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学生对 宾夕法尼亚大学 提供的 消费者分析 的评价和反馈

10,982 个评分


Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...



Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.


Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!


1 - 消费者分析 的 25 个评论(共 2,354 个)

创建者 Vinod D T

Nov 29, 2018

The course talks about various techniques and methodologies. But does not get into details. For example, churn analysis. They talk about churn analysis but does not get into the details on how to perform a churn analysis.

创建者 Apoorv K

May 11, 2018

Good as an introductory course for customer analytics.

If you are completely new to analytics in general, this might be a good course to start with. However, if you have some prior exposure, you might not learn anything substantial. This was supposed to be a five week course, but I was able to complete it in less than seven days.

How this course can be improved:

I wish that the course included more quantitative elements. I wish that the course included some assignments for the students to actually develop and run some models.

创建者 Tariq H

Sep 5, 2017


创建者 Raul

Jan 12, 2019

Good survey of the topic but only focused on B2C. If that were my focus, I'd give it a higher rating. I was hoping for insights on B2B as that is my field, even if only a short video to address differences/similarities/peculiarities.

创建者 Efe E

Feb 9, 2019

I would like to hear more about models especialy predictive one but all the things about models are bullshit. They generaly talk about demand curve which is a lesson of a economics more than customer analytics. They should choose more appropriate example. Moreover, I expect to see at least the type of models and where it is used generally. It was a waste of time. That's why I am not gonna take other modules. Adios !

创建者 Shruti S

Nov 14, 2016

Amazing course for even beginners in the field of customer analytics. Highly recommend to do this course for enhancing the analytical skills. Examples and case studies explains the concept very well.

创建者 Anne V

Sep 11, 2016

I really enjoyed the class. Analytics are such an important part of today's understanding of the customer but have other uses even beyond that. Professor Fader has really great insight on the subect.

创建者 ayush a

Apr 6, 2017

Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.

创建者 Srinivasa R K J

Jun 28, 2016


I have enrolled into the Curriculum with aspirations of becoming expert in the field of Business Analytics. So, frankly, I took a calculated decision/question/probability regarding how much it would be beneficial and how much I will be knowledgeable by the time I complete the certification program.

Now that I just completed my my very 1st course, Customer Analytics, I got answer to my question that my money, my time and efforts I have put is ABSOLUTELY worth and more than that I become knowledgeable in the domain.

Especially the respected professors Mr. Iyengar, Mr. Peter Fader, Mr. Eric and Mr. Ron have explained each concept in a very vert understandable way. The way or the navigation, introduction to the subject, the problem, explanation, breakdown of the solution and conclusion and their applications with business cases and scenarios are too good.

Now, I feel very confident and CAN confidently say that my basics, foundation in Customer Analytics are very strong and I can apply them to any tool, any scenario, any domain and for any problem in a any situation.

Thanks to my Professors.


创建者 Tiffany T

Jul 28, 2019

Wow! This was so insightful into how our social media and daily habits are used. I don't like feeling like a sheep, so this awareness is appreciated. I'm still trying to design how I could apply this to my Trade.

创建者 Md. A B A

Aug 5, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

创建者 Portia T J

Feb 3, 2020

The course is very good. I have learned a lot from the course. A lot of interesting topics and help me to under the marketing. I will for sure continue learning more courses from this specialization.

创建者 Stephen S

Jul 15, 2020

The material was good, but quizzes are riddled with issues.

创建者 DPS

Mar 14, 2021

Entry level discussion on Customer Analytics. Some of the material is a bit dated.

创建者 Clifford N D

Dec 12, 2020

Basic course on customer analytics, was expecting a little more advanced content looking at the course content and structure.

创建者 Dom A

Apr 21, 2020

Although several statistical terms may be confusing underway, a simple Google search can supplement you with understanding them. Other than that, minimal typographical/technological errors may be experienced in the course. All of the professors did an amazing job in mapping out possible points of interest, and did well in explaining concepts clearly. Descriptive Analytics was the standout lesson here that really encompassed various fields and mentioned useful apps to use in real life projects. Meanwhile on the learning side, data analysis is, of course, tricky for those without prior knowledge so although this is deemed as a Beginner-level course, do be ready to Google up some things along the way. Overall, the course is a great path to equipping yourself with managerial skills in predictive analytics through the use of data-driven studies.

创建者 Paulius P

Jul 30, 2019

Insightful and a great introduction to a very complex topic. Probably would recommend having a grasp of statistical analysis before starting (not required) as it would help understand some of the concepts better.

创建者 Hemal S

Feb 5, 2020

An excellent course to understand the value of data, how companies are collecting and harnessing their data an efficiently applying AI/ML concepts to provide better services and products to their customers.

创建者 Francisco A O A

Mar 7, 2016

Excellent couse on "Customer Analytics", my first ever. Excellent teaching quality and the video-lectures are with the Wharton stamp. I am excited to complete the "Business Analytics Specialization".

创建者 Noel D

Jan 31, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

创建者 Shatrughan S

Jun 14, 2022

Course on customer analytics is really good It is really helpful to understand the world of marketing by bearing the lenses of analytics.

创建者 Aayush K

Jul 7, 2022

thank you for giving me the best knowledge about Customer Analytics.

thank you, Coursera

创建者 Suparno B

Jul 27, 2019

Brilliant Course !! Loved going through all the materials and the lectures !!

创建者 Rami M

Jul 10, 2022

Great information gained and very good explanation

创建者 Matias C M

Jul 7, 2022

Sirve para asentar las bases y como introducción.