关于此课程： This course will cover the basic elements of designing and evaluating questionnaires. We will review the process of responding to questions, challenges and options for asking questions about behavioral frequencies, practical techniques for evaluating questions, mode specific questionnaire characteristics, and review methods of standardized and conversational interviewing.
制作方： 密歇根大学
教学方： Frederick Conrad, Ph.D., Research Professor, Survey Methodology
Institute for Social Research
教学方： Frauke Kreuter, Ph.D., Professor, Joint Program in Survey Methodology
Adjunct Research Professor, Institute for Social Research
| 基本信息 | 课程 3（共 7 门，Survey Data Collection and Analytics Specialization ） |
| 承诺学习时间 | 4-8小时/周 |
| 语言 | English |
| 如何通过 | 通过所有计分作业以完成课程。 |
| 用户评分 |
授课大纲
第 1 周
Introduction and Unit 1: Overview of Standardized Interviewing
Introduction; Different types of questions, Measurement error in questions: Bias and variance; Standardized and conversational interviewing; From specifying a concept to asking questions
6 视频, 12 阅读材料
- 视频: Introduction
- Reading: Slides Introduction
- Reading: Syllabus
- Reading: Help us learn more about you!
- Reading: Reading Assignments
- Reading: Enrollment Options
- Reading: Course Project and Peer Assessment
- Reading: Grading and Certification
- Reading: FAQs
- Reading: References/Resources
- Reading: Announcement Unit 1
- 视频: Types of Questions
- 视频: Measurement Error: Bias and Variance
- 视频: Standardized Interviewing
- 视频: Conversational Interviewing
- 视频: Concept Specification
- Reading: Slides Unit 1
- Reading: Notice for Auditing Learners: Assignment Submission
已评分: Quiz #1
第 2 周
Unit 2: Response Process
Comprehension; Retrieval; Judgment; Response
4 视频, 2 阅读材料
- Reading: Announcement Unit 2
- 视频: Response Process: Comprehension
- 视频: Response Process: Retrieval
- 视频: Response Process: Judgment
- 视频: Response Process: Response
- Reading: Slides Unit 2
已评分: Quiz #2
第 3 周
Unit 3: Asking Factual Questions
Facts and quasi facts; Memory and recall; Asking sensitive questions; Mode, privacy and confidentiality
8 视频, 2 阅读材料
- Reading: Announcement Unit 3
- 视频: Facts and Quasi Facts
- 视频: Memory and Recall: Reporting Behavioral Frequencies
- 视频: Memory and Recall: Length of Reference Period
- 视频: Memory and Recall: Comprehension and Retrieval
- 视频: Asking Sensitive Questions
- 视频: Asking Sensitive Questions: Techniques
- 视频: Asking Sensitive Questions: Indirect Techniques
- 视频: Mode, Privacy, and Confidentiality
- Reading: Slides Unit 3
已评分: Quiz #3
已评分: Course Project
第 4 周
Unit 4: Measuring Attitudes
Context effects in attitude questions; Use of different scales; Offering don’t know options; Response order effects
7 视频, 2 阅读材料
- Reading: Announcement Unit 4
- 视频: Attitude Questions: Attitudes
- 视频: Attitude Questions: Context Effects
- 视频: Attitude Questions: Specific vs. General Evaluations
- 视频: Attitude Questions; Agree Disagree Scales
- 视频: Attitude Questions: Don't Know
- 视频: Attitude Questions: Order Effects
- 视频: All Questions: Response Options and Scales
- Reading: Slides Unit 4
已评分: Quiz #4
第 5 周
Unit 5: Testing Questionnaires
Expert reviews and focus groups; Cognitive interviews; Behavior coding; Quantitative techniques
5 视频, 2 阅读材料
- Reading: Announcement Unit 5
- 视频: Pretesting Techniques: Expert Reviews and Focus Groups
- 视频: Pretesting Techniques: Cognitive Interviews
- 视频: Behavior Coding
- 视频: Pretesting Techniques: Quantitative Techniques
- 视频: Pretesting Techniques - Other Techniques
- Reading: Slides Unit 5
已评分: Quiz #5
第 6 周
Unit 6: Putting It All Together
The questionnaire from start to finish; Things to put at the end; Mode Choice: Implementations for layout; Self-administered questionnaires
6 视频, 3 阅读材料
- Reading: Announcement Unit 6
- 视频: From Start to Finish: Putting Questions into a Questionnaire
- 视频: Motivated Underreporting: Reports from Selected Research Studies
- 视频: Main Questionnaire: Demographic Questions - Ending
- 视频: Mode Choice: Implications for Layout
- 视频: Self-Administered Questionnaires: Additional Requirements
- 视频: Summary: Unit by Unit Take-Home Points
- Reading: Slides Unit 6
- Reading: Post-Course Survey
已评分: Final Exam
常见问题解答
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制作方
密歇根大学
The mission of the University of Michigan is to serve the people of Michigan and the world through preeminence in creating, communicating, preserving and applying knowledge, art, and academic values, and in developing leaders and citizens who will challenge the present and enrich the future.
价格
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评分和审阅
Fantastic introductory course!
Excellent course!
Very practical and with many references course. Lectures can be less boring
Great class for helping one lay out a proper review