This course will cover the basic elements of designing and evaluating questionnaires. We will review the process of responding to questions, challenges and options for asking questions about behavioral frequencies, practical techniques for evaluating questions, mode specific questionnaire characteristics, and review methods of standardized and conversational interviewing.
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课程信息
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学生职业成果
25%
完成这些课程后已开始新的职业生涯
19%
通过此课程获得实实在在的工作福利
11%
加薪或升职
学生职业成果
25%
完成这些课程后已开始新的职业生涯
19%
通过此课程获得实实在在的工作福利
11%
加薪或升职
100% 在线
立即开始，按照自己的计划学习。
第 3 门课程（共 7 门）
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完成时间大约为15 小时
建议：4-8 hours/week
英语（English）
字幕：英语（English）
提供方
密歇根大学
The mission of the University of Michigan is to serve the people of Michigan and the world through preeminence in creating, communicating, preserving and applying knowledge, art, and academic values, and in developing leaders and citizens who will challenge the present and enrich the future.
教学大纲 - 您将从这门课程中学到什么
完成时间为 3 小时
Introduction and Unit 1: Overview of Standardized Interviewing
Introduction; Different types of questions, Measurement error in questions: Bias and variance; Standardized and conversational interviewing; From specifying a concept to asking questions
完成时间为 3 小时
6 个视频 （总计 67 分钟）, 12 个阅读材料, 1 个测验
6 个视频
Introduction7分钟
Types of Questions7分钟
Measurement Error: Bias and Variance7分钟
Standardized Interviewing17分钟
Conversational Interviewing17分钟
Concept Specification10分钟
12 个阅读材料
Slides Introduction10分钟
Syllabus10分钟
Help us learn more about you!10分钟
Reading Assignments10分钟
Enrollment Options10分钟
Course Project and Peer Assessment10分钟
Grading and Certification10分钟
FAQs10分钟
References/Resources10分钟
Announcement Unit 110分钟
Slides Unit 110分钟
Notice for Auditing Learners: Assignment Submission10分钟
1 个练习
Quiz #120分钟
完成时间为 1 小时
Unit 2: Response Process
Comprehension; Retrieval; Judgment; Response
完成时间为 1 小时
4 个视频 （总计 50 分钟）, 2 个阅读材料, 1 个测验
4 个视频
Response Process: Retrieval12分钟
Response Process: Judgment11分钟
Response Process: Response10分钟
2 个阅读材料
Announcement Unit 210分钟
Slides Unit 210分钟
1 个练习
Quiz #220分钟
完成时间为 4 小时
Unit 3: Asking Factual Questions
Facts and quasi facts; Memory and recall; Asking sensitive questions; Mode, privacy and confidentiality
完成时间为 4 小时
8 个视频 （总计 68 分钟）, 2 个阅读材料, 2 个测验
8 个视频
Memory and Recall: Reporting Behavioral Frequencies9分钟
Memory and Recall: Length of Reference Period8分钟
Memory and Recall: Comprehension and Retrieval6分钟
Asking Sensitive Questions6分钟
Asking Sensitive Questions: Techniques8分钟
Asking Sensitive Questions: Indirect Techniques3分钟
Mode, Privacy, and Confidentiality9分钟
2 个阅读材料
Announcement Unit 310分钟
Slides Unit 310分钟
1 个练习
Quiz #320分钟
完成时间为 2 小时
Unit 4: Measuring Attitudes
Context effects in attitude questions; Use of different scales; Offering don’t know options; Response order effects
完成时间为 2 小时
7 个视频 （总计 59 分钟）, 2 个阅读材料, 1 个测验
7 个视频
Attitude Questions: Context Effects9分钟
Attitude Questions: Specific vs. General Evaluations2分钟
Attitude Questions; Agree Disagree Scales5分钟
Attitude Questions: Don't Know7分钟
Attitude Questions: Order Effects10分钟
All Questions: Response Options and Scales14分钟
2 个阅读材料
Announcement Unit 410分钟
Slides Unit 410分钟
1 个练习
Quiz #420分钟
审阅
4.4
来自社会调查的问卷设计的热门评论
由 VB 提供Jan 16, 2016
An excellent course that covers the fundamental concepts for survey design and administration. The content was well structured and presentations and study material was rich and comprehensive.
由 VV 提供Mar 26, 2016
Pros: Excellent material, great that slides are available for download\n\nCons: The videos are much too long and have too much detail that could just be added as footnotes in the slides.
由 TP 提供Sep 7, 2017
I wasn't a student's social major, I took this course in need of making a questionnaire for my researching. It is useful and easy to access the main key of a survey. Thank you
由 TA 提供Nov 16, 2016
So much material! The presentations are engaging and well-paced. The presenters showed an appropriate level of candor about the behavior of both respondents and interviewers.
由 FT 提供Mar 23, 2016
Interesting course! Thank you for the instructors. I will definitely try some other courses by these authors and University of Michigan.
由 TT 提供Jun 21, 2017
Really great course with very talented instructors. I knew nothing about the material before starting the course, but learned so much.
由 HH 提供Jan 8, 2016
Very good course! I learned much more than what I expected! It is also great help for my psychology course and project.
由 AA 提供Jan 27, 2017
very knowledgeable course it opened the door to my further study thanks a lot our professors for your hard work .
由 Z 提供May 14, 2018
Great course! The opportunity to learn from a prestigious program in survey design and development is a plus!
由 CS 提供Jan 8, 2017
Easy to understand, and lots of practical considerations and instructions for designing your surveys.
由 AR 提供Aug 20, 2016
It would be very useful for teachers, teacher-trainers etc. They must go for this course.
由 TW 提供Mar 27, 2017
This course was exceptional helpful for my thesis research preparation and completion. :)
由 SE 提供Aug 29, 2018
A very nice Course in the Social Surveys, very talented Professors in the Survey Field!
由 SM 提供Apr 25, 2019
Este curso me genero habilidades importantes para el desempeño de mi trabajo
由 RH 提供Nov 8, 2017
Very practical and with many references course. Lectures can be less boring
由 JF 提供Mar 30, 2016
Very well structured course, with thoughtful and sensible quiz reviews.
由 LL 提供Jan 22, 2017
Clear, practical videos accompanied by quality reading material.
由 SK 提供Dec 12, 2015
excellent course, I found it really useful and stimulating
由 RR 提供Dec 30, 2018
Nice and very informative course on questionnaire design.
由 AL 提供Nov 29, 2015
Very useful insights on actual questionnaire creation.
关于 Survey Data Collection and Analytics 专项课程
This specialization covers the fundamentals of surveys as used in market research, evaluation research, social science and political research, official government statistics, and many other topic domains. In six courses, you will learn the basics of questionnaire design, data collection methods, sampling design, dealing with missing values, making estimates, combining data from different sources, and the analysis of survey data. In the final Capstone Project, you’ll apply the skills learned throughout the specialization by analyzing and comparing multiple data sources.
Faculty for this specialisation comes from the Michigan Program in Survey Methodology and the Joint Program in Survey Methodology, a collaboration between the University of Maryland, the University of Michigan, and the data collection firm Westat, founded by the National Science Foundation and the Interagency Consortium of Statistical Policy in the U.S. to educate the next generation of survey researchers, survey statisticians, and survey methodologists. In addition to this specialization we offer short courses, a summer school, certificates, master degrees as well as PhD programs.
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