课程信息
128,389 次近期查看

第 1 门课程(共 5 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为12 小时

建议:4 weeks of study, 5-6 hours/week...

英语(English)

字幕:英语(English), 西班牙语(Spanish), 中文(简体)
User
学习Course的学生是
  • Business Analysts
  • Marketing Analysts
  • Marketing Specialists
  • Chief Financial Officers (CFOs)
  • Customer Care Reps

您将获得的技能

Predictive AnalyticsCustomer AnalyticsRegression AnalysisMarketing Performance Measurement And Management
User
学习Course的学生是
  • Business Analysts
  • Marketing Analysts
  • Marketing Specialists
  • Chief Financial Officers (CFOs)
  • Customer Care Reps

第 1 门课程(共 5 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为12 小时

建议:4 weeks of study, 5-6 hours/week...

英语(English)

字幕:英语(English), 西班牙语(Spanish), 中文(简体)

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 4 分钟

Introduction to Customer Analytics

2 个视频 (总计 4 分钟)
2 个视频
Overview of the Business Analytics Specialization1分钟
2
完成时间为 2 小时

Descriptive Analytics

7 个视频 (总计 73 分钟), 2 个阅读材料, 1 个测验
7 个视频
Descriptive Data Collection: Survey Overview16分钟
Descriptive Data Collection: Net Promoter Score and Self-Reports11分钟
Descriptive Data Collection: Survey Design16分钟
Passive Data Collection4分钟
Media Planning8分钟
Causal Data Collection and Summary8分钟
2 个阅读材料
Descriptive Analytics Slides10分钟
Additional Readings: Descriptive Analytics10分钟
1 个练习
Descriptive Analytics Quiz20分钟
3
完成时间为 2 小时

Predictive Analytics

10 个视频 (总计 79 分钟), 4 个阅读材料, 1 个测验
10 个视频
Asking Predictive Questions3分钟
Regression Analysis, Part 1: The Demand Curve5分钟
Regression Analysis, Part 2: Making Predictions5分钟
Beyond Period 210分钟
Making Predictions Using a Data Set8分钟
Data Set Predictions: Mary, Sharmila, or Chris?10分钟
Probability Models10分钟
Implementation of the Model16分钟
Results and Predictions5分钟
4 个阅读材料
Reading: Customer Lifetime Value10分钟
Predictive Analytics and Regression Analysis Slides10分钟
Implementation of the Model Spreadsheet10分钟
Additional Readings: Predictive Analytics10分钟
1 个练习
Predictive Analytics Quiz20分钟
4
完成时间为 1 小时

Prescriptive Analytics

7 个视频 (总计 42 分钟), 1 个阅读材料, 1 个测验
7 个视频
What is Prescriptive Analytics?4分钟
Using the Data to Maximize Revenue6分钟
Parameters of the Model10分钟
Market Structure9分钟
Competition and Online Advertising Models5分钟
Conclusion(s)5分钟
1 个阅读材料
Prescriptive Analytics Slides10分钟
1 个练习
Prescriptive Analytics Quiz20分钟
4.5
1452 个审阅Chevron Right

33%

完成这些课程后已开始新的职业生涯

31%

通过此课程获得实实在在的工作福利

来自消费者分析的热门评论

创建者 NDJan 31st 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

创建者 SSNov 15th 2016

Amazing course for even beginners in the field of customer analytics. Highly recommend to do this course for enhancing the analytical skills. Examples and case studies explains the concept very well.

讲师

Avatar

Eric Bradlow

Professor of Marketing, Statistics, and Education, Chairperson, Wharton Marketing Department, Vice Dean and Director, Wharton Doctoral Program, Co-Director, Wharton Customer Analytics Initiative
The Wharton School
Avatar

Peter Fader

Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
The Wharton School
Avatar

Raghu Iyengar

Associate Professor of Marketing
The Wharton School
Avatar

Ron Berman

Assistant Professor of Marketing
The Wharton School

关于 宾夕法尼亚大学

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

关于 商业分析 专项课程

This Specialization provides an introduction to big data analytics for all business professionals, including those with no prior analytics experience. You’ll learn how data analysts describe, predict, and inform business decisions in the specific areas of marketing, human resources, finance, and operations, and you’ll develop basic data literacy and an analytic mindset that will help you make strategic decisions based on data. In the final Capstone Project, you’ll apply your skills to interpret a real-world data set and make appropriate business strategy recommendations....
商业分析

常见问题

  • 注册以便获得证书后,您将有权访问所有视频、测验和编程作业(如果适用)。只有在您的班次开课之后,才可以提交和审阅同学互评作业。如果您选择在不购买的情况下浏览课程,可能无法访问某些作业。

  • 您注册课程后,将有权访问专项课程中的所有课程,并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中,您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容,可以免费旁听课程。

还有其他问题吗?请访问 学生帮助中心