课程信息
15,588 次近期查看

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为15 小时

建议:4-8 hours/week...

英语(English)

字幕:英语(English)
学习Course的学生是
  • User Experience Researchers
  • Researchers
  • Professors
  • Data Analysts
  • Product Managers

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为15 小时

建议:4-8 hours/week...

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 3 小时

Introduction and Unit 1: Overview of Standardized Interviewing

6 个视频 (总计 67 分钟), 12 个阅读材料, 1 个测验
6 个视频
Types of Questions7分钟
Measurement Error: Bias and Variance7分钟
Standardized Interviewing17分钟
Conversational Interviewing17分钟
Concept Specification10分钟
12 个阅读材料
Slides Introduction10分钟
Syllabus10分钟
Help us learn more about you!10分钟
Reading Assignments10分钟
Enrollment Options10分钟
Course Project and Peer Assessment10分钟
Grading and Certification10分钟
FAQs10分钟
References/Resources10分钟
Announcement Unit 110分钟
Slides Unit 110分钟
Notice for Auditing Learners: Assignment Submission10分钟
1 个练习
Quiz #120分钟
2
完成时间为 1 小时

Unit 2: Response Process

4 个视频 (总计 50 分钟), 2 个阅读材料, 1 个测验
4 个视频
Response Process: Retrieval12分钟
Response Process: Judgment11分钟
Response Process: Response10分钟
2 个阅读材料
Announcement Unit 210分钟
Slides Unit 210分钟
1 个练习
Quiz #220分钟
3
完成时间为 4 小时

Unit 3: Asking Factual Questions

8 个视频 (总计 68 分钟), 2 个阅读材料, 2 个测验
8 个视频
Memory and Recall: Reporting Behavioral Frequencies9分钟
Memory and Recall: Length of Reference Period8分钟
Memory and Recall: Comprehension and Retrieval6分钟
Asking Sensitive Questions6分钟
Asking Sensitive Questions: Techniques8分钟
Asking Sensitive Questions: Indirect Techniques3分钟
Mode, Privacy, and Confidentiality9分钟
2 个阅读材料
Announcement Unit 310分钟
Slides Unit 310分钟
1 个练习
Quiz #320分钟
4
完成时间为 2 小时

Unit 4: Measuring Attitudes

7 个视频 (总计 59 分钟), 2 个阅读材料, 1 个测验
7 个视频
Attitude Questions: Context Effects9分钟
Attitude Questions: Specific vs. General Evaluations2分钟
Attitude Questions; Agree Disagree Scales5分钟
Attitude Questions: Don't Know7分钟
Attitude Questions: Order Effects10分钟
All Questions: Response Options and Scales14分钟
2 个阅读材料
Announcement Unit 410分钟
Slides Unit 410分钟
1 个练习
Quiz #420分钟
4.4
74 个审阅Chevron Right

25%

完成这些课程后已开始新的职业生涯

19%

通过此课程获得实实在在的工作福利

11%

加薪或升职

来自社会调查的问卷设计的热门评论

创建者 VBJan 17th 2016

An excellent course that covers the fundamental concepts for survey design and administration. The content was well structured and presentations and study material was rich and comprehensive.

创建者 TPSep 8th 2017

I wasn't a student's social major, I took this course in need of making a questionnaire for my researching. It is useful and easy to access the main key of a survey. Thank you

讲师

Avatar

Frederick Conrad, Ph.D.

Research Professor, Survey Methodology
Institute for Social Research
Avatar

Frauke Kreuter, Ph.D.

Professor, Joint Program in Survey Methodology
Adjunct Research Professor, Institute for Social Research

关于 密歇根大学

The mission of the University of Michigan is to serve the people of Michigan and the world through preeminence in creating, communicating, preserving and applying knowledge, art, and academic values, and in developing leaders and citizens who will challenge the present and enrich the future....

关于 Survey Data Collection and Analytics 专项课程

This specialization covers the fundamentals of surveys as used in market research, evaluation research, social science and political research, official government statistics, and many other topic domains. In six courses, you will learn the basics of questionnaire design, data collection methods, sampling design, dealing with missing values, making estimates, combining data from different sources, and the analysis of survey data. In the final Capstone Project, you’ll apply the skills learned throughout the specialization by analyzing and comparing multiple data sources. Faculty for this specialisation comes from the Michigan Program in Survey Methodology and the Joint Program in Survey Methodology, a collaboration between the University of Maryland, the University of Michigan, and the data collection firm Westat, founded by the National Science Foundation and the Interagency Consortium of Statistical Policy in the U.S. to educate the next generation of survey researchers, survey statisticians, and survey methodologists. In addition to this specialization we offer short courses, a summer school, certificates, master degrees as well as PhD programs....
Survey Data Collection and Analytics

常见问题

  • 注册以便获得证书后,您将有权访问所有视频、测验和编程作业(如果适用)。只有在您的班次开课之后,才可以提交和审阅同学互评作业。如果您选择在不购买的情况下浏览课程,可能无法访问某些作业。

  • 您注册课程后,将有权访问专项课程中的所有课程,并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中,您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容,可以免费旁听课程。

还有其他问题吗?请访问 学生帮助中心