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学生对 科罗拉多大学波德分校 提供的 Search Advertising 的评价和反馈

35 个评分
9 条评论


Consumers search for virtually everything. This includes the things that small businesses do, from restaurants to bespoke products. When consumers search they get organic results along with paid results. Paid search ads are systematically designed to be relevant. As a result, they’re often useful at getting consumers where they want to go. Consumers don’t tune out paid search like other types of digital ads. Search ads can be a small business opportunity. While larger advertisers pay massive amounts to place their ads via search, we highlight smart ways small businesses can create their own tailored search campaigns on small budgets. This course shows small businesses how to create and execute search campaigns on Google Ads Search (formally AdWords). Through an introductory overview, students are guided through the official Google Ads Search training materials where they will ultimately earn an official Google Ads Search Certification. Beyond Google materials, practical campaign creation and optimization best practices and exercises are provided by real experts....



1 - Search Advertising 的 9 个评论(共 9 个)

创建者 Maximiliano A S K

Mar 08, 2020

It´s a practical course, really useful. I had realized the google skillshop course before, but this one was much more complete and explained much better the different elements to make a good Google search campaign.

创建者 Hernán R

Apr 30, 2020

Very complete course. It covers all aspects of search advertising. The recommended readings are very good and useful. Having the opportunity to get a Google Certificate is also a very good plus of this course.

创建者 Pashala Y

Jan 14, 2020

Very informative and practical examples were very valuable + google certification is a plus.

创建者 Ishita G

Jun 23, 2020

Awesome course

创建者 Víctor R O L

Mar 30, 2020

Great course!

创建者 Rishabh J

May 30, 2020

Very Practical and useful course

创建者 Roman H

Jun 12, 2020

Enough to get the basics, but most of the course materials are external articles from search marketing blogs. I'd put more effort into creating original course content with more insights and practical lessons.

I've found it a bit unfair to forward students to external articles but make them create almost a full-scale campaign in the pre-graded assignment (the exercise takes way longer than 2 hours). It's a good course in general but needs some better approach. Thanks anyway!

创建者 Beatrice D L

Apr 18, 2020

The content materials are as expected. However, the quality of lessons from the videos themselves are sub par. You learn more from the external 3rd party videos/assignments than the ones that are provided by the lecturers here

创建者 Sheikh S Z

Jun 30, 2020

very difficult