课程信息
4.5
6 ratings
1 reviews
Protecting Business Innovations Via Strategy Strategy can be useful for protecting business innovation when no other form of protection exist (e.g. copyright, patent & trademark). Strategy can also compliment and strengthen other forms of innovation protection. Understanding how to use strategy to protect innovation and limitation of strategy as a form of protection will be useful for business managers. This course is one part of a four course series focusing on protection of business innovations using copyright, patent, trademark and strategy, and these four courses may be taken in any order that is most beneficial to students interested in learning about protecting innovation. Watch Course Overview: https://youtu.be/81adg1ZnbS4...
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Beginner Level

初级

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建议:1-2 hours/week

完成时间大约为8 小时
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English

字幕:English
Globe

100% 在线课程

立即开始,按照自己的计划学习。
Calendar

可灵活调整截止日期

根据您的日程表重置截止日期。
Beginner Level

初级

Clock

建议:1-2 hours/week

完成时间大约为8 小时
Comment Dots

English

字幕:English

教学大纲 - 您将从这门课程中学到什么

1

章节
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完成时间为 2 小时

Resource based Strategy

How could we use a variety of resources within a business to create a virtual fortress to prevent other firms from copying our innovations. Using a combination of case examples and lectures, we will examine the role of economies of scale, network externalities, access to customers, access to raw materials or other resources and unique knowledge to create competitive barriers....
Reading
9 个视频(共 78 分钟), 2 个阅读材料, 1 个测验
Video9 个视频
1.1 Course & week 1 overview7分钟
1.2 Resource Based Strategy9分钟
1.3 Economies of Scale9分钟
1.4 Network Externalities9分钟
1.5 Access to Resources10分钟
1.6 Access to Markets & Customers10分钟
1.7 Knowledge as Advantage10分钟
1.8 Resource Based Strategy Summary7分钟
Reading2 个阅读材料
Course Outline10分钟
Assignments & Grading10分钟
Quiz1 个练习
Introduction to Strategy Quiz16分钟

2

章节
Clock
完成时间为 2 小时

Move Fast or Get Passed

Small firms that lack resources of giants can create barriers by being faster and more flexible. Some large firms (i.e. Google & Amazon) also seek to use rapid innovation and change to create sustainable barriers to being copied. ...
Reading
9 个视频(共 79 分钟), 1 个测验
Video9 个视频
2.2 Continuous Innovation8分钟
2.3 Intel vs AMD9分钟
2.4 Franchising9分钟
2.5 Alliances, Joint Venture & Licensing10分钟
2.6 The Love-Hate Relationship9分钟
2.7 International Strategy9分钟
2.8 Tesla is Going Global10分钟
2.9 Move Fast or Get Passed Summary7分钟
Quiz1 个练习
Move Fast or Get Passed Quiz16分钟

3

章节
Clock
完成时间为 2 小时

E-Commerce Strategy

Strategy for online global business is different from that of traditional businesses. The combination of overlapping and conflicting regulations and laws and inability to enforce laws against small companies (e.g. mice) makes the world of e-commerce especially challenging for large global enterprises (e.g. elephants). Assumptions about contracts and commitments may also be invalid in some global e-commerce contexts....
Reading
6 个视频(共 60 分钟), 2 个阅读材料, 1 个测验
Video6 个视频
3.2 Global Cyber Law11分钟
3.3 Mice & Elephants11分钟
3.4 Contracts Online12分钟
3.5 Terms & Conditions12分钟
3.6 E-commerce Strategy Summary5分钟
Reading2 个阅读材料
(Optional) Cyberlaws and regulations for enhancing e-commerce: Case studies and lessons learned10分钟
(Optional) United Nations Commission on International Trade Law (UNCITL) in Electronic Commerce10分钟
Quiz1 个练习
e-Commerce quiz16分钟

4

章节
Clock
完成时间为 5 小时

Changing the rules

An important opportunity for companies to maximize shareholder value and gain competitive advantage is creative pricing. By thinking differently about price vs cost/value, some firms have been able to dramatically increase revenues and profitability for products with strong market acceptance. Changing the rules can also apply to strategic acquisitions or industry restructuring through innovation to create competitive advantage and barriers to copying innovations. ...
Reading
8 个视频(共 79 分钟), 4 个阅读材料, 2 个测验
Video8 个视频
4.2 Pricing Strategy11分钟
4.3 Big Data & Analytics @ Capital One15分钟
4.4 Most Profitable Song9分钟
4.5 Pricing of Drugs14分钟
4.6 Why no Coca-Cola at Pizza Hut?11分钟
4.7 Changing the Rules Summary5分钟
4.8 Course Summary8分钟
Reading4 个阅读材料
(Optional) Documentary of the "Happy Birthday Song"10分钟
(Optional) Readings & videos on "Pricing of Drugs"10分钟
Please rate this course! :)10分钟
Enroll in other Protecting Business Innovations Courses10分钟
Quiz1 个练习
Post course feedback38分钟
4.5

热门审阅

创建者 JPApr 9th 2018

Nice overview of the strategies for business to keep advantage in the market

讲师

Theodore Henry King CLARK

Associate Professor
Information Systems, Business Statistics and Operations Management Department

关于 The Hong Kong University of Science and Technology

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