Who is this class for: 不限科系背景,有興趣學習商業知識的學生、上班族、創業者。


Created by:  National Taiwan University

  • 謝明慧 (Hsieh, Minghhuei)

    Taught by:  謝明慧 (Hsieh, Minghhuei), 臺灣大學國際企業學系教授、臺灣大學管理學院副院長暨EMBA執行長

    管理學院國際企業學系
LevelBeginner
Language
Chinese (Traditional)
How To PassPass all graded assignments to complete the course.
User Ratings
4.8 stars
Average User Rating 4.8See what learners said
Syllabus

FAQs
How It Works
Coursework
Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

Help from Your Peers
Help from Your Peers

Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.

Certificates
Certificates

Earn official recognition for your work, and share your success with friends, colleagues, and employers.

Creators
National Taiwan University
We firmly believe that open access to learning is a powerful socioeconomic equalizer. NTU is especially delighted to join other world-class universities on Coursera and to offer quality university courses to the Chinese-speaking population. We hope to transform the rich rewards of learning from a limited commodity to an experience available to all.
Ratings and Reviews
Rated 4.8 out of 5 of 40 ratings

很棒的課程!!

感謝老師及台大,讓我可以一圓上台大的夢想,也從課程中學習到很多!

Introducing a whole picture of marketing and its basics. Easy to understand and catch up.

我覺得當初能夠上到這堂課真的是太幸運了!!!