课程信息

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50%

完成这些课程后已开始新的职业生涯

42%

通过此课程获得实实在在的工作福利

24%

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可分享的证书
完成后获得证书
100% 在线
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可灵活调整截止日期
根据您的日程表重置截止日期。
完成时间大约为40 小时
英语(English)
字幕:英语(English)

您将获得的技能

GrammarMedia AnalysisEnglish LanguageMedia Literacy

学生职业成果

50%

完成这些课程后已开始新的职业生涯

42%

通过此课程获得实实在在的工作福利

24%

加薪或升职
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
可灵活调整截止日期
根据您的日程表重置截止日期。
完成时间大约为40 小时
英语(English)
字幕:英语(English)

提供方

宾夕法尼亚大学 徽标

宾夕法尼亚大学

教学大纲 - 您将从这门课程中学到什么

内容评分Thumbs Up99%(40,915 个评分)Info
1

1

完成时间为 8 小时

Unit 1: Introduction to Media Literacy

完成时间为 8 小时
12 个视频 (总计 47 分钟), 8 个阅读材料, 11 个测验
12 个视频
Course Overview: Topics, Assessments, Games & Activities6分钟
Media is Everywhere5分钟
Listening: Interview with William Cowen...6分钟
Language Focus: Previewing Texts4分钟
Unlockable Achievement 19
What is Media Literacy?4分钟
Part 1: How Can we Analyze Media Messages?4分钟
Unlockable Achievement 29
Part 2: How Can we Analyze Media Messages?5分钟
Language Focus: Skimming and Scanning5分钟
Online Learning Opportunities to Extend Your Skills38
8 个阅读材料
Overview of the Unit10分钟
BASIC: Can you Separate Fact from Fiction?10分钟
ADVANCED: Can you Separate Fact from Fiction?10分钟
BASIC: Debate over Free Press in Ukraine Suffers from Old Stereotypes10分钟
ADVANCED: Debate over Free Press in Ukraine Suffers from Old Stereotypes10分钟
Game: Unit 1 Vocabulary Flashcards10分钟
Supplemental Reading: More to it! Media Literacy10分钟
Supplemental Reading: Make up your Own Mind. These Mobile News Apps Can Help.10分钟
11 个练习
Check Your Understanding: William Cowen Interview30分钟
Game 1: Preview the Text30分钟
Unit 1 Assessment 1: Self-Assessment of Media Literacy Skills30分钟
Check Your Understanding: "Can you Separate Fact from Fiction?"30分钟
Check Your Understanding: "Debate over Free Press in Ukraine Suffers from Old Stereotypes"30分钟
Game 2: Skimming and Scanning30分钟
Game 3: Vocabulary Practice30分钟
Check Your Understanding: "More to it! Media Literacy"30分钟
Game: Review Previewing a Text30分钟
Check Your Understanding: "Make up your Own Mind. These Mobile News Apps Can Help."30分钟
Game: Review Skimming and Scanning30分钟
2

2

完成时间为 9 小时

Unit 2: Types of Media: Traditional vs. Social

完成时间为 9 小时
11 个视频 (总计 46 分钟), 9 个阅读材料, 13 个测验
11 个视频
What is Social Media?4分钟
Unlockable Achievement 39
Language Focus - Comparative Adjectives5分钟
Overcoming Bias: The Power of Social Media5分钟
Using Social Media to Support Causes4分钟
Language Focus - Reductions5分钟
Part 1: The Reliability of Social Media (Editing/Doctoring Content)4分钟
Unlockable Achievement 49
Part 2: The Reliability of Social Media (Credibility)4分钟
The Language of New Media4分钟
9 个阅读材料
Overview of the Unit10分钟
Study Finds Most Americans Get News from Social Media10分钟
BASIC: 5 Ways Social Media Helps Syrian Refugees10分钟
ADVANCED: 5 Ways Social Media Helps Syrian Refugees10分钟
Real or Not? Snowboarder's Video in Question10分钟
Game: Unit 2 Vocabulary Flashcards10分钟
EU Piles Pressure on Social Media Over Fake News10分钟
Supplemental Reading: The Town that Runs on Twitter10分钟
Supplemental Reading: It's about How you Communicate your Message10分钟
12 个练习
Game 1: Categorize each Media Example with Its Type (Traditional or Social)30分钟
Check Your Understanding: "Study Finds Most Americans Get News from Social Media"30分钟
Game 2: Replace the Adjective with a Comparative Form30分钟
Check Your Understanding: "5 Ways Social Media Helps Syrian Refugees"30分钟
Game 3: Choose the Correct Reduced Form30分钟
Check Your Understanding: "Real or Not? Snowboarder's Video in Question"30分钟
Game 4: Vocabulary Review: Fill in the Blank30分钟
Checking Your Understanding: "EU Piles Pressure on Social Media Over Fake News"
Check Your Understanding: "The Town that Runs on Twitter"30分钟
Game: Grammar Practice - Reductions30分钟
Check Your Understanding: "It's about How you Communicate your Message"30分钟
Game: Identify the Positive Aspects of Social Media from the Sentence Bank30分钟
3

