This course will cover the basic elements of designing and evaluating questionnaires. We will review the process of responding to questions, challenges and options for asking questions about behavioral frequencies, practical techniques for evaluating questions, mode specific questionnaire characteristics, and review methods of standardized and conversational interviewing.
本课程是 Survey Data Collection and Analytics 专项课程 专项课程的一部分
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第 3 门课程（共 7 门）
完成时间大约为14 小时
英语（English）
字幕：英语（English）, 越南语
可灵活调整截止日期
根据您的日程表重置截止日期。
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 3 门课程（共 7 门）
完成时间大约为14 小时
英语（English）
字幕：英语（English）, 越南语
提供方
密歇根大学
The mission of the University of Michigan is to serve the people of Michigan and the world through preeminence in creating, communicating, preserving and applying knowledge, art, and academic values, and in developing leaders and citizens who will challenge the present and enrich the future.
教学大纲 - 您将从这门课程中学到什么
完成时间为 3 小时
Introduction and Unit 1: Overview of Standardized Interviewing
Introduction; Different types of questions, Measurement error in questions: Bias and variance; Standardized and conversational interviewing; From specifying a concept to asking questions
完成时间为 3 小时
6 个视频 （总计 67 分钟）, 12 个阅读材料, 1 个测验
完成时间为 2 小时
Unit 2: Response Process
Comprehension; Retrieval; Judgment; Response
完成时间为 2 小时
4 个视频 （总计 50 分钟）, 2 个阅读材料, 1 个测验
完成时间为 3 小时
Unit 3: Asking Factual Questions
Facts and quasi facts; Memory and recall; Asking sensitive questions; Mode, privacy and confidentiality
完成时间为 3 小时
8 个视频 （总计 68 分钟）, 2 个阅读材料, 2 个测验
完成时间为 2 小时
Unit 4: Measuring Attitudes
Context effects in attitude questions; Use of different scales; Offering don’t know options; Response order effects
完成时间为 2 小时
7 个视频 （总计 59 分钟）, 2 个阅读材料, 1 个测验
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来自社会调查的问卷设计的热门评论
由 VB 提供Jan 16, 2016
An excellent course that covers the fundamental concepts for survey design and administration. The content was well structured and presentations and study material was rich and comprehensive.
由 TP 提供Sep 7, 2017
I wasn't a student's social major, I took this course in need of making a questionnaire for my researching. It is useful and easy to access the main key of a survey. Thank you
由 TA 提供Nov 16, 2016
So much material! The presentations are engaging and well-paced. The presenters showed an appropriate level of candor about the behavior of both respondents and interviewers.
由 FT 提供Mar 23, 2016
Interesting course! Thank you for the instructors. I will definitely try some other courses by these authors and University of Michigan.
关于 Survey Data Collection and Analytics 专项课程
This specialization covers the fundamentals of surveys as used in market research, evaluation research, social science and political research, official government statistics, and many other topic domains. In six courses, you will learn the basics of questionnaire design, data collection methods, sampling design, dealing with missing values, making estimates, combining data from different sources, and the analysis of survey data. In the final Capstone Project, you’ll apply the skills learned throughout the specialization by analyzing and comparing multiple data sources.
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