Will the "New-to-the-World" Innovation Fly? A Discussion of Sales Takeoff and Firm Takeoff Points - Part 1

From the course by University of Illinois at Urbana-Champaign
Strategic Innovation: Building and Sustaining Innovative Organizations
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University of Illinois at Urbana-Champaign
79 ratings
Course 1 of 7 in the Specialization Innovation: From Creativity to Entrepreneurship
From the lesson
Module 2: There Is More to a Product Than Just Function: Assessing Industry Trends

Meet the Instructors

  • Raj Echambadi
    Raj Echambadi
    Alan J. and Joyce D. Baltz Professor | Sr. Associate Dean for Strategic Innovation
    Department of Business Administration, College of Business
  • E. Geoffrey Love
    E. Geoffrey Love
    Associate Professor
    Department of Business Administration, Gies College of Business