3

完成时间为 8 小时

Unit 3: Advertising

完成时间为 8 小时
14 个视频 (总计 53 分钟), 9 个阅读材料, 12 个测验
14 个视频
Thinking Critically about Advertisements4分钟
How do Advertisers Target Audiences?5分钟
Listening: Interview with Nancy Bollinger6分钟
Unlockable Achievement 59
Language Focus - Order of Adjectives5分钟
Features of a Print Advertisement5分钟
Features of Radio and Television Advertisements4分钟
Language Focus - Intensifiers (Normal vs. Strong Adjectives)4分钟
Using the Internet to Advertise4分钟
Analyzing Advertisements4分钟
Sample Analysis of an Advertisement3分钟
Unlockable Achievement 69
Unlockable Achievement 76
9 个阅读材料
Overview of the Unit10分钟
AI Cameras Aim to Guess Shopper’s Age, Sex and Mood10分钟
BASIC: Internet Ads Outpace Print for First Time10分钟
ADVANCED: Internet Ads Outpace Print for First Time10分钟
Nielsen's, Sina Weibo Team Up for Closer Look at Chinese Social Media10分钟
Written Assessment Instructions & Model Answer10分钟
Game: Unit 3 Vocabulary Flashcards10分钟
Digital Ads, Social Media Hide Political Campaign Messaging10分钟
New TV Advertisements Shock Viewers10分钟
11 个练习
Check Your Understanding: Interview with Nancy Bollinger30分钟
Check Your Understanding: "AI Cameras Aim to Guess Shopper’s Age, Sex and Mood"10分钟
Game 1: Match the Target Audience with the Product30分钟
Game 2: Put the Adjectives in the Correct Order30分钟
Unit 3 Assessment 1: Advertising, thinking critically about ads, and targeting audiences30分钟
Game 3: Choose the Correct Intensifier30分钟
Check Your Understanding: "Internet Ads Outpace Print for First Time"30分钟
Check Your Understanding: "Nielsen's, Sina Weibo Team Up for Closer Look at Chinese Social Media"
Check Your Understanding: "Digital Ads, Social Media Hide Political Campaign Messaging"
Bonus Game: Intensifier Use30分钟
Check Your Understanding: "New TV Advertisements Shock Viewers"30分钟
4

4

完成时间为 7 小时

Bias in the Media

完成时间为 7 小时
13 个视频 (总计 44 分钟), 8 个阅读材料, 10 个测验
13 个视频
What is Media Bias?4分钟
Unlockable Achievement 89
PART 1: Language Focus- Expressing Opinions using Modals (should, must, could, might)4分钟
PART 2: Language Focus- Expressing Opinions using Modals (should, must, could, might)3分钟
Bias by Omission5分钟
Unlockable Achievement 99
Bias by Placement5分钟
Language Focus - Connotation vs. Denotation4分钟
Bias by Spin4分钟
Overcoming Bias4分钟
Overview for Unit 4 Assessment 2 & Sample Bias Analysis2分钟
Unlockable Achievement 106
8 个阅读材料
Overview of the Unit10分钟
BASIC: For the Press, Elections are a Test of Accountability10分钟
ADVANCED: For the Press, Elections are a Test of Accountability10分钟
Are Facebook’s Trending Topics Unfair?10分钟
Instructions for Peer-reviewed Unit 4 Written Assessment 210分钟
Game: Unit 4 Vocabulary Flashcards10分钟
Supplemental Reading: Are Biased Sources Replacing Standard News Networks in America?10分钟
Facebook Checks Its Bias10分钟
9 个练习
Check Your Understanding: "For the Press, Elections are a Test of Accountability"30分钟
Game 1: Choose the Correct Modal30分钟
Check Your Understanding: "Are Facebook’s Trending Topics Unfair?"30分钟
Game 2: Denotations and Connotations30分钟
Game 3: Identifying Negative Connotations30分钟
Check Your Understanding: "Are Biased Sources Replacing News Networks?"30分钟
Game: Bias by Omission, Placement, or Spin?30分钟
Game: Positive/Neutral and Negative Connotations30分钟
Check Your Understanding: "Facebook Checks Its Bias"

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