个)

创建者 David A

Feb 9, 2019

创建者 Andrea A

Nov 28, 2019

创建者 Guzal M

Jun 24, 2018

创建者 DIPTI V

Sep 5, 2016

创建者 Ashish S

Jan 31, 2018

创建者 Muskaan K

Sep 16, 2016

创建者 Ahmed K

Feb 23, 2018

创建者 Shubham S

Apr 3, 2018

创建者 Surya N

Jan 24, 2020

创建者 Humberto N R C

Mar 3, 2020

创建者 Divyanshu O

Jun 8, 2017

创建者 Khaled A A

Jun 19, 2017

创建者 Ryan M

Feb 23, 2017

创建者 Sai K K

Nov 6, 2017

创建者 Reham K

Dec 27, 2019

创建者 Ana P

Sep 17, 2018

创建者 Vitaliy C

Mar 16, 2018

创建者 Denisa F

Nov 5, 2018

创建者 Naing L A

Dec 6, 2018

创建者 aslam a

Mar 28, 2020

创建者 Esad T

Jan 1, 2020

创建者 武利鑫

Oct 6, 2016

创建者 Samir F s

Dec 10, 2019

创建者 Leopoldo N

Jul 2, 2017

创建者 Sami S N

Dec 4, 2018