课程信息
4.4
255 个评分
70 个审阅
专项课程
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为15 小时

建议:4-8 hours/week...
可选语言

英语(English)

字幕:英语(English)
专项课程
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为15 小时

建议:4-8 hours/week...
可选语言

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 3 小时

Introduction and Unit 1: Overview of Standardized Interviewing

Introduction; Different types of questions, Measurement error in questions: Bias and variance; Standardized and conversational interviewing; From specifying a concept to asking questions...
Reading
6 个视频 (总计 67 分钟), 12 个阅读材料, 1 个测验
Video6 个视频
Types of Questions7分钟
Measurement Error: Bias and Variance7分钟
Standardized Interviewing17分钟
Conversational Interviewing17分钟
Concept Specification10分钟
Reading12 个阅读材料
Slides Introduction10分钟
Syllabus10分钟
Help us learn more about you!10分钟
Reading Assignments10分钟
Enrollment Options10分钟
Course Project and Peer Assessment10分钟
Grading and Certification10分钟
FAQs10分钟
References/Resources10分钟
Announcement Unit 110分钟
Slides Unit 110分钟
Notice for Auditing Learners: Assignment Submission10分钟
Quiz1 个练习
Quiz #120分钟
2
完成时间(小时)
完成时间为 1 小时

Unit 2: Response Process

Comprehension; Retrieval; Judgment; Response...
Reading
4 个视频 (总计 50 分钟), 2 个阅读材料, 1 个测验
Video4 个视频
Response Process: Retrieval12分钟
Response Process: Judgment11分钟
Response Process: Response10分钟
Reading2 个阅读材料
Announcement Unit 210分钟
Slides Unit 210分钟
Quiz1 个练习
Quiz #220分钟
3
完成时间(小时)
完成时间为 4 小时

Unit 3: Asking Factual Questions

Facts and quasi facts; Memory and recall; Asking sensitive questions; Mode, privacy and confidentiality...
Reading
8 个视频 (总计 68 分钟), 2 个阅读材料, 2 个测验
Video8 个视频
Memory and Recall: Reporting Behavioral Frequencies9分钟
Memory and Recall: Length of Reference Period8分钟
Memory and Recall: Comprehension and Retrieval6分钟
Asking Sensitive Questions6分钟
Asking Sensitive Questions: Techniques8分钟
Asking Sensitive Questions: Indirect Techniques3分钟
Mode, Privacy, and Confidentiality9分钟
Reading2 个阅读材料
Announcement Unit 310分钟
Slides Unit 310分钟
Quiz1 个练习
Quiz #320分钟
4
完成时间(小时)
完成时间为 2 小时

Unit 4: Measuring Attitudes

Context effects in attitude questions; Use of different scales; Offering don’t know options; Response order effects...
Reading
7 个视频 (总计 59 分钟), 2 个阅读材料, 1 个测验
Video7 个视频
Attitude Questions: Context Effects9分钟
Attitude Questions: Specific vs. General Evaluations2分钟
Attitude Questions; Agree Disagree Scales5分钟
Attitude Questions: Don't Know7分钟
Attitude Questions: Order Effects10分钟
All Questions: Response Options and Scales14分钟
Reading2 个阅读材料
Announcement Unit 410分钟
Slides Unit 410分钟
Quiz1 个练习
Quiz #420分钟
4.4
70 个审阅Chevron Right
职业方向

25%

完成这些课程后已开始新的职业生涯
工作福利

21%

通过此课程获得实实在在的工作福利
职业晋升

12%

加薪或升职

热门审阅

创建者 VBJan 17th 2016

An excellent course that covers the fundamental concepts for survey design and administration. The content was well structured and presentations and study material was rich and comprehensive.

创建者 TPSep 8th 2017

I wasn't a student's social major, I took this course in need of making a questionnaire for my researching. It is useful and easy to access the main key of a survey. Thank you

讲师

Avatar

Frederick Conrad, Ph.D.

Research Professor, Survey Methodology
Institute for Social Research
Avatar

Frauke Kreuter, Ph.D.

Professor, Joint Program in Survey Methodology
Adjunct Research Professor, Institute for Social Research

关于 University of Michigan

The mission of the University of Michigan is to serve the people of Michigan and the world through preeminence in creating, communicating, preserving and applying knowledge, art, and academic values, and in developing leaders and citizens who will challenge the present and enrich the future....

关于 Survey Data Collection and Analytics 专项课程

This specialization covers the fundamentals of surveys as used in market research, evaluation research, social science and political research, official government statistics, and many other topic domains. In six courses, you will learn the basics of questionnaire design, data collection methods, sampling design, dealing with missing values, making estimates, combining data from different sources, and the analysis of survey data. In the final Capstone Project, you’ll apply the skills learned throughout the specialization by analyzing and comparing multiple data sources. Faculty for this specialisation comes from the Michigan Program in Survey Methodology and the Joint Program in Survey Methodology, a collaboration between the University of Maryland, the University of Michigan, and the data collection firm Westat, founded by the National Science Foundation and the Interagency Consortium of Statistical Policy in the U.S. to educate the next generation of survey researchers, survey statisticians, and survey methodologists. In addition to this specialization we offer short courses, a summer school, certificates, master degrees as well as PhD programs....
Survey Data Collection and Analytics

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