This course will cover the basic elements of designing and evaluating questionnaires. We will review the process of responding to questions, challenges and options for asking questions about behavioral frequencies, practical techniques for evaluating questions, mode specific questionnaire characteristics, and review methods of standardized and conversational interviewing.
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周
1完成时间为 3 小时
Introduction and Unit 1: Overview of Standardized Interviewing
Introduction; Different types of questions, Measurement error in questions: Bias and variance; Standardized and conversational interviewing; From specifying a concept to asking questions
6 个视频 （总计 67 分钟）, 12 个阅读材料, 1 个测验
6 个视频
Introduction7分钟
Types of Questions7分钟
Measurement Error: Bias and Variance7分钟
Standardized Interviewing17分钟
Conversational Interviewing17分钟
Concept Specification10分钟
12 个阅读材料
Slides Introduction10分钟
Syllabus10分钟
Help us learn more about you!10分钟
Reading Assignments10分钟
Enrollment Options10分钟
Course Project and Peer Assessment10分钟
Grading and Certification10分钟
FAQs10分钟
References/Resources10分钟
Announcement Unit 110分钟
Slides Unit 110分钟
Notice for Auditing Learners: Assignment Submission10分钟
1 个练习
Quiz #120分钟
周
2完成时间为 1 小时
Unit 2: Response Process
Comprehension; Retrieval; Judgment; Response
4 个视频 （总计 50 分钟）, 2 个阅读材料, 1 个测验
4 个视频
Response Process: Retrieval12分钟
Response Process: Judgment11分钟
Response Process: Response10分钟
2 个阅读材料
Announcement Unit 210分钟
Slides Unit 210分钟
1 个练习
Quiz #220分钟
周
3完成时间为 4 小时
Unit 3: Asking Factual Questions
Facts and quasi facts; Memory and recall; Asking sensitive questions; Mode, privacy and confidentiality
8 个视频 （总计 68 分钟）, 2 个阅读材料, 2 个测验
8 个视频
Memory and Recall: Reporting Behavioral Frequencies9分钟
Memory and Recall: Length of Reference Period8分钟
Memory and Recall: Comprehension and Retrieval6分钟
Asking Sensitive Questions6分钟
Asking Sensitive Questions: Techniques8分钟
Asking Sensitive Questions: Indirect Techniques3分钟
Mode, Privacy, and Confidentiality9分钟
2 个阅读材料
Announcement Unit 310分钟
Slides Unit 310分钟
1 个练习
Quiz #320分钟
周
4完成时间为 2 小时
Unit 4: Measuring Attitudes
Context effects in attitude questions; Use of different scales; Offering don’t know options; Response order effects
7 个视频 （总计 59 分钟）, 2 个阅读材料, 1 个测验
7 个视频
Attitude Questions: Context Effects9分钟
Attitude Questions: Specific vs. General Evaluations2分钟
Attitude Questions; Agree Disagree Scales5分钟
Attitude Questions: Don't Know7分钟
Attitude Questions: Order Effects10分钟
All Questions: Response Options and Scales14分钟
2 个阅读材料
Announcement Unit 410分钟
Slides Unit 410分钟
1 个练习
Quiz #420分钟
4.4
74 个审阅25%
完成这些课程后已开始新的职业生涯
19%
通过此课程获得实实在在的工作福利
11%
加薪或升职
来自社会调查的问卷设计的热门评论
An excellent course that covers the fundamental concepts for survey design and administration. The content was well structured and presentations and study material was rich and comprehensive.
I wasn't a student's social major, I took this course in need of making a questionnaire for my researching. It is useful and easy to access the main key of a survey. Thank you
讲师
Frederick Conrad, Ph.D.
Research Professor, Survey MethodologyInstitute for Social Research
Frauke Kreuter, Ph.D.
Professor, Joint Program in Survey MethodologyAdjunct Research Professor, Institute for Social Research
关于 密歇根大学
The mission of the University of Michigan is to serve the people of Michigan and the world through preeminence in creating, communicating, preserving and applying knowledge, art, and academic values, and in developing leaders and citizens who will challenge the present and enrich the future.
关于 Survey Data Collection and Analytics 专项课程
This specialization covers the fundamentals of surveys as used in market research, evaluation research, social science and political research, official government statistics, and many other topic domains. In six courses, you will learn the basics of questionnaire design, data collection methods, sampling design, dealing with missing values, making estimates, combining data from different sources, and the analysis of survey data. In the final Capstone Project, you’ll apply the skills learned throughout the specialization by analyzing and comparing multiple data sources.
Faculty for this specialisation comes from the Michigan Program in Survey Methodology and the Joint Program in Survey Methodology, a collaboration between the University of Maryland, the University of Michigan, and the data collection firm Westat, founded by the National Science Foundation and the Interagency Consortium of Statistical Policy in the U.S. to educate the next generation of survey researchers, survey statisticians, and survey methodologists. In addition to this specialization we offer short courses, a summer school, certificates, master degrees as well as PhD programs.
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