Sponsored by AMAZON WEB SERVICES (AWS). Learn real-world PM lessons from Amazon, Tesla, Uber, WeWork, Zoom, the United States Armed Forces, Facebook, Google, Alphabet, Poshmark, Slack, Twitter, Headspace, Walmart Labs, Humana, Schwab, Allianz, Amex, Grohe, Amazon, Costco, Progressive, Activision, Yelp, H&M, Basecamp, Microsoft, and more!
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Real-World Product Management 专项课程提升技术领域中的女性地位课程信息
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100% 在线
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第 2 门课程（共 4 门）
初级
完成时间大约为12 小时
英语（English）
字幕：法语（French）, （欧洲人讲的）葡萄牙语, 俄语（Russian）, 英语（English）, 西班牙语（Spanish）
您将学到的内容有
Invent and Simplify. PMs require innovation. Explain how startups unseat powerful incumbents and how those incumbents stay relevant.
Learn and Be Curious. Learn about KPIs, Google-style OKRs, and Facebook-style North Stars. Master the statistical underpinnings of A/B/n testing.
Deliver Results. Increase customer retention, loyalty, and advocacy; monetize across the customer journey; show success with financial statements.
您将获得的技能
- Monetization Strategy
- A/B/n testing
- Customer Retention
- KPIs OKRs North Stars
- OODA Loops
可灵活调整截止日期
根据您的日程表重置截止日期。
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 2 门课程（共 4 门）
初级
完成时间大约为12 小时
英语（English）
字幕：法语（French）, （欧洲人讲的）葡萄牙语, 俄语（Russian）, 英语（English）, 西班牙语（Spanish）
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提升技术领域中的女性地位
AWIT, a 501(c)(3) nonprofit, was founded in 2017 to address the diversity gaps in tech industry leadership. It has years of experience hosting skills-based workshops and mentoring events, first around Silicon Valley, and later through its chapters in San Francisco, Seattle, Boston, New York, London, Paris, Berlin, Chennai, and online, with 16,000+ members at the time it first premiered on Coursera in 2020. Thanks to the sponsorship of Amazon Web Services and Coursera, AWIT proudly makes accessible to all Coursera learners its collective knowledge about how to succeed in the most sought-after roles in today's most dynamic industry.
授课大纲 - 您将从这门课程中学到什么
完成时间为 4 小时
Invent and Simplify
Leaders expect and require innovation and invention from their teams and always find ways to simplify. They are externally aware, look for new ideas from everywhere, and are not limited by “not invented here." As AWS, AWIP, or you do new things, we accept that we may be misunderstood for long periods of time. Yet leaders like us know that sustained efforts will deliver results in the fullness of time.
完成时间为 4 小时
15 个视频 （总计 73 分钟）
完成时间为 4 小时
Learn and Be Curious
Leaders are never done learning and always seek to improve themselves. They are curious about new possibilities and act to explore them. They employ indicators and metrics to orient and measure the impact of their discoveries and explorations. Finally, AWS, AWIP, and you are always willing to change or improve their indicators and metrics to maximize benefit and growth.
完成时间为 4 小时
16 个视频 （总计 83 分钟）, 2 个阅读材料, 5 个测验
完成时间为 4 小时
Deliver Results
Leaders focus on the key inputs for their business and deliver them with the right quality and in a timely fashion. Despite setbacks, they rise to the occasion and never settle. Never settle on your work for this course and throughout your career. Raise the bar for yourself and those around you.
完成时间为 4 小时
14 个视频 （总计 71 分钟）, 1 个阅读材料, 5 个测验
审阅
来自THE BUSINESS OF PRODUCT MANAGEMENT II的热门评论
由 UI 提供Oct 10, 2021
The course was very practical and real. Although the peer-graded assignments and review can be difficult for beginners. Some of the concepts are hard to grasp for people who have no finance knowledge
由 SS 提供Aug 14, 2021
very good concepts, with examples and exercises to practice. This is the closest you can get to experiencing PM function while in training. Highly recommended as part of this series.
由 EH 提供Feb 13, 2021
I learned a lot in this course and feel much more confident about going into a future career in product management. All of the videos and assignments were interesting and engaging.
由 EK 提供May 19, 2021
Participants learn pricing techniques, calculate customer lifetime value, and analyze financial statements to assess the performance of companies.
关于 Real-World Product Management 专项课程
Created and offered by ADVANCING WOMEN IN TECH (AWIT). Sponsored by AMAZON WEB SERVICES (AWS).
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