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学生对 宾夕法尼亚大学 提供的 消费者分析 的评价和反馈

4.6
10,980 个评分
2,400 条评论

课程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

热门审阅

ND

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

MA

Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

筛选依据:

1276 - 消费者分析 的 1300 个评论(共 2,353 个)

创建者 Ashutosh D

Oct 2, 2015

exceptionally good.

创建者 emezie i k

Jan 17, 2022

Exceptional course

创建者 Chengcheng Y

Dec 13, 2020

AWESOME! Terrific!

创建者 Precious F

Aug 25, 2020

Very easy to learn

创建者 Nguyen B K N

Aug 5, 2020

informative course

创建者 Sangeen p s

Jun 2, 2020

customer analytics

创建者 Tarek G

Feb 13, 2018

Fantastic course..

创建者 Souvik _

Jan 12, 2018

LIKE A BLESSING !!

创建者 Abdul M

Sep 30, 2017

Very great course!

创建者 Wang Y

Sep 15, 2017

very good lessons!

创建者 Javier J L C

Apr 18, 2017

Excelente curso !!

创建者 孙妙言

Dec 3, 2016

老师讲的很生动,推荐阅读的材料很丰富

创建者 Syed M M G

May 30, 2016

Excellent course!!

创建者 Ankit S

Jan 20, 2016

Really good course

创建者 Hrushikesh M

Oct 25, 2021

Very good course.

创建者 Mohammed-Elfatih A

Mar 28, 2021

Excellent course.

创建者 Kanchana H

Mar 20, 2021

Excellent course!

创建者 Dipsundar K

Jun 27, 2020

Awesome Tutorials

创建者 Ani G

May 5, 2020

Fantastic course!

创建者 Marta L S d M

Apr 22, 2020

Very interesting!

创建者 Ritesh k

Apr 10, 2020

awesome course...

创建者 shiv k

Dec 2, 2019

Very Insightfull.

创建者 HiKevin

Jun 27, 2019

Very good course.

创建者 sriram r a

Apr 11, 2019

Absolutely great!

创建者 方浩楠

Feb 27, 2019

Useful and great!