课程信息

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初级
完成时间大约为10 小时
英语(English)
字幕:英语(English)

您将获得的技能

New Business DevelopmentInternational Business StrategyBusiness StrategyIntellectual Property
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
可灵活调整截止日期
根据您的日程表重置截止日期。
初级
完成时间大约为10 小时
英语(English)
字幕:英语(English)

提供方

香港科技大学 徽标

香港科技大学

教学大纲 - 您将从这门课程中学到什么

1

1

完成时间为 2 小时

Resource based Strategy

完成时间为 2 小时
9 个视频 (总计 77 分钟), 2 个阅读材料, 1 个测验
9 个视频
1.1 Course & week 1 overview7分钟
1.2 Resource Based Strategy9分钟
1.3 Economies of Scale9分钟
1.4 Network Externalities9分钟
1.5 Access to Resources10分钟
1.6 Access to Markets & Customers10分钟
1.7 Knowledge as Advantage10分钟
1.8 Resource Based Strategy Summary7分钟
2 个阅读材料
Course Outline10分钟
Assignments & Grading10分钟
1 个练习
Introduction to Strategy Quiz16分钟
2

2

完成时间为 2 小时

Move Fast or Get Passed

完成时间为 2 小时
9 个视频 (总计 79 分钟)
9 个视频
2.2 Continuous Innovation8分钟
2.3 Intel vs AMD9分钟
2.4 Franchising9分钟
2.5 Alliances, Joint Venture & Licensing10分钟
2.6 The Love-Hate Relationship9分钟
2.7 International Strategy9分钟
2.8 Tesla is Going Global10分钟
2.9 Move Fast or Get Passed Summary7分钟
1 个练习
Move Fast or Get Passed Quiz16分钟
3

3

完成时间为 2 小时

E-Commerce Strategy

完成时间为 2 小时
6 个视频 (总计 60 分钟), 2 个阅读材料, 1 个测验
6 个视频
3.2 Global Cyber Law11分钟
3.3 Mice & Elephants11分钟
3.4 Contracts Online12分钟
3.5 Terms & Conditions12分钟
3.6 E-commerce Strategy Summary5分钟
2 个阅读材料
(Optional) Cyberlaws and regulations for enhancing e-commerce: Case studies and lessons learned10分钟
(Optional) United Nations Commission on International Trade Law (UNCITL) in Electronic Commerce10分钟
1 个练习
e-Commerce quiz16分钟
4

4

完成时间为 5 小时

Changing the rules

完成时间为 5 小时
8 个视频 (总计 79 分钟), 4 个阅读材料, 2 个测验
8 个视频
4.2 Pricing Strategy11分钟
4.3 Big Data & Analytics @ Capital One15分钟
4.4 Most Profitable Song9分钟
4.5 Pricing of Drugs14分钟
4.6 Why no Coca-Cola at Pizza Hut?11分钟
4.7 Changing the Rules Summary5分钟
4.8 Course Summary8分钟
4 个阅读材料
(Optional) Documentary of the "Happy Birthday Song"10分钟
(Optional) Readings & videos on "Pricing of Drugs"10分钟
Please rate this course! :)10分钟
Enroll in other Protecting Business Innovations Courses10分钟
1 个练习
Post course feedback38分钟

